Private Label Opportunities for Web Designers and Developers
Web designers have the opportunity to increase their income and to help brand their business by taking advantage of private label (or white label) options that are available. A private label means that you will be able to brand it as your own. For example, you can use a re-branded CMS that appears to clients as though it is your own system, rather than displaying the name and branding of the CMS.
In this post we’ll look at some of the leading private label options for web designers and agencies in a few different categories. We’ll look at content management systems, shopping cart/ecommerce systems, hosting, and email marketing.
Private Label Content Management Systems:
Most clients today want to be able to manage their content without paying a designer every time changes need to be made. There are a number of content management systems that offer private label options. A private label CMS could be a cornerstone for your business that includes residual income each month. Here are some of the leading options.
LightCMS is Element Fusion’s CMS that is created especially for designers. LightCMS aims to provide designers with a CMS that will provide clients with everything they need while not limiting the design, and also providing designers the opportunity to earn a residual income from monthly hosting fees. There is no cost for designers to become resellers, and you can determine the prices that your customers pay. Earlier this year we published a tutorial for setting up your first site with LightCMS.
Business Catalyst really could be included in any of the categories in the post because it is more than just a content management system. With Business Catalyst you can create sites that allow you clients to manage the content, sell online, take advantage of email marketing and more. Business Catalyst does not sell directly to end users, they work only through partnerships with designers and agencies. Prices are not listed on the website.
CushyCMS is simple CMS that allows clients an easy way to update pages without a lot of more advanced features. The system is free to use and designers have the option of upgrading to a pro plan ($28 per month) to be able to brand it as their own CMS. In January we published a tutorial for setting up a client’s site to be editable with CushyCMS.
SurrealCMS is very similar to CushyCMS in that it provides a simple solution without all the extra features. You can manage up to three websites for free or you can upgrade to a designer’s account for $25 per month, which gives you the option of branding it as your own CMS. Spyre Studios recently published a tutorial for setting up a portfolio site on Surreal CMS.
Like CushyCMS and Surreal CMS, PageLime aims to be a simple solution for designers, developers and clients. You can easily integrate PageLime into your sites very quickly and easily to make the content manageable. It offers features like editing in place on the pages, ability to create templates for creating new pages, RSS feeds, image galleries and more. You can manage up to three sites for free, 50 sites for $19 per month, and unlimited sites for $69 per month. Either of the premium plans allows re-branding. Nettuts has a video tutorial, Easy Website Updates with PageLime.
Monk Development offers a high-quality private label CMS. It is the same CMS that Monk Development uses for Ekklesia 360 for church and ministry websites. With Monk’s private label CMS you can become a reseller or a design parnter. As a reseller you will design and code sites for your clients, and as a design partner you will do the design work and Monk Development will do the coding.
Interspire Website Publisher
Interspire’s Website Publisher allows clients to manage their sites, including drag and drop layout customization. It offers all the typical features of a CMS plus options for creating lead capture forms, an image manager, threaded comments and more. Designers can purchase Interspire Website Publisher for $395 and re-brand it as their own.
Brightegg provides designers with the opportunity to get a private label CMS without the need to do any coding. You can do the design work in Photoshop and uplod the design to Brightegg to be coded. You can have control over the prices of your design services and you can determine how much you want to charge clients monthly for the hosting (you’ll keep the profit above their base prices).
Private Label Ecommerce:
For designers and developers who do a lot of work on ecommerce websites, private label options are available. Private label shopping carts also provide opportunities for residual income.
Interspire Shopping Cart
Earlier in this post we featured Interspire’s Website Builder, but they also have a brandable shopping cart. It provides all of the typical features of a shopping cart, plus a single page checkout, coupon code functionality, reporting and more. The Starter license allows you to sell ecommerce sites with your own branding and it costs $295. Professional and Ultimate licenses cost $995 and $1,795 respectively.
As a private label partner of 1ShoppingCart you can earn 40% of the residual income for the life of your clients, and get support for you and your clients. There is a fee for setup and licensing, but it is not listed on the site.
Pinnacle Cart (a PHP-based shopping cart) allows to designers to re-brand their shopping cart without any upfront investment. You buy one site license at a time and have control over the prices that are charged to clients.
Many hosting companies offer reseller accounts. Here we’ll feature a few of the leading choices for setting up private label hosting services to host the sites of your clients.
Page.ly offers customers a service that includes hosting and automatic set up of WordPress. Customers can set up a new site in two minutes and Page.ly takes care of email setup, installation of popular plugins, nightly backups, and automated WordPress upgrades. Prices start at $14.98 per month with additional options of choosing a premium theme. White label resellers use a WordPress plugin to manage their reseller account right from their own site. If you get a lot of inquiries from clients with very low budgets, this may be a good option for you.
Site5 offers reseller hosting starting at just $19.95 per month (other plans are available for $31.95 and $46.95 per month). Each plan includes all the features, including private nameservers, the disk space and bandwidth allowances are the only difference.
A reseller account from midPhase is available for $24.95 per month. A reseller Max account with higher limits on disk space and bandwidth is available for $34.95 per month (prices based on a 12-month commitment).
Host Gator is one of the largest hosting companies and their reseller accounts start at $24.95 per month. Other plans with more disk space and bandwidth are available for $34.95 to $99.95 per month.
Hostway’s hosting services include email marketing and a website builder for customers. Their reseller platform Tango allows private label partners to manage everything needed. Prices are not listed on the site.
Many of your clients may also be interested in email marketing. There are plenty of choices out there for these services, and a growing number of them are offering private label options for designers and agencies.
Campaign Monitor is feature-rich email marketing software created specifically to be re-sold by designers and agencies. With Campaign Monitor you can determine your pricing and profit from the difference between Campaign Monitor’s base prices and your prices.
AWeber, one of the leading email marketing options, offers a private label program for resellers. AWeber’s private label partners receive priority support, and get support for their customers through email, phone, and chat, plus their own toll-free phone number. Prices for the private label program are not listed on the site.
GetResponse is another leading email marketing option that offers private label opportunities. As a private label reseller you will earn 45% commission from your clients. Pricing details for the private label services are not listed on the site.
Interspire Email Marketer
Interpsire also offers email marketing software in addition to their CMS and shopping cart. To purchase the software that can be re-branded, prices start at $495 with no monthly or per-message fees (it runs on your own server).
CakeMail focuses exclusively on private label partners, they do not sell directly to end users. The Start Up Account sells for $150 per month, which allows up to 25,000 emails per month. Advanced plans require a customized quote.
Like CakeMail, BlinkCampaign also focuses exclusively on private/white label partners. BlinkCampaign uses pay-as-you-go pricing. One cent each for the first 50,000 credits, with prices being reduced for greater volume.
Neteffeckt is also dedicated to private label partnerships. Prices are not listed on the site.
Listrak email marketing software provides a private label option for designers and agencies. Pricing details for the white label program are not listed on the site.
What’s Your Experience?
What is your experience with private label products and services? If you have any othe suggested services that were not mentioned here please leave a comment.
For more resources please see:
- 25 jQuery Image Gallery/Slider Tutorials and Plugins
- Style Switchers Showcase and Resources
- 14 Options for Managing Membership Websites
Published December 10th, 2009 by Steven Snell