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How to Set Up a Domino Effect of Traffic

September 16th, 2007

dominoesDo you think your blog doesn’t have enough traffic to become popular with major social media sites like Digg, StumbleUpon and del.icio.us? I don’t normally have a huge amount of traffic either, but I’ll show you how I was able to get over 34,000 unique visitors in two days without submitting the page to any of the sites mentioned above. And best of all, I think it is a strategy that many of you can duplicate.

With dominoes, before the fun begins you have to strategically set up the pieces. You set them up to flow from one to the next, and to multiply from one into two. As the dominoes spread, those small multiplications add up and suddenly you’ve got a whole mess of them knocked over.

With website traffic, if you’re lucky, the domino effect can happen on its own. But to have the best chance of success you’ll need to strategically put the pieces in place and push the first one to get things started.

With the right strategy even small blogs can maximize social media marketing and create more traffic than ever before. After somewhat accidentally coming across this concept, I’ve attempted the strategy three times, and twice it has resulted in new traffic highs.

How Does it Work?

Social media marketing is used by most bloggers, because if successful it can bring thousands of visitors, new links, and new subscribers in a very short period of time. Contrary to the opinion of some bloggers, having success with major social media sites does not require you to already have a popular, highly-trafficked blog (although that certainly doesn’t hurt).

Many social media sites share users. For example, a del.icio.us user may come across a blog post and submit it to StumbleUpon. Likewise, another user may come across that blog post on StumbleUpon and submit it to Digg. This is one of the keys to the domino effect.

Some social media sites, like StumbleUpon, are easier to have success with, and others are more likely to require a large list of “friends”, like Digg. With StumbleUpon, one person submitting your blog post can lead to thousands of visitors. With Digg, the post is very unlikely to generate much traffic unless it is submitted by a user with a lot of friends (or more accurately, a user who has been be-friended by a lot of other users).

The Importance of 2nd - Tier Social Media Sites

If you’ve done much reading on social media marketing, these statements are probably not new to you. But what many people overlook is the power of 2nd - tier social media sites. There are a number of smaller social media sites that send a significant number of visitors and are easier to have success with than the major sites. Many of these sites focus on specific niches, which can bring even higher quality traffic than say Digg or StumbleUpon.

These 2nd-Tier social media sites are essential to the strategy that I have used to produce the domino effect of traffic. As mentioned earlier, many of these sites share users, and 2nd - tier sites are no exception.

In order to set off the domino effect, I’ve been able to have blog posts become popular with 2nd - tier sites and then have the traffic that is generated from that popularity carry over and result in popularity with major social media sites.

To best explain this, I’ll lay out the strategy that I used (and how it played out) with last week’s post, 77 Resources to Simplify Your Life as a Web Designer. Back in July I started using a 2nd - tier social media site, Dzone, which is a niche site for web designers and software developers. If your post gets to the front page of Dzone it can send about 300 - 600 visitors in a day. (Note: Dzone very strictly enforces that content be on topic. Anything off topic will get nowhere and will probably be deleted. Trust me, I found this out on my own.)

In July I had two posts that became popular on Dzone (83 Webmaster Resources and Find the Perfect Colors for your Website) that also immediately began to rack up a lot of bookmarks, and wound up on the front page of del.icio.us. It didn’t take a genius to realize that a large percentage of Dzone users are also del.icio.us users.

While Dzone sends a few hundred visitors in a day, del.icio.us sends a few thousand visitors in the same amount of time. The del.icio.us numbers are obviously higher, but for me the traffic from Dzone was essential and it actually provided a springboard to the traffic from del.icio.us. Without the popularity on Dzone, the popularity on del.icio.us would have never occurred.

After I realized the connection between the users of the two sites I started to think of how I could maximize this traffic. To start with, I needed to have a post become popular on Dzone. After using Dzone for a little while I’ve realized certain types of blog posts that are likely to have success. So creating the right kind of content is obviously important.

