69 Tools to Monitor, Measure, and Track Your Website


  1. SEOmoz Page Strength Tool – A useful tool that gives an overall look at the strength of a page.
  2. Sitening’s SEO Analyzer – See if your pages are structured to achieve high search engine rankings.
  3. Self SEO’s Page Speed Checker – Test the load time of your pages and your competitor’s pages.
  4. GoogleRankings.com – Check the use of keywords and phrases on your site.
  5. Popuri – See several items such as PageRank and inbound links all at once.
  6. Keyword Density Analysis – See how frequently you are using certain words and phrases.
  7. Meta Tag Analyzer – How are search engine spiders seeing your meta tags?
  8. Code to Text Ratio – Check for code bloat.
  9. Strongest Subpages Tool – Finds the 30 strongest subpages on your domain.
  10. Similar Page Checker – Avoid duplicate content.
  11. SEO Analysis Tool – Measures the ranking potential of a page.
  12. WebSitePulse – A few different tools to test your sites performance.
  13. Website Grader – Get a score for your site and even compare it to competitors if you want.
  14. Watchfire WebXACT – Test for quality, accessibility, and privacy issues.


  1. Google Analytics – The leading free stats program.
  2. AWStats
  3. StatCounter
  4. AddFreeStats
  5. OneStat
  6. Smart Tracking
  7. Alexa – See where your site ranks.


  1. FeedBurner – Stats on your feed and your subscribers.
  2. pMetrics – from Performancing.
  3. pMetrics Plugin- Extending pMetrics.
  4. IceRocket – Free stats program for blogs.
  5. Technorati – See who’s linking to you.


  1. Crazy Egg – Provides visual data about your visitors.
  2. Mint – An extensible, self-hosted web site analytics program.


  1. Google Webmaster Tools – Lots of information that shows you how Google sees your site.
  2. Web CEO – A collection of a number of useful tools. Free and paid editions.


  1. Sitening’s SERP Tracker – Test your page’s optimization.
  2. Search Engine Rankings Checker – From Mike’s Marketing Tools.
  3. Google Banned Checker – Has the largest search engine in the world banned your website? Find out here.
  4. Number of Pages Indexed – How many pages do you have indexed by search engines?
  5. Website SEO Checkup – Make sure you’re ready to get high search engine rankings.
  6. GeoTargeting Detection Tool from SEOmoz – Determine how well your site is targeted to country specific search engines.


  1. PageRank Prediction – You need a minimum of 100 backlinks.
  2. Smart PageRank – Check your PR.


  1. Google Alerts – Have preset alerts sent to you by email.
  2. co.mments – Monitor comments on blogs.
  3. Conversation Tracker from BlogPulse
  4. Trend Search from BlogPulse
  5. Keotag – See if blogs are using your company name in the tags of their blog posts.
  6. BoardTracker – Watch for mentions of your company in forums.


  1. Dead Links tool from W3C – Find broken links.
  2. Link Popularity Checker – From Mike’s Marketing Tools.
  3. Xenu’s Link Sleuth – Find broken links.
  4. Backlinks and Anchor Text – See who’s linking to you and what anchor text they are using.
  5. Reciprocal Links Checker – Do you have agreements with others for reciprocal links? Check them here.


  1. Summit Media’s Spider Simulator
  2. Spider View
  3. Webconfs.com Spider Simulator


  1. Clean CSS – Formatting and Optimizing
  2. CSS Tidy – Optimizer and parser.
  3. CSS Redunancy Checker – Redundancy is easy to do with CSS. Fix it with this.
  4. CSS Analyzer – A validator plus.


  1. HTML – Validator from W3C.
  2. CSS – Validator from W3C.
  3. RSS – Validator from W3C.


  1. AlertSite Website Performance Monitor
  2. KeyNote
  3. WebWatch Bot
  4. IPCheckPoint


  1. Free Charts and Graphs
  2. AdSense Notifier – Shows your AdSense stats in the status bar.


  1. BrowserShots – See screenshots of your page in a number of different browsers.
  2. Ready.mobi – Test your site for use with mobile browsers.


