25 Examples of Outstanding Ecommerce Website Design

With e-commerce websites, the usability of the website and the ease of finding the right products can make a huge difference in terms of sales and revenue. Some effective e-commerce sites use very simple designs in effort to improve usability and simplicity, but other e-commerce sites successfully use more involved designs.

In this post we’ll showcase 25 examples of well-designed e-commerce sites for your own inspiration. Here you’ll find a variety of different styles and approaches, but all of them present an attractive presence to online shoppers.
Lega-Lega

Lega-Lega

Need Supply Co.

Need Supply Co.

White Lotus Aromatics

White Lotus Aromatics

Surface View

Surface View

Luhse Tea

Luhse Tea

Ted Baker

Ted Baker

Jimmy Fairly

Jimmy Fairly

Talking Donkey

Talking Donkey

Erie Drive

Erie Drive

Kuhl

Kuhl

LNA

LNA

Jawbone

Jawbone

TOOBYDOO

TOOBYDOO

Poketo

Poketo

Mykea

Mykea

Quirky

Quirky

Tension Wire

Tension Wire

J. Atkinson & Co.

J. Atkinson & Co.

Howies

Howies

DANS-EZ

DANS-EZ

Indochino

Indochino

ilflor

ilflor

A Book Apart

A Book Apart

SkateShoes.cz

SkateShoes.cz

Nikita

Nikita

For more design inspiration please see:

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14 Responses

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  • Chris Lever, September 25, 2012

    Would you say now with e-commerce designs less is more? It does now seem to be the trend to have an minimalist design. Especially for fashion and clothing websites.

    • Steven Snell, September 25, 2012

      Chris,
      I would say that seems to be a trend with e-commerce sites. Even some major retailers are going to a cleaner look. I think it makes sense to keep the focus on the products and in some cases to make navigation a little easier.

  • Roy Kais, September 27, 2012

    Nice round-up. I love watching the evolution of e-commerce website design. Things sure have gotten better since I started web designing. I feel like Pinterest has really influenced the look and feel of e-commerce sites.

  • jared, September 28, 2012

    A lot of websites don’t take design into consideration but it really does help with conversions.

  • Gordon White, September 29, 2012

    I am actually interested in this topic because I’m currently working on a project that has to do with electronic commerce. Do you think that the look and feel of an e-commerce website is important for a business that wants to sell products online. For me personally I feel that most of these e-commerce websites are too complicated for the users. I think that simplicity should be something that developers of these websites should make less complicated and include the look and feel of the website. Thank you for sharing these designs. I look forward to your next blog.

  • fraakz, October 2, 2012

    Well thanks for the nice collection but according to me Skateshoes.cz is the only design we could use for a proper ecommerce store otherwise the rest of the designs can only be used to sell clothing and accessories stuff.

  • Ceba, October 2, 2012

    E-commerce websites owners always think that simple design is enough for their business, but they dont think that great design always have an extra gear to attract customers, Beautifully designed e-commerce websites always have numerous customers and good business relationship. Well done and nicely created e-commerce websites list.

  • Joe, October 18, 2012

    Very nice designs! Responsive web design is the new way to go even with ecommerce sites within reason. Ecommerce truly has come a long way. You can now shop and pay for your goods via your mobile phone thanks to the latest in ecommerce development.

  • Jasper de Ridder, November 16, 2012

    eCommerce is all about interaction and experience. As a designer you need to find the right balance. It’s depending on the product to be sold, your end-user (customer), what is more important.

  • Alex, November 19, 2012

    eCommerce web design is all about the user experience and conversion! This is definitely easier said than done and there are many factors that must be considered when creating an eCommerce website. Visitors should be able to navigate the website and make a purchase effortlessly – all while enjoying the process from start to finish.

    Alex
    Isadora Design – Creative Design Studio

  • Adam, June 3, 2013

    Alex, what your saying is absolutely correct, interaction is key to user experience, the less steps involved in getting to the product details and add to cart page the better.

    Design is a very important factor for ecommerce websites, to establish trust and to provide a sense of security must not be overlooked.

  • Operion Malaysia, June 5, 2013

    Nice share about E-commerce.
    Come and visit my site http://www.operion.com.my for more details about E-commerce

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  • Christopher Pontine, June 18, 2013

    Hey Steven, these are some great examples of some nice e-Commerce designs. I really like that skateshoes.cz, that caught my eye.

    Thanks for a great article on this too.

    Thanks,

    Christopher Pontine