Setting Up the Domino Effect

In order to benefit from the connection between Dzone and del.icio.us I decided that I needed to optimize my blog posts for del.icio.us users. I did this by adding a large link at the bottom of each post that says “bookmark this on del.icio.us”, and it also shows the number of people who have bookmarked the page (you can see how to use this tool in my post 10 Tips for Making Your Blog Posts More del.icio.us). My experience is that this tool is very effective. As Dzone sends a few hundred visitors in a short period of time those visitors will be seeing increasing numbers in terms of how many people are bookmarking with del.icio.us. As the number grows, it of course looks more tempting for them to bookmark it as well.

About a month ago I also discovered another site that seemed to have a similar audience to Dzone. CSS Globe (web design related) is a little bit different from most social media sites. There is no voting up or down, but members are able to share their links with subscribers. Adding your link will easily bring 100 - 200 visitors in a day. The audience of CSS Globe also seems to include a high percentage of del.icio.us users.

Now that I feel like it is very possible to get a few hundred visitors from Dzone and 100 - 200 visitors from CSS Globe, I wanted to make sure that the content of the blog post was attractive to those users who also keep their bookmarks with del.icio.us. If you spend time on del.icio.us you’ll notice that lists are very popular and draw more bookmarks than the average article. Using numbers in titles also tends to help.

With that in mind, I created a list post that I felt was unique and would appeal to the audience of CSS Globe, Dzone and del.icio.us. This part of the plan worked extremely well as 77 Resources to Simplify Your Life as a Web Designer was published late Monday September, 10 and I immediately submitted it to Dzone and CSS Globe (it’s important to get the traffic all at the same time because sites like Digg and del.icio.us factor in how quickly people and digging or bookmarking the page).

It reached the front page of Dzone on Tuesday September, 11. That day Dzone sent 577 visitors to the page and CSS Globe sent 280 visitors. Many of these visitors bookmarked the page with del.icio.us, as I had hoped, and it quickly appeared on the front page of del.icio.us.

A decent percentage of visitors who come to the page through all of the sites listed above are also StumbleUpon users, so part of my strategy is to also include a reminder on blog posts for readers to Stumble the page. This is easily done with a button at the end of the post. I’ve chosen to only include links for users to del.icio.us and StumbleUpon because I feel that providing too many links, buttons, and widgets causes all of them to loose effectiveness. Del.icio.us and StumbleUpon are the best fit for my audience and I don’t want other buttons to take away from these two.

I knew that if I was able to create a rush of traffic from Dzone, CSS Globe and del.icio.us, someone was bound to submit the page to StumbleUpon and the domino effect would spread again. This also happened like I had hoped, and StumbleUpon sent 9,228 visitors to the page that day.

The final piece of the strategy involved Digg. I use Digg a little bit, but I’m far from a “power user”, so I chose the highly complex strategy to do nothing and hope that someone with a better profile and more friends would submit the post to Digg. If I submitted the post myself there is no way it would have gone anywhere, but fortunately for me someone else with a lot of friends submitted it (thanks Lyndoman, if you’re reading). Digg sent 13,997 visitors that day.

The last part of the domino effect involves what happens after popularity on these sites. Yahoo Site Explorer is currently showing 2,656 links to this page (Technorati is showing 82 links). Some of the links have also brought significant traffic, and many of the sites are not even in English (which I think is an advantage of a list post rather than a long article, although this traffic is probably not the most targeted). PresseCitron has sent 1,346 visitors to date. Infected-FX has sent 1,331. PopURLs has sent 1,243. Many others have sent smaller amounts.

The Results

In total, the post has had 69,000 pageviews in about 5 days, 25,000 visitors from Digg, 19,000 from StumbleUpon, 4,000 from Del.icio.us, 990 from Dzone, and 436 from CSS Globe.

Conclusion:

  • My blog doesn’t normally draw enough traffic to have success with major social media sites, and I don’t have enough friends on Digg.
  • Instead of going directly to these sources in hope of thousands of visitors I used smaller, targeted social media sites to quickly send a few hundred visitors.
  • I choose those sites strategically and optimized my blog post to have success with del.icio.us and StumbleUpon.
  • I got lucky with Digg.
  • Lots of other links came as a result of the exposure to this post, and those links together sent a substantial amount of traffic.

