Interview with Tyler from Snobby Slice (PSD to HTML)

PSD to HTML services have become incredibly popular in the past few years and many designers use these services regularly. Personally, I was hesitant to try PSD to HTML providers for a few reasons, one of them being that I just wasn’t sure how it worked and what was involved. I assume that many other designers out there are curious about PSD to HTML services, so I asked Tyler from Snobby Slice to do this interview to help those designers.

(UPDATE: Snobby Slice is now Purlize)

Snobby Slice

Who Is Snobby Slice?

After trying a few different providers I came across Snobby Slice several months ago. Tyler and his team did a great job for me and they have established a reputation for being one of the highest quality providers in a crowded market. If you’re interested in working with a PSD to HTML provider who will produce quality code you can see more details in our review of Snobby Slice. And if you are just curious about the PSD to HTML process, I think you’ll find the information that Tyler shares in this brief interview to be a good starting point.

Why should designers hire a PSD to HTML service provider?

Why deal with code when you don’t have to? By choosing a PSD to HTML service provider, you can stick to your biggest profit center (design), and spend more time making sure the needs of your clients our met. We’ll do all the nasty coding work!

Most PSD to HTML companies primarily emphasize their price and turnaround time to potential clients. What would you advise designers to consider when choosing a provider?


I would suggest contacting them and making sure that it’s a provider that they trust. Look around their site, see where they’re based and get familiar with their service. Do they have relationships with others in the community? A little due diligence goes a long way. Making sure they’ll treat your client work with respect and secrecy is extremely important before putting your reputation at risk.

What type of research (if any) do you think a designer should do before hiring a PSD to HTML provider?

I’d start by talking with other designers, seeing if they have any experience with a few of the firms out there, and also read some of the blogs/forums on the topic to see if anyone can provide you with a solid recommendation.

What are some of the most common issues experienced by your coders that slow down the process or require them to go back to the designer?

Sometimes the designer isn’t always clear with exactly what they want. An added “comments” layer in the PSD (specifying texts, images, etc.) can really speed up turn around time.

What tips do you have for organizing layers in Photoshop to make it easier on the coder?

Just keeping things nice and neat in folders is helpful. However, a comments layer is really the most important thing.

What should designers expect to be included in the base price and what is likely to cost extra?

Unfortunately, many providers are skimping out on key features to lower their prices. Make sure your design would be compatible with a healthy variety of browsers, and that you’re not getting sold a “sub par” coding package.

What makes Snobby Slice different from other PSD to HTML providers?

We care about our clients! Our base pricing includes everything our clients could want or need. We don’t charge for every little drop down or javascript implementation. Since we offer a 100% money back satisfaction guarantee, we’ve designed our business model around keeping our customers happy – NOT just collecting their cash.

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18 Responses

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  • designfollow, October 20, 2009

    thanks for this interview.

  • Allan R Johnston, October 21, 2009

    Tyler has pledged 5% of the profits of his business to his local university for entrepreneurship and innovation incentives. His has values I admire and appreciate. He is interested in long term relationships and not short term profits. You did a nice interview on a worthy businessman.

  • Vandelay Website Design, October 21, 2009

    Allan,
    I didn’t know that, but it’s good to hear.

  • PSDsToHTML, October 22, 2009

    Appreciate the interview. Snobby Slice may be doing great work for you, considering the reviews you are giving them. I do recommend that you include a disclosure regarding any benefits that you may be receiving from them. FTC has made it mandatory now to disclose any “material connections” for bloggers while recommending services.

    Another note is that their service is high priced at $299, even if it is all inclusive. For designers who are looking at cheaper options can try us at almost one-fourth the price.

