StumbleUpon vs. Digg
Since I started consistently posting on this blog in July the top two sources of traffic have been StumbleUpon and Digg. Much is written about each of these popular social media websites, so I thought it would be interesting to compare the traffic that each has sent.
From July 1st to November 24th, 2007:
- StumbleUpon sent a total of 90,485 visitors.
- Digg sent a total of 61,274 visitors.
The four posts that have made it to the front page of Digg have also been 4 of the top 6 posts in terms of StumbleUpon traffic. This isn’t very surprising to me, as large waves of traffic from one site will logically result in votes at the other site from a certain number of visitors.
The post with the highest number of visitors, 77 Resources to Simplify Your Life as a Web Designer has:
- 115,571 total page views.
- 40,383 total visitors from StumbleUpon
- 29,980 total visitors from Digg.
Aside from that post, the other 3 that have hit the front page of Digg have all received more visitors from Digg than from StumbleUpon. Additionally, a few posts that were not dugg had some decent success with StumbleUpon. How to Set Up a Domino Effect of Traffic has received 2,891 visitors from StumbleUpon and 31 Sources of Quality, Free Icons has received 4,494 visitors from StumbleUpon.
Here is a graph of traffic sent from StumbleUpon. As you can see, it is fairly consistent with the exception of 1 large spike.
Now, compare that graph with the one below which represents traffic from Digg. On most days traffic is nonexistent, with a few large spikes.
Anyone who is active with social media marketing will not be surprised with the results that show StumbleUpon sending more consistent traffic than Digg, although some may be surprised that StumbleUpon has sent more than Digg overall.
I don’t think this information shows that one site is better than the other, but they both can be used differently. Most website owners and bloggers would prefer the consistent traffic from StumbleUpon over the large waves of traffic from Digg. What are your thoughts on these sources of traffic and what experiences have you had with these sites?
Published November 25th, 2007 by Steven Snell