I’ve tried this strategy 3 times now in the past 4 or 5 weeks. The first time was with 31 Sources of Quality, Free Icons which became popular with Dzone and del.icio.us and also got a few thousand visitors from StumbleUpon (no love from Digg). That day was an all-time traffic high for me at the time. I tried the strategy again with 89 Community Sites for Webmasters with very little success. And then the third time was last week, which resulted in a new traffic high.

How Does this Affect You?

While Dzone and CSS Globe are not applicable to bloggers in other niches, there are likely some other sites that can accomplish the same thing. All you need to do is find sites in your niche that can send a quick rush of visitors, and try to direct them to submit your page to another, larger social media site. Have a strategy targeting specific sites and you’re more likely to have success.

153 Responses to “How to Set Up a Domino Effect of Traffic”

  1. Jeremy Says:

    Very interesting point. Many people overlook the importance of the smaller sites and want to hit a home run with Digg or SU.

  2. pelf Says:

    This is indeed an educational post :) And I am glad that it has worked so wonderfully with you.

  3. Vandelay Design Says:

    Jeremy,
    Thanks for reading. Yes, I think we all hear so much about Digg and StumbleUpon that it’s easy to overlook a few hundred easy visitors from smaller sites.

    Pelf,
    Thank you. I hope the information helps you.

  4. Felix Ker Says:

    In fact, I’ve tried digg, and never got “Popular” before. Ha!

    Time to try smaller sites!

  5. Tay Says:

    Steven,

    I’ve never tried the smaller sites for myself before. Thanks for sharing your awesome tips, and congratulations on all that traffic! :)

  6. Tia Martyn Says:

    Hi there,
    I am search engine marketer and I have tried to use DIGG as traffic enhancement tool but all in vain. There r not many takers for CAD and CAM in DIGG. mine is a CAD conversion company named http://www.designpresentation.com.Any help on it wud be gr8

    Regards

  7. DaveRH Says:

    Awesome post man!

    Definitely going to be trying this method out!

  8. david Says:

    How hard was it to find tier 2 bookmarking sites?

  9. Vandelay Design Says:

    Felix,
    I had never gotten popular with Digg either before last week.

    Tia,
    Like any other site, Digg has it’s own audience and certain content is more popular than others. I don’t know what you’ve tried on Digg before, but I think you would probably have to get creative. Maybe try a page that has photos of really unusual or amazing architecture. These types of things have succeeded on Digg in the past. Look at topics that are related to yours (but maybe not directly CAD or CAM) that might appeal to larger audiences. It’s also important that it be submitted by someone who has been be-friended by many other users.,

    David,
    For me it wasn’t hard to find the sites. Technical niche sites, like web design, are more common than any other. People in certain industries will have a harder time finding niche sites that actually send traffic. There are a ton of smaller social media sites that are general, like furl as opposed to delicious.

    Tay and Dave,
    Thanks for the positive feedback. I hope you’re able to get something out of it.

  10. Adam Says:

    That’s very cool. I shall have to try out this kind of strategy.

  11. Vandelay Design Says:

    Adam,
    Thanks for reading. Good luck!

  12. vincent Says:

    I would like to know what happen if your targeted users do not uses social bookmarking at all? Let us take the example of a blog specific to a country where the inhabitants do not even know the utility of social bookmarks?

  13. Israel Jobs Says:

    Good article and so true. I discovered this myself and completely by accident I’ll admit. I also use Dzone, which I really like and watched develop, and Recruiting.com, a 2nd-tier Digg-clone for the recruitment industry. In fact, I suggest that if you did a good writeup of 2nd-tier sites, that too would be popular.

    Jacob

  14.   Links Roundup - September 18th 2007 Says:

    […] How to Set Up a Domino Effect of Traffic - Steven Snell writes a very good post showing you how he got a massive 34,000 visitors in 2 days. […]

  15. Michael from Pro Blog Design Says:

    Great post Steven. I use the 3 main social media sites regularly, but I’ve really tried any sort of marketing with them.