  • Promotional Products Sydney, October 24, 2009

    This does sound like a good service. Obviously some of the best looking sites out there are those created by graphic designers, where as some of the most functional are those created by coders with no design skills. To create a truly great website I think you need both. One thing to be remembered though is that this sort of service is great for graphic designers looking for someone to “code up” a STATIC site. However it must be remembered that doing things this way can offer a number of problems: If the website required database connectivity then forget it. And what about when your clients want site updates of basic content? If you don’t know some coding yourself, you will have to keep going back. So basically, yes a site like this is fantastic for gaphic designers who want to do web work, but getting into the web design game as a graphic designer could be a risky move if you have zero coding skills and aren’t working in a team with someone who does!

  • Tyler, October 24, 2009

    Excellent point!

    I agree with your points. However, some of our customers don’t have coding skills and we work around that. We provide continued (free) support on any page we code, and often fix problems on pages that occur 3-6 months down the road.

    We can also code forms to input into a database, email, whatever else.

    We also code sites into WordPress to allow to easy backend editing, etc.

    However, at the end of the day… I think you’re correct. Having at least some coding skill is certainly useful in this industry!

  • Tyler, October 24, 2009

    P.S. I like your website!

  • D Ross, October 29, 2009

    How much did they pay for this write up/promotion? Be honest.

  • Vandelay Website Design, October 29, 2009

    D Ross,
    To clarify further, these were questions that I thought would be helpful to a lot of designers out there that had never used PSD to HTML services before. They are the same questions I had in the past. I did throw the last question in to give Tyler a chance to sell his services. If this info was not helpful to you, I’m sorry, but I think it was helpful to others.

  • bangladesh freelance, November 12, 2009

    Is there any possibility to reduce the price for a trial.
    thanks

  • Eric, November 19, 2009

    Great blog! Nice interview. I just have to lay this out there though:

    We do EVERYTHING Snobby Slice does.

    We are based in Canada.

    We offer full money back guarantees and free post-delivery support.

    Our prices are $99 for a homepage and $50 for each inner page.

    Value-wise, it’s a no-brainer.

  • Vandelay Website Design, November 19, 2009

    Eric,
    I don’t know anything about your services, so I’m not saying that they are not quality, but price and value are two completely different things. There are a lot of PSD to HTML providers that charge low prices, but that doesn’t mean that value-wise they are a no-brainer.

  • Eric, November 19, 2009

    Point taken, though I’m not so sure I agree with you when you say ” price and value are two completely different things.”

    I believe price and value are in fact very deeply connected.

    From Wikipedia:
    In philosophy, value is a property of objects, including physical objects as well as abstract objects (e.g. actions), representing their degree of importance. The study of it is included in value theory.

    When it comes to any business decision, price is an object with a large degree of importance since it directly affects any bottom line. As a result, while price may not be the only part, it is definitely an INTEGRAL part of determining the value of something. This is why I disagree with your statement.

    That said, if you were to compare the quality of our code and the speed of our turnaround side by side with any of the more expensive firms out there, I challenge you to find an area where we don’t come out equal or better. If you do, we refund your money!

    So with everything else being equal, we are left with price as the determining value factor. Hence, in my mind, making us a “no-brainer”.

    But, of course, I’m biased :)

    • Vandelay Website Design, November 19, 2009

      Eric,
      If everything is else equal, then yes I would agree with you. However, as I’m sure you know, there is a very wide range of quality in the service that’s given from one provider to another. So in my opinion, it’s not a safe assumption to think that all things are equal aside from price. I’ve worked with 4 or 5 PSD to HTML providers in the past year and quality of work, service, and communication have not been the same from one provider to the next.

  • Eric, November 19, 2009

    I completely agree that there is a very wide range of quality in service offerings from one provider to another. However, in setting up our service, we continuously compare it to higher priced services to make sure we are meeting or exceeding their standards. How we offer the lower pricing is a bit of a trade secret, but it has everything to do with efficiency – which we are continuously improving, I might add.

    All this to say that, having done the comparison, we really do match up with the higher priced competitors when it comes to quality and speed. If you send me an email, I can arrange for a free trial in exchange for feedback as to how we compare to the services you have tried.

    Keep up the great blogging! :)