  1. Geotargeting – find the location of your host’s servers
  2. Find Your Site’s IP Address

Published October 15th, 2007 by

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165 Responses

Comments are now closed on this post.

  • Hovhannes Avoyan, October 16, 2007

    I would add to this list;

    http://www.monitis.com – website performance monitor
    http://mon.itor.us – free website performance and uptime monitoring
    http://www.semonics.com – web search position monitoring (in beta)
    http://www.mybuzzmonitor.com – buzz tracking widget for bloggers and website owners.

  • Arun, October 16, 2007

    Excellent set of tools. You can also add http://site24x7.com under website performance.

  • Scott, October 16, 2007

    Thanks for the list… some of these I had seen and use already but many I had not, so thanks for putting them down. Under buzz the Google Alerts are one I have used for quite a while and was surprised to hear the other day that not as many people use this great free tool as I thought, I certainly has its place on my list. Thanks again, Scott

  • James Mann, October 16, 2007

    I have been reading a lot of posts on your blog and many other blogs. I have found a ton of great information but for today I must say you have the best list going.

    I gave you a Digg and a Stumble.

    Thanks for these links. I have seen quite a few but it’s always great to have even more to add to my own lists.

  • Kelly Martin, October 16, 2007

    Thank you for the information and the tools/links

  • Tim, October 16, 2007

    Also useful: A free firefox add-on for website performance measurements (and general web testing)


  • Ray S, October 16, 2007

    Great set of tools! Thanks! BTW, Websitepulse which is listed under #12 also provides website performance services. Just a note for you!

  • Tibi Puiu, October 16, 2007

    Excellent compilation of links Steven. Great work as always.

  • Jason Bartholme, October 16, 2007

    Congrats on the Digg front page. You may want to add Clicky under “stats”. I use it for real-time tracking, it’s real nice for high-traffic monitoring.

  • Nick Matina, October 16, 2007

    how could you leave out LIVE CHAT?

    Being able to monitor your customers and then engage them with live chat is very important to a site’s success these days.

    Try http://www.chatstat.com (its FREEWARE)

  • Russ @ bombay potatoes, October 16, 2007

    Very nice list, some really handy sites, thank you very much.

  • david, October 16, 2007

    So much tools for tracking traffic for one’s blog! But Google Analytic is a must for anyone.

  • Vijay Teach Me $$, October 16, 2007

    Thanks just in time, before I started to make my own list.


  • John, October 16, 2007

    How about BrowserCam (www.browsercam.com) for cross-browser compatibility and Gomez (www.gomez.com) for performance?

    Both pretty glaringly absent from an otherwise rock solid list

  • Matt, October 16, 2007

    You forgot HeatMap. It’s a small app that shows locations of where people clicked on your page. It’s a great way to see what items are hot or not.

  • Joseph, October 16, 2007

    This is a great list of tools. You should visit http://www.seonexus.com also. The report combines alot of tools and they provide free tracking. You can pay to get more goodies, but they are working at helping the small businesses get what they need easily and cost effectively.

  • Geekeriandcie, October 16, 2007

    Thank you for the information and the links!

  • Max Thrane, October 16, 2007

    Great source! Thanks for these :)

  • Peter, October 16, 2007

    You missed dig pagerank http://www.digpagerank.com under Google Pagerank. :D Its most popular pr checker but you missed.

  • Mike, October 16, 2007

    Good list but you didn’t tell your visitors about best backlink checker tool url is http://www.backlinkchecker.com

  • subcorpus, October 16, 2007

    great list …
    havnt heard of many of these services …
    am gonna like check them out now …
    thanks for sharing …
    appreciated …

  • Prestamos, October 16, 2007

    Thanks for the article, really helpfull over all the SeoMoz, was my prefered link


  • Vandelay Design, October 16, 2007

    Thanks everyone for the suggestions and additions. I’m glad these tools will be of use to many of you.

