Increase Your Impact Online by Duplicating Your Success

One of the great advantages of internet marketing and blogging is that what you learn through one project or website can be applied to others. The lessons that you are learning through your experience today can not only help you to build a successful website or blog, but they can help you to save time and increase productivity and success on future projects.

On top of the lessons that you learn, other things are transferable as well. The network of friends and contacts that you have developed and the social media profiles that you have built can also be extremely beneficial when you launch a new site. Additionally, if your websites cover similar subject matter you may even be able to refer visitors to your other sites to create larger audiences.

Why would someone who runs one successful website or blog want to launch another one? Just some of the reasons include increased potential income, a bigger overall audience, the opportunity to cover other topics, and greater stability of income.

What Can Be Duplicated?

Design – Not only does having an existing theme make it easier when launching a new website, but it can also help with branding. Readers recognize the design and they’ll associate a new site with a proven, established, and successful site in part because of the design similarities.

Advertisers – If you sell ad space on your website, some of your advertisers will probably be interested in advertising on your other sites as well. It can save you time as you won’t have to go searching for advertisers to fill up each website, and it can make it a bit easier to maintain.

Marketing – If you know how to effectively market one website, chances are you can do it again with another one. This is where the learning curve really becomes valuable. Most first-time internet marketers struggle for a while to learn what works and what doesn’t. Once you’ve got things figured out a little better you won’t have to waste as much time with unprofitable marketing methods on future projects.

Search Engine Optimization – The rules of SEO are pretty consistent from one website to the next. If you can optimize one site, you can most likely optimize another (of course some niches are more competitive than others). SEO is another area that newbies struggle with, and those who are experienced can save a lot of time and headaches.


How Can A Network Be Helpful?

If you’ve been blogging for any length of time, you’ve undoubtedly made some contacts and friends. That network that you’ve built can potentially make your next blog project a quick success and help you to become recognized as a respected leader in the niche. Here are a few ways that those in your network can help.

They may be your first visitors and subscribers – When launching a new blog, one of the first things you should do is contact everyone in your network that you think may be interested in what you are doing. As your friends, they’ll probably at least visit and likely they’ll subscribe. Building initial traffic and subscribers is one of the hardest aspects of blogging, so this is a huge advantage.

They may leave comments – Comments are important to any blog. They add conversation and improve the value of posts, and they make the blog look more active for new visitors. Those in your network will be more willing than the average reader to leave their feedback. Sometimes it only takes a few comments to really get things started.

Links – Some individuals in your network may even like what you are doing enough to post a link from their own website or blog. This type of promotion can be invaluable, especially if you have influential people in your network.

Social media votesOne quick way to grow a new blog is with social media. By leveraging your network you may be able to get some of your first posts to become popular with social media.

The Learning Curve

As with anything else in life, blogging and internet marketing becomes a bit easier as you learn from your experiences. There is a definite learning curve that makes it difficult for newbies to have big success quickly. That same learning curve, however, means that once you have gotten more experience under your belt, you’ll be able to operate much more efficiently and profitably.

Time Constraints

Throughout this article I’ve listed many reasons why running multiple websites or blogs is realistic and beneficial. But the truth is that it also takes more time, something that many of us struggle with already. Running multiple sites means more email, upkeep and general maintenance, writing, etc. Fortunately, many of these activities can be outsourced if the site is bringing in enough revenue. Time constraints are a real issue, but better time management is probably possible for most of us.

What is Your Situation?

How many websites or blogs do you run? How do you cope with managing your time?

Looking for hosting? WPEngine offers secure managed WordPress hosting. You’ll get expert WordPress support, automatic backups, and caching for fast page loads.

12 Responses

Comments are now closed on this post.

  • Wayne Liew, January 10, 2008

    One way to learn and duplicate the things that we’ve learned as you have listed above without jeopardizing our time is to guest blog (for bloggers) since writing is pretty much lesser work compared to setting up a brand new web site.

    Also, the word “successful” is a very vague word. I have seen some have this saying, “If you can earn $10 a day with a blog, you can earn $100 a day with 10 blogs” which I don’t quite see the truth as starting numerous blogs without quality will not bring in an impact like what managing only a blog will.

    I am currently managing two blogs (another just started) and I find it quite tough in balancing my time, especially I am not full time on the Internet as I have my academics to worry about.

    The picture of having a few blogs can be inviting but I should say it is a whole different story when you are in it. ;-)

  • Marko Pyhajarvi, January 10, 2008

    Interesting article. I started my first blog some time ago in 2007 and very soon after that I realized that I would like to write another blog. After the stupid mistakes were done (learning by doing), I figured out that I should re-use some elements, such as blog design, marketing channels, advertising and affiliate partnerships, etc. Well, the result is that I am running three blogs right now from which 2 are much similar (http://homeboyski.com and http://homeboyastronomy.com).

    So, what’s the point? You probably noticed it already, I am building a blog network. As Wayne said above, it is not easy to manage several blogs and I also don’t think running several blogs making $10 a day is reasonable. I believe in creating a healthy business and that requires time. I have estimated that I will be able to blog full time in the end of 2008. Naturally after that growth will be faster because I can work full days with my blogs.

    Sorry if I made typos or I write poor English. I write fast at work and English is not my first languge..

  • Diana13, January 10, 2008

    I agree with you that you can duplicate a lot of things, but after you duplicate them, you still need time to write good content. And here I agree with Wayne Liew. I have now three blogs and what I’ve applied on 134u.com I can apply to other two blogs. But I still struggle with writing good content for 134u.com so I don’t have time for the other two. Maybe when I’ll improve my writing skills and I’ll write easier than now, I’ll have time to develop all my blogs.

  • Vandelay Design, January 10, 2008

    Wayne,
    You’re absolutely right that “successful” is vague. In my opinion, being successful simply means achieving your own personal goals, whatever they may be, since we all have different reasons for blogging. Yes, time is certainly the biggest constraint here. But I think for those who want to make a full-time income online, duplicating what you have already learned is a great option to have. Thanks for your in-depth feedback. It’s always appreciated.

    Marko,
    Thanks for sharing. What you are doing is exactly what I had in mind with this article. Now each time you learn something from your experiences you will be able to implement it for multiple blogs rather than just one.

    Diana,
    Very true, quality content will always be needed. I think that will get easier for you as time goes by.

  • Marko Pyhajarvi, January 10, 2008

    Exactly, that’s the way it goes.

  • pablopabla, January 10, 2008

    After 2 years of blogging and learning what works and what does not (and still learning, of course), I post less frequently across my 3 blogs and “seasonally” across my other sites which are targetted towards making money through adsense. As far as the 3 blogs are concerned, I am now writing more indepth posts compared to before and the results as far as readership and feed subscribers have been encouraging :D

  • Dustin Brewer, January 11, 2008

    Great article, definitely something I will be doing in the future. I have so many side projects going right now though that is hard to focus my attention on just one. I’m even testing out Court’s sniping idea, but the content needed for my target keywords is a lot more then I originally intended so it is kind of on the back burner for other projects.

  • Vandelay Design, January 11, 2008

    Hey Dustin,
    I’m glad you liked the article. Yeah, Court’s series has been really good. His blog is one of my favorites.

  • maria, May 7, 2008

    Very interesting article. It’s is really hard to find a formula in becoming very successful and yes we have to learn from our experiences.And that is our key to success. It could take us time but it’s worth to keep our patience.

  • henry, August 11, 2010

    Thanks for the info. This will help me a lot since i am planning to start an online business.