Putting Your Network Into Action
Yesterday I wrote about the value of a network for bloggers. Today I’d like to list some ideas for working together with your network for mutual benefit.
1 – Interviews
Do you have someone in your network that could share a lot of valuable information with your readers? Ask for an interview. It will give your readers some great content and will give exposure to one of your friends. Also, consider opening yourself up to interviews from other bloggers.
2 – Switch Blogs for a Day
Exchange guest posts with someone and each of you will benefit from added exposure.
3 – Write a Series to be Published on One Blog
Gather several of other bloggers and have everyone write one post on a specific topic. Use the posts together as a series on one blog. The blog that publishes the series will get quality content and the other participants will get some exposure and links back to their own blogs.
4 – Write a Series to be Published on Multiple Blogs
Last week I participated in a series with 4 other bloggers. We each published a post on a specific day covering a topic that has helped us to grow our blog. It gave us a chance to refer readers to each other, and we each got a link from all 4 of the bloggers involved in the project.
5 – Write Follow Up Articles to Someone Else’s Post
You can refer your readers to a post from someone else by writing a follow up and linking to the original article. Readers will get another perspective on the topic and you can build on the success of each other’s posts.
6 – Write Reveiws for Others (and Get Reviews from Others)
Use your blog to write a review of another blog that you read on a regular basis. If you think the blog provides quality content, chances are your readers will also appreciate it (and it will be great exposure for whoever is being reviewed).
7 – Exchange Links
Many blogs include a blogroll, and it’s very common for people to exchange blogroll links. If you don’t have a blogroll (like me) you can also use links within your posts. It doesn’t have to be an agreed upon exchange, but link freely to your contacts and they’ll probably return the favor.
8 – Run a Group Writing Contest
Sarah at BlueJar is running a great contest. Everyone had the option to write a “how-to” post on their own blog. Sarah then posted all the entrants (44 of them) and the contestants get to vote for their favorites by linking to them. It’s already providing a lot of links for those involved and everyone is getting a few new readers.
9 – Use Social Media to Share Things You Like (and Votes)
Maki from DoshDosh just wrote a post about sharing pages with your StumbleUpon friends, it’s definitely worth a read. I’ve received a few requests recently from friends for a Digg or Stumble on a particular post, and I’m happy to do it for them. Be willing to help others and others will be willing to help you.
10 – Ad Swaps
Do you have open ad space on your blog? Could you benefit from an ad on another blog? Why not exchange ads for a month? If all of your ad space is used up and you’re making money from it, this is probably not the most productive idea. But for smaller blogs it just might be a positive experience for both bloggers.
11 – Exchange Comments
New bloggers usually struggle to get new comments on their blog. One way to get things rolling is to find a few friends that are also looking for some comments. Everyone benefits and hopefully these comments get the ball rolling.
12 – Friendly Challenges
This isn’t something I’ve tried, but I thought it might provide some extra motivation. If you’re competitive and you like a challenge, contact one of your friends and set up a friendly wager to see who can gain the most new subscribers, get the most visitors, or whatever else you want to measure. I personally have a few blogs that I use as measuring sticks for my own, and it does help to keep me motivated (the others just don’t know they’re helping me).
What other ways do you work together with members of your network?
Published September 20th, 2007 by Steven Snell