  • omar faruk, October 16, 2007

    No problem… great resource


  • Jon, October 16, 2007

    I’d like to suggest 2 more additions to the Stats category:

    WebSTAT provides a free and paid tier for real-time tracking of stats on your site.

    nextSTAT a robust SaaS statistics offering that provides a free 2-week trial and reasonable pricing.

    Also, why would you recommend Google Analytics to people? Do you hate them? There’s a reason that Google Analytics is free — they use the data they collect to further their evil purposes. Don’t contribute to the empire. Just remember this: Urchin OnDemand used to cost $495/mo and now Google is giving it away free! You have to know they’re getting at least that much value out of it still…it just comes in a different way.

  • Calle, October 17, 2007

    Really good compilation! Found some new things there.

    Also take a look at Pingdom for Website monitoring:

    And their Tools to test website performance:

  • Sofna, October 17, 2007

    Thanks for the tools. I have one I would like to add that I have never seen anywhere else. It is in beta right now, so do not add too many links right now, just add your exchanges and paid links. This tool is a backlink watcher. You do not even have to check your links, just login to the software and it will tell you if someone removed your link, changed the anchor text, or even if someone added a no follow. This way you do not have to worry about it.


  • Digi500, October 17, 2007

    found over del.ico.us – a lot of new tools for me. Thanks for your time.

  • Madhur Kapoor, October 17, 2007

    great list buddy . I have tried only a few .

  • Karthik, October 18, 2007

    My my, its busy out here!
    Just popped out of my reader to say – great post mate!

    Guess I’m a bit late ;)

  • Ronald, October 18, 2007

    The list is looking good, I’m still trying some of the links……good post.

  • Victoria, October 18, 2007

    Great list! Also check out Webmetrics for website performance services:


    They monitor uptime and measure performance for websites, transactions, streaming media and web services/APIs.

  • John Kain, October 18, 2007

    I have had experience with chatstat it doesn’t work as good as some of the others. But nice list of tools, I need to use some of them.

  • Tay - Make Money Blogging, October 18, 2007

    I gave you a Digg (almost 900 – impressive!) and a stumble for this one. These are some incredibly helpful resources and I once again applaud you for your great work. Steven, you are one of the best bloggers I know, hand down! :)

  • Erlend Simonsen, October 19, 2007

    If you have a visualization category next time, have a look at glTail. Movie available at my website.

  • Da-Photographer, October 22, 2007

    Thanks everyone for the suggestions.It will help me a lot.

  • ascetic, October 25, 2007

    Great info, bookmarking it :D

  • Cole Haan, October 27, 2007

    Wow, It will take me few days to check all of these tools. They are quite handy. THANKS!

  • Toronto SEO, October 30, 2007

    Excellent list of tools. You really have done a very helpful list. Thanks.

  • Jokes, November 5, 2007

    That’s the list of my bookmarks! =)

  • Jaime Fitzgerald, November 20, 2007

    Thank you, this is a very good list of resources with which to monitor and measure performance of our site. My teammates and I recently relaunched our site, so measurement has become top of mind. Thanks again!

  • Hoboweb, December 3, 2007

    A fantastic effort.

  • Leandro, January 7, 2008

    Great list and thanks to other contributors that helps on grow the list

  • Private Label Articles, February 6, 2008

    This is a great list. Some of these I have not tried yet. It’s always great to find a tool or software that makes everything easier, quicker, and more efficient.

  • tercüme bürosu, February 23, 2008

    Your comment contains very useful information about all thank you Tercüme Bürosu

  • Rafi Michael, March 13, 2008

    i did all my best to get links back one way and also seo on the pages but stell my website not where i want is any bady here can help.

  • Toronto Limo, March 13, 2008

    great idea i well tray on my website

  • Zelot, March 25, 2008

    Thanks nice set of tools

  • Nokia Series 60 Softwares, March 26, 2008

    Thank you very much for your valuable list..

  • SightMaxHQ, May 12, 2008

    Hi, could you please include SightMax Live Chat, SightMax.com in your stats listing. SightMax features live chat and monitoring, with keyword reports, site traffic profiling, etc. SightMax is used my many fortune 500 companies, as well as smaller sites looking for a competitive edge on their competition.

