The Pros and Cons of Writing for Other Blogs
One of the best ways for new bloggers to get some valuable exposure is to write guest posts for other blogs . A few months ago I was writing 3 to 5 posts each week for other blogs. While I think it is one of the best free promotional methods available, there are certainly some negatives to writing for other blogs. I’d like to list some of my thoughts on the subject and get your feedback as well.
Reasons to Write for Other Blogs
As I already said, the exposure gained from guest posting can be priceless. This is especially the case for newer bloggers who aren’t well-known yet. Publishing a post on a popular blog in your niche can help you to show your knowledge and expertise to a large, targeted audience.
If you continue to write for other blogs in your niche, many readers will recognize your name and begin to recognize you as an authority on the subject (assuming the articles provide quality content of course).
When you write for other blogs you will have the opportunity for a brief statement about yourself with a link to your own blog. Additionally, many bloggers will allow you to include relevant links to your other posts within the article. All of these links are valuable for click-through traffic as well as for search engine rankings.
Writing for other blogs is a source of income for some. Authority bloggers such as Chris Garrett have plenty of opportunities to make money by writing for others. An increasing number of blogs are looking for writers, so these opportunities are out there.
Some of the best contacts that I have made since I started blogging were initiated by writing guest posts for others. I found that it’s a great way to introduce yourself to others and the connections that are made can be very beneficial.
Other bloggers are looking for articles for a reason. In most cases they don’t have the time to be able to provide the content that they want to publish. Writing guest posts is really a win-win situation.
One of the biggest benefits I’ve gained from writing for other blogs is the development that has resulted from the added pressure of writing for someone else. Ultimately, your guest posts will not get published unless someone else thinks their readers will appreciate what you have written. This doesn’t only develop your writing skills, but it also helps tremendously with idea generation. You’ll be forced to come up with new and original topics for posts. Many of us tend to get careless with idea generation for our own blogs and we wind up publishing the same recycled thoughts.
When you’re writing for other blogs you’ll be motivated to show your skills and knowledge for a brand new audience. Hopefully this will push you to reach your potential as a writer. You’re reputation is at stake each time you guest post (actually, it’s at stake each time you post on your own blog too, but many times we forget), so you better bring your A-game.
Depending on what blogs you guest post for, you may get the opportunity to write about topics that you don’t cover on your own blog. Maybe there is a subject that you really enjoy, but you’ve been avoiding writing about it on your blog because it is a little bit off-topic.
Reasons Not to Write for Other Blogs
Of course, writing for other blogs takes time. Most of us struggle to find time to write for own on blogs, so additional writing can be a real challenge. Any time that you spend writing for other blogs is time that you don’t have to promote and grow your own blog. For this reason, many established bloggers don’t write for others unless they are paid. It’s just simply not worth the time that they are losing.
Use of Ideas
If you’re using all of your best ideas for posts on other blogs, what are you going to use for your own blog? If you’re overflowing with ideas, this really isn’t an issue for you. The rest of us are forced to decide which ideas to use for our own blog and which ones to use for other blogs.
Building Someone Else’s Blog
When you’re writing for other blogs, whether paid or unpaid, you really are helping someone else to grow their blog. Of course this isn’t a bad thing, in fact I listed helping others as a good reason to write for other blogs. But what you have to remember is that those ideas and the time that you have spent writing could also be spent developing your own blog. Once your blog’s value reaches a certain point it may be counterproductive to write for others.
Out of Your Control
Whether your writing gets published or not is out of your control. If the blog owner decides not to post it, you may have spent a lot of time that isn’t going to bring any results. The good news is you can still use that post somewhere else, including your own blog.
As you can see, I’ve listed more reasons to write for other blogs than I have listed reasons not to write for other blogs. I think it’s an excellent way for all of us, especially new bloggers, to reach large audiences quickly. However, I also think it’s important that we realize what sacrifices we’re making by spending the time and effort this way.
What are your thoughts? Have you written for others? Are there any pros or cons that you would like to add?