    I love your idea here. I did notice that you submitted the guest post you wrote on PBD to CSS Globe at the time. I can see why now, and might even try out a similar strategy.

    Great post. :) (And ironically, I’ve del.icio.us’ed it. ;) )

  16.   The big social media marketing myth by Adam Taylor - Conversion Matters Says:

    […] Try out some of the ’second tier’ social networks. They’re often underrated and easier to achieve success on. I also read an interesting post lately about the domino effect of small social media news sites. Essentially what he’s taking about is submitting an article to some of the much smaller social media sites like dzone (a [web] developer’s news site). And then optimising the articles to be easily book marked with social bookmarking services like del.icio.us and submitted to some of the medium sized social news sites like stumbleupon. And then if you’re really lucky it can domino all the way to the digg front page! […]

  17. Vandelay Design Says:

    Vincent,
    Obviously that makes things really difficult. My suggestion would be to pick one social site to target and introduce your readers to it. Show them how it works and how they can bookmark your pages for when they need them later. Also show them how to sign up for an account. Then, include links or buttons on your pages that will make it easy for them to use.

    Israel Jobs,
    Thanks for your feedback. The recruitment site is a great example. It’s not one I’m familiar with since I’m not in the industry, but the traffic it sends is probably targeted very well. Tropical SEO has a pretty good list of 20 - 30 2nd tier sites that send real traffic.

    Michael,
    Thanks for your comments. Yes, I did submit that article to CSS Globe. I submit ones that I feel fit well with their audience, which may be 1 or 2 a week. I figured you would see them in your referral stats if you weren’t already aware of CSS Globe.

  18. Traffic, Who Needs More Traffic? - My Online World Says:

    […] Wow, I just read Stephen of VandelayDesign.com’s post How to Set Up a Domino Effect of Traffic were Stephen shares his method of generating a huge amount of traffic using a combination of Social Media sites. […]

  19. mike b. Says:

    Sharp ideas….many marketers forget that there is life outside the major social media sites. Great example of using all resources available to you!

  20. Online Money Says:

    I agree with u 100%.

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  25. Vandelay Design Says:

    Mike,
    Thanks for commenting. Yes, I think most people do overlook the smaller sources, which makes it less competition for the rest of us (but a little less traffic too).

  26. mike b - geeks Says:

    I smell a great post!!

    50 of the best ‘unknown’ 2nd - Tier Social Media Sites!!

    You write it, I’ll Sphinn it. ;)
    -mb

  27. Vandelay Design Says:

    Yeah, it would be a great post. Tropical SEO has the best one like that so far.

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  32. Average Joe Blogger Says:

    Excellent idea and strategy. Stumbled.

  33. Brian Says:

    Great post - it’s always nice to hear a success story! :)
    I gave you a stumble as well - let’s see if we can keep that momentum going. ;)

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    […] How to Set Up a Domino Effect of Traffic Do you think your blog doesn’t have enough traffic to become popular with major social media sites like Digg, StumbleUpon and del.icio.us? I don’t normally have a huge amount of traffic either, but I’ll show you how I was able to get over 34,000 unique visitors in two days without submitting the page to any of the sites mentioned above. And best of all, I think it is a strategy that many of you can duplicate. […]

  37. Madhur Kapoor Says:

    Nice article , never knew about these smaller sites .

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  42. vincent Says:

    Thanks for the Tips Vandelay

  43. Daily Blog Tips Group Writing Project Says:

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  45. Symbian Says:

    Great post! Thank you for all tips. I will try to make the wave on social sites.

  46. Dean @ Technical Itch Says:

    Great in-depth article. Thanks for sharing this information. I’ve never thought about tapping into some of the smaller niche bookmarking sites before. Something to explore further. I stumbled your post too ;-)

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  49. Karthik Says:

    Congratulations on winning the project at Daily Blog Tips!
    I’m glad atleast one of my votes was important ;)
    Hope you put the money to good use :)

  50. Vandelay Design Says:

    Karthik,
    Thanks for the vote! I’m sure the money will get put to good use.