  • toronto wedding, May 22, 2008

    Great post! thanks for sharing!

  • zuborg, June 3, 2008

    Very good list, thanks!

    Take a look at http://site-perf.com/ – another site performance measurement tool, just like pingdom.com but much more realistic.

  • free, June 28, 2008


  • izmir evden eve, July 18, 2008

    thnak you……….

  • izmir evden eve, July 19, 2008

    thank you……..

  • SEO Consultant UK, July 23, 2008

    I would second your listing of WebCEO as I started out with it. Heck, it even has built in tuition and videos on SEO and competitor analysis…

    The cost… zero.

    How about another list for plug-ins like SEOQuake etc?

    Very comprehensive list and well thought out.

  • Burak Önal, July 25, 2008

    Excellent compilation of links Steven. Great work as always.

  • konya evden eve, July 25, 2008

    thank you…

  • cam balkon, July 28, 2008

    thank you…

  • bursa reklam, July 31, 2008

    thank you.

  • izmir evden eve, August 4, 2008

    thanks you

  • ilaçlama, August 9, 2008

    Thank you for sharing…

  • ilaçlama, August 9, 2008

    Thank you for sharing…

  • Danh ba web 2.0, September 27, 2008

    Nice list for me ! Thanks for share

  • Gazikent, November 11, 2008

    The list is looking good, I’m still trying some of the links

  • Yellow SEO, December 11, 2008

    Excellent Very Complete list, Just about everything you would need to monitor your site is covered in this.

  • Robert, December 18, 2008

    Complete list. Thanks man, really great job.
    I really need it. Will be come again later.

  • Watchman, January 18, 2009

    Under Website Performance, you should list Webserviceguard.
    Very reliable service!

  • w3-host Admin, January 19, 2009

    Great tools! I would like to add http://www.copyscape.com/
    This site enable you check if your content is unique and original, or if someone else has copied your website content – helps stop plagiarism.

  • If you tried and liked the SEO Workers Analysis Tool, we have just published a nice Firefox Extension which you can analyze a web page with just a single click https://addons.mozilla.org/en-US/firefox/addon/10455

  • joe, May 18, 2009

    Pls add this under website performance.

    http://www.mywebkpi.com personally have been using this site for a long time and it works nicely giving me online alive/dead status plus if alive provides me KPI reading.

    You can try out the live demo here


  • 4design, May 26, 2009

    It has long been looking for a detailed list of SEO-services. However, I failed to find a working online service for determining the Pagerank of all internal pages on my site … : (

  • Hendrik-Jan Kornelis, July 28, 2009

    Great list of solutions

  • geetha, July 31, 2009

    Great list. I would also suggest http://100pulse.com the best kind of it I use to monitor my sites.

  • Sergey, August 11, 2009

    Free uptime monitor (every 5 min) and free sms alerts – http://monitor.mazecore.com
    Also free keywords position and website rank monitor

  • Lady, September 14, 2009

    Hi! You should also consider http://www.estimix.com They provide a nice summary of the website performance. I trust that you’ll find this very useful cause it seems to use the Alexa traffic information quite well and provides much better traffic information.

  • Big Fat Pat, September 16, 2009

    http://spydermate.com would fit in well on this list under the page analysis category.

  • John, October 9, 2009

    I’m using this service to monitor my website’s rank – http://monitor.mazecore.com . They provide position and uptime monitoring with alerts, but rank monitoring on free account is enough for me. I recommend this service with free tariff

  • Alex, October 12, 2009

    Nice post! but you fogot to add free website monitoring – http://monitor.mazecore.com

  • Altax, October 15, 2009

    Thanks for the valuable and informative post.

  • Cara Dixon, October 20, 2009

    Thanks for this list – some really useful website monitoring tools here! These will definitely come in use in the future!

  • Toronto Weddings, October 22, 2009

    Very good list of tools, thank you for sharing this with us.

