Examples of Testimonials in Web Design

Testimonials can be very powerful for helping to establish trust and encouraging visitors to buy, sign up, fill out a form, or take whatever action you are after. For websites and online businesses testimonials can be even more useful than traditional businesses because visitors are often skeptical or hesitant to trust someone online.

Websites can display testimonials in different ways, and we’ll take a look at more than 20 examples in this post. Hopefully these examples will give you some ideas that can be useful for your own projects. Here you’ll find some that use video, photos of customers, quotes from reviews, and more.

eWedding
eWedding’s homepgae includes a testimonial and photo, with a link to see more testimonials.

eWedding

Assistly
Assistly’s homepage includes a testimonial in large test with a photo of the customer.

Assistly

The Resumator
The Resumator’s homepage includes a slider that shows testimonials and quotes from reviews.


The Resumator

Squarespace
Squarespace’s sign up page includes a brief quote from the Wall Street Journal, which certainly provides added credibility.

Squarespace

PSD2HTML
PSD2HTML’s website includes a testimonials page that shows customer reviews and ratings from Google Products.

PSD2HTML

Shopify
Shopify’s homepage includes an area near the bottom of the page for a testimonial. Currently it is showing a testimonial from author Tim Ferris.

Shopify

Doteasy
Doteasy’s homepage includes a customer testimonial on a paper note background.

Doteasy

ElegantThemes
The homepage of ElegantThemes includes a small area near the top for a testimonial. A new testimonials cycles in after a few seconds.

ElegantThemes

Clover
Clover uses a testimonial page and they display several video testimonials from their users.

Clover

Ekklesia 360
The homepage of Ekklesia 360 includes a small area for a customer testimonial at the top of the right sidebar.

Ekklesia 360

Themefuse
Themefuse includes a customer testimonial near the bottom of the homepage. Below the testimonial there is a button to view another.

Themefuse

WPZoom
WPZoom’s homepage includes a testimonial from a client on a paper background image.

WPZoom

Campaign Monitor
Campaign Monitor has a page dedicated to testimonials, plus the sidebar includes links to more detailed case studies.

Campaign Monitor

Skyclerk
The Skyclerk homepage includes a testimonial displayed in a speech bubble.

Skyclerk

Newsberry
The bottom of Newsberry’s homepage is used for displaying testimonials in a slider.

Newsberry

BuySellAds
The BuySellAds homepage is split in half to separate content for its two core audiences, publishers and advertisers. Each side includes a testimonial and a photo.

BuySellAds

StudioPress
The StudioPress homepage shows three testimonials, with photos, from people who are highly influential in the WordPress and blogging community.

StudioPress

The Social Agency
The Social Agency’s homepage displays testimonials in prime position in the slider.

The Social Agency

Mint
Mint’s homepage includes user testimonials as well as quotes from reviews from high-profile publications.

Mint

Subernova
Subernova’s homepage shows quotes from several reviews, and in some cases links to those reviews.

Subernova

FreeAgent
FreeAgent’s buzz page includes a video testimonial and several other brief text testimonials.

FreeAgent

Xero
Xero’s customers page includes several testimonials with links to more detailed case studies.

Xero

Business Catalyst
The Business Catalyst homepage shows several testimonials, listed as “partner stories”, with photos. Each one includes a link to a more detailed case study.

Business Catalyst

For more design inspiration please see:

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12 Responses

Comments are now closed on this post.

  • Ally Lennon, October 24, 2011

    We recently finished redesigning our site, and this article has me kicking myself- of course should have the testimonials right on the home page, rather than an interior page as we did.
    Luckily shouldn’t be too big a drama to remedy- V5.5 here we go..
    Anyway thanks for pointing out what should have been obvious to me in the first place.

  • Web Design Calgary, October 24, 2011

    These are some great examples. Thanks. An often missed concept for new business website owners is that the act of giving testimonials to others, can increase inbound links to your own site.

  • Dan, October 25, 2011

    Great examples here, love seeing what others are doing in their designs.

  • Ryan Leaper, October 25, 2011

    Testimonials can be a very effective element to a website not only in terms of decoration but for helping create trust for the user. I think it’s an often overlooked element but as these examples show they can really enhance a sites design as well as improve the selling potential of a website. The use of photographs accompanying the text I think works really well and helps add a personal touch to the testimonials as well. I particularly like the Clover site, the videos accompanying the testimonials is a nice touch.

  • Kevin, October 26, 2011

    I have done some great things with testimonials my self. I have mini js slider allows testimonials cycle through randomly.

    Kinda like Xero actually.

  • Hugh Caraway, October 26, 2011

    Thank you! I can guarantee that about 80% of my small business clients ask for a testimonial page. It is good to see that a lot of WordPress themes are starting to include Testimonial shortcodes, templates, or plugins. However, you can only format it the same way so many times. Thanks for the inspiration.

  • Swamykant, October 27, 2011

    Testimonials matter alot. You have present great examples here. I will surely to follow some of this for sites.

  • Essex Wedding Photography, October 30, 2011

    I always have a featured testimonial on my home page – but there some excellent ideas and examples here

  • Kaisho, November 3, 2011

    Love the examples, I’ll be adding them to my own sites.

    Thanks for posting this.

  • Jörg Fischer, November 8, 2011

    Great examples…that’s what I needed right now :o))

  • Craig Smith, June 30, 2012

    Good samples here. I prefer the dynamic or jquery type testimonials, more interactive I guess. But good samples here non the less.

  • Sandra, March 8, 2013

    I was looking for inspiration to create my own testimonial page and this post was of great help. Thanks a lot!