Getting the Most Out of Your FAQ Page

Frequently Asked Question pages are usually an after-thought when designing a website. They’re sometimes thrown together just to provide some basic information for visitors so they won’t have to email or call for answers. If this is the case, there’s a huge amount of potential that’s being wasting. FAQ pages can be one of the most valuable pages on your site if they are properly thought out.

Benefits of a strong FAQ page

1 – Useful for visitors as it will help them to answer their questions – Obviously this is the point of a FAQ, help visitors find answers to their questions as easily as possible.

2 – Good for search engine optimization – An underappreciated feature of a well-prepared FAQ is the impact it can have on search engine rankings. It’s not uncommon for information seekers to type a question into a search engine. When they use a question that’s the same or similar to one you have listed on your FAQ, you could potentially appear at the top or the SERPs (search engine results pages).

3 – Provides an opportunity for internal linking – Linking internally to other pages on your site is key to having a site that brings in a lot of search engine traffic. Many of the questions that appear on the FAQ will be answered in detail on other pages of your site. Rather than regurgitating the same information on the FAQ, you can easily provide links to the answers. This will help to boost the importance of your pages in the eyes of the search engines.

4 – Should reduce the number of questions you receive by email
– Getting questions from visitors isn’t a bad thing, but you only have so much time to respond to readers, and it helps save time by posting common questions, and of course answers, on your site.

Tips for creating your FAQ

1 – Start with the questions that you get all the time – This is pretty obvious, but make sure that you accomplish something with your FAQ by posting answers to questions that readers are likely to have.

2 – Look for opportunities to integrate keywords and phrases into the questions and answers – This is where the search engine benefits come from. Do some research to find which keywords your potential visitors are likely to include in a search.

3 – Link to some of your most important pages in the answers to the questions – This will drive traffic to the pages that are most valuable on your site (sales pages, newsletter sign ups, etc.). In addition to driving click-through traffic it will improve the internal linking to your important pages.


4 – Consider working backwards – Start with your most important pages and think of common questions that can be answered on those pages. This way you’ll be sure to link to those important pages.

5 – Use keywords in the anchor text of the links whenever possible – When linking to your pages from your FAQ, try not to use generic anchor text like “click here.” Using keyword-rich anchor text will help with search engine rankings.

6 – If the list of questions on your FAQ is long, try breaking it down into categories of questions – Help visitors find what they’re looking for by making the page as organized as possible.

Try using these tips to create an extremely effective FAQ page for your website today.

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6 Responses

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  • Michael, Pro Blog Design, August 9, 2007

    Good post here. I tend to find that most FAQ pages are quite short, answering very few questions…

    It’s nice to see a well written, useful one every once in a while. :)

  • Vandelay Design, August 9, 2007

    Yeah, I think it’s one of those things that just isn’t a priority most of the time. I’ve found the keywords and improved linking to make it well worth the time. Thanks for your feedback!

  • Aaron, August 14, 2007

    This is actually brilliant… looking at it this way, FAQ pages are definitely under-utilized. They totally are just a great way to throw some good internal links up and optimize for searches phrased like questions. Thanks for the info!

  • Vandelay Design, August 14, 2007

    Aaron,
    Thanks for visiting. Yes, I think FAQ pages are under-utilized.