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  53. health Says:

    where can i find a list of those smaller niche social bookmark sites, health niche orientated to be more precise

  54. health Says:

    forgot to say…GREAT POST!

  55. Vandelay Design Says:

    health,
    the best list that I know of is at tropicalseo.com, although I’m thinking of putting together my own list since several people have asked.

  56. health Says:

    yes i know about that list but i hoped there are more than 1 health social sites :) thanx

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  58. Jonathan Kok Says:

    I must say I was sort of biased and was a little busy when i reviewed the posts but I never did read your posts out of the so many other posts that were posted on the DailyBlogTips site.

    I’m so happy you won and that I had a chance to see this great post.

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  60. Vandelay Design Says:

    Jonathan,
    Thanks for taking the time to visit. I certainly wasn’t able to read all of them either. I think a big part of it was creating a title that would make people want to click.

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  62. Geoff Lord Says:

    Hi there

    thanks for the information. that will help anyone, and with a bit of sense and reserch I ma sure that we can all benefit from the information.

    thanks

    geoff Lord
    http://www.geoff-lord.com

  63. Vandelay Design Says:

    Geoff,
    Thanks for visiting. I hope you can use this info.

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  71. Web Promotion Says:

    Great site keep up the good work

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  77. Vladimir Says:

    Very useful article, going to try some of the methods!

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  79. Free webmaster ebooks Says:

    this is a real great research and experimentation. What you have suggested is just huge to achieve in 48 hours. At the same i would correct my mistakes in social media using this post. I used to submit my post to stumble and digg and never to delicious.

  80. High Technology Age Says:

    I guess for something’s that you like (content, etc)
    makes a huge difference, I’m glad you seems to enjoy it. :)

  81. Paul Says:

    Great article. Thanks for sharing so many useful ideas.

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  83. Dating Says:

    Thanks for sharing your solution of getting traffic. Indeed the domino strategy seems very possible. As that saying, crazy enough to work :)
    Good article

  84. Matt Ellsworth Says:

    great overview - and I think you are spot on about the importance of the other sites to help push you up in the toher ones.

  85. Greg Says:

    I will try this and let you know if it works.
    -Greg
    http://i-ebooks.blogspot.com/

  86. ian Says:

    nice tips to share

  87. rush Says:

    nice share

  88. Keith Says:

    Nice article - many thanks.

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  90. Herrmann Says:

    good and relevant thougths - very helpfull

  91. Peter Says:

    very useful ideas - keep on tracking

  92. Günther Says:

    Are these ideas also relevant for europe blogs ? Or do you have a more improved idea to successful traffic improvement for europe blogs ? Especially german written blogs ?

  93. craig Says:

    to build a kick ass website and to have traffic flooding to your website i recommend using http://www.registereddot.com to all your web publishing needs.

  94. Hans Says:

    We will try this - very helpful ideas.

  95. Sarex Says:

    Great post! Thank you for all tips. I will try to make the wave on social sites.

  96. Nitos Says:

    hey thanks a lot!
    I have a spanish blog.. and I have to find the right niche..
    its very complicated to find a spanish niche.. there are major spanish social media sites.. but they work like digg..
    although thanks!

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  98. Teasas Tips Says:

    Great advice. I have had success with StumbleUpon and Mixx and a smaller site Mahalo. Thanks for the info.

  99. Mr. Javo Says:

    Excellent information, I will get some tips. Certainly, StumbleUpon is a great social media network :).

  100. Beton Says:

    Big list. Bookmarked!

  101. Andy MacDonald Says:

    What a fantastic post. Some great ideas you have mentioned there, all of which im about to try with one of my new blog posts, so thanks very much. Keep up the good work. You will have a loyal reader for life in me!!

    Andy

  102. nitos Says:

    and me too!!, believe me your blog its awesome!

  103. Doc Says:

    We will try this - very helpful ideas, thanks

  104. 10 Myths of Social Media Marketing | Traffikd Says:

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  105. The Complete Online Marketer | 