Articles tagged as ‘SEO’

When Great Sites Get Penalized: The VandelayDesign.com Eventual Comeback Story

panda

Editor’s Note: This is a guest post by Joe Sinkwitz (@CygnusSEO), a veteran SEO and Chief of Revenue for CopyPress.com. 

Though I don’t have all the details, I’m pretty sure when Panda 4.0 rolled out, it wasn’t heralded as a fantastic day and cause for celebration by the team at Vandelaydesign.com. Why? Simply put, *BANG*…stagger…stagger…*THUD*.

If you’ve run enough sites for a long enough time, you’ve come across similar feelings, where for at least a fleeting moment you have the dull dagger of uncertainty thrust into your hopes and dreams. Getting slapped by Panda is no different of a feeling when you realize what happened, but the great news for Vandelay is they can have their Rocky Balboa moment, get back up, and continue fighting.

I know what you’re thinking; who is this guy? My name is Joe Sinkwitz, a guy from CopyPress that appreciates great design and great designers. How did this come about? Twitter!

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10 Practical SEO Tips for E-Commerce Websites

Getting your e-commerce site at or near the top of the rankings for your targeted keywords and phrases can lead to a massive increase in sales. The problem is that SEO can be a real challenge for e-commerce sites. There are a few major aspects of the typical SEO process that don’t always work very well with e-commerce sites, and this often results in poor rankings and very little search traffic. Google, now more than ever, wants to see pages with unique and original content, and a lot of it. Many product pages on e-commerce sites are very light on content with brief product descriptions, and in some cases the content is duplicated across a number of different product pages. Link building is another major challenge, because getting quality links to e-commerce sites and product pages is not easy.

In this article we’ll take a detailed look at the topic of SEO for e-commerce websites. Everything that will be covered is very practical and can be realistically achieved to help increase traffic for your own e-commerce site, or for a client.

Amazon

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Google Should Penalize Multi-Page Articles: Here’s Why

When writing most articles, I usually end up on some news blog at some point or another searching for facts, statistics, or a reference to back up my opinion. As a health nut, I often find myself browsing through nutrition or fitness blogs for updated findings on health.

The problem is that many of these informational or news websites make it extremely difficult to do what I do best when I need to digest a bunch of information in a short amount of time: skim the content quickly to pick up the main points. Why is so hard to skim these articles? Because the blogs break up the information into several pages. These multi-page articles (also called slideshow or pagination posts) require me to click somewhere on the page to get to the next section in the article, thereby forcing me to spend way more time than necessary reading an article.

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Best Twitter Practices for Improving Visibility

One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.

Photo Credit: mkhmarketing via Compfight cc

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13 Keyword Tools for Effective Research

Keyword research is a big part of online marketing and search engine optimization. For some types of websites, niche sites in particular, effective keyword research can be one of the biggest factors in the success of the site. In order to be effective and efficient with keyword research you will need to have access to the right tools. Depending on your needs you may be able to get what you need from a free tool, or you may need to look at the features of some of the many premium tools that are available.

In this article we’ll take a look at 13 of the leading tools specifically related to keyword research. Many of the pro tools listed here also include a variety of tools for other aspects of SEO (such as link building).

Google AdWords Keyword Tool

Google AdWords Keyword Tool

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The Synergy Between Web Design and SEO

Synergy is defined as the interaction or cooperation of two or more organizations, substances or other agents to produce a combined effect greater than the sum of their separate effects. In other words, it’s two or more things working together to bring about awesome results. Like Batman and Robin, chocolate and peanut butter, and most definitely like great web design and SEO.

Two Peas in a Digital Pod

SEO and effective web design go hand in hand. Without one, the other simply can’t perform as well.

Good web design is about creating a site that fully engages the reader and gets them to take action of a certain kind. But if the website does not follow current SEO best practices, its rankings will suffer which will in turn lessen the number of visitors that actually engage with it.

Conversely, if the focus has been on SEO and pleasing the search engine spiders, the site may rank highly and get lots of search engine traffic, but once that traffic lands what will they see? Will they be engaged? Will they take action? Not if the design is poor.

In order to be successful in today’s digital landscape, equal focus must be given to design and search engine optimization.

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12 Awesome Keyword Tools for Your Website

In-depth keyword research is the backbone of any effective SEO campaign. Fortunately, you don’t have to go it alone. The Internet abounds with keyword tools. Some of them are free, and some of them come with monthly fees. Which ones are worth your while? We’ve compiled a list of 12 of the most effective keyword tools. Learn more about each one below.

Google AdWords Keyword Tool

Without a doubt, this is the most effective free keyword research tool available today. You simply can’t hope to run an effective SEO campaign without making regular use of the Google AdWords keyword tool. By adding a word or phrase, a target website and a region, if desirable, you will be presented with in-depth information. It allows you to find out how fierce the competition is and gives you a list of related keywords and key phrases.

Google AdWords Keyword Tool

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Effective Search Engine Optimization for Web Designers

Many clients ask their web designers to optimize their website to increase visibility with search engines and to attract more visitors. Some designers and agencies offer specific SEO (search engine optimization) services and others want nothing to do with SEO. Most clients that ask for a search engine optimized website understand very little about what is involved in SEO and what it takes to achieve top rankings for competitive keywords.

Because web design and SEO are closely related, it’s a topic that designers are frequently asked about, but there is often a lot of gray area about what is the responsibility of the designer and what is within the designer’s power. While many clients want the designer to create a website that ranks well and attracts targeted visitors, SEO is really an ongoing process that involves much more than the design and coding of the site. Things like keyword research, content development, and link building are also critical aspects of optimizing a website for search engines, and typically these are all ongoing processes.

Although SEO involves much more than just design, there is still a lot that the designer can do to set the foundation for an optimized website. If the designer creates a search engine-friendly site any future and ongoing SEO efforts will have a greater impact. In my opinion, web design and SEO are separate services, and a designer cannot create a truly optimized website without other pieces to the puzzle. The designer should create a search-friendly site and educate clients on what else will need to be done (such as content development and link building) in order to effectively optimize the site for searches.

In this post we’ll take a detailed look at the subject of web designers and SEO and many of the issues that are involved.

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Are Paid Links a Necessary Search Engine Optimization Evil?

This is a guest post written by David Brown.

What do nearly all high ranking websites have in common? As a search engine marketing consultant, I am confronted with the task of evaluating the inbound links of thousands of websites each month. In doing so, I have come to the realization that top ranking websites continue to pay for links despite Google’s public disapproval. Google’s minimalistic efforts to combat paid link building force ethical search engine marketing companies to buy links in order to compete. If done poorly, paid linkers run the risk of having short-lived benefits and potentially harmful consequences. The following tips will help you identify paid links that have positive and long-lasting results on search engine optimization efforts.

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3 SEO Tools Worthy of Your Time

In recent weeks I’ve come across three SEO tools that I’ve found to be very useful. Here is a look at each of these (free) tools.

Rank Checker

Aaron Wall of SEO Book recently released a powerful new Firefox add-on called Rank Checker. If you’re working on moving your site up in the SERPs, you’ll obviously want to know where you stand and to be actively tracking your progress.

As a Firefox add-on this tool is both free and very convenient to use. With Rank Checker you can input the URL that you want to track and a list of keywords that you are targeting (or just researching). You’ll then be able to choose which search engines to check (including all of the international versions of Google). The tool will then go out and get the data and bring it back to you in one convenient place.

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