  • Chotrul, December 12, 2009

    The reputation and buzz monitoring tools were a really useful addition to my arsenal .. many thanks …

  • Harrison, March 1, 2010

    I would like to suggest you my favorite tools – http://www.Surcentro.com is a web site statistics and web analytics service.
    Here you can find the amount of visitors, pagerank, indexed pages, view Alexa and Compete graphs and other additional information about every single page on

    the web.

  • Download Photoshop, March 3, 2010

    Thank you for the section on the analysis of SEO, from the collection of statistics for the site the best tools I think Google Analytics, as well, of course measure of subscribers using FeedBurner. Excellent article!

  • Magento Developer, July 23, 2010

    Wow really very cool list as i am very much new to seo and i really like to use all things… to track and update my website as per this.

  • Rebecca, July 28, 2010

    THIS IS SO HELPFUL FOR MY SCHOOL PROJECT! I am in a Professional and Technical Writing class, having to create a recommendation report for a potential non-profit website. I have NO idea how to build a website, and am clueless to make helpful suggestions to these people, but some of this will be really helpful, thank you!

    This is seriously a life-saver.

  • website value, July 29, 2010

    Great list and an even better number.

    Could you add http://www.websitevaluebot.com to the list of website performance, thanks.

  • Magento designer, September 7, 2010

    Nice collection. I was using Google alerts while managing on of our magento stores. Very useful thing I must admit.

  • Reach Tips, October 30, 2010

    First off I enjoyed the fact that you selected 69 tools you made me laugh. Second off, these are very legit tools, so I will be using them.

  • 7m, November 2, 2010

    Wow really very cool list as i am very much new to seo and i really like to use all things… to track and update my website as per this.

  • John - How To Build A Dog House, February 27, 2011

    Thanks for the useful list of web tracking tools.
    I’ve heard a few mixed views on using Google Analytics though I must say. A lot of folk have told me that by using it on your site you are showing Google all sorts of other data that they usually wouldn’t be able to access. I guess an example of this could be bounce rate which as far as I know will effect your SEO if it is really bad over a long period of time?
    For now I have removed Analytics from my site but I’d like to hear if anyone else has has any thoughts on this?
    Thanks again for the post though.

  • yaşam koçluğu, May 26, 2011

    Thanks just in time, before I started to make my own list.


  • Karol, January 9, 2012

    There is also a new tool called Colibri – http://ColibriTool.com which not only tracks your website’s position on Google but can find your website’s competition as well.

  • tsutheesh @ yahoo.com, January 13, 2012

    for paid ones you can look at Compuware Gomez and dynatrace solutions for

    1. response time and Availability monitoring from end users point of view. could be realtime or syntetic
    2. Last mile or edge of the internet monitoring. As good as actual user results
    3. dynatrace to trace a transaction to the code level from the browser till the code level.

    for more info you can call me at +91 9980 210 147 or email tsutheesh at yahoo.com

  • shaikh, February 23, 2012

    Very useful tools. I really appreciate your blog.

  • Clare Barnes, July 25, 2012

    Great list of tools – would add another of my favourite apps, statuscake.com – http://www.statuscake.com – a free website monitoring tool. Allows you to add unlimited sites to monitor, sites checked for performance and uptime every 5 mins (compared with 30-60 mins for many of the free services out there!)

  • Kumar, August 21, 2012

    That’s a huge list. When it comes to website and visitor tracking and analyzing I always prefer Google analytics, not just because its free, but also for the reason that its effective and has lot more options than other tools.

  • George Anderson, May 19, 2013

    What a great set of different tools. All in the one place!


  • Susie, June 7, 2013

    Agree George, a fantastic list of tools. I’d like to add http://www.monitorhub.com as a cloud based web monitoring service. Its really simple to set up for any non-technical peeps.

  • Adrien, June 12, 2013

    Thanks George, this is a very useful article.
    I would like also to recommend  http://www.controlncloud.com a pretty amazing service, as it is free, unlimited and really comprehensive. Also very easy to use.
    It’s a must if you wish to get an enterprise-class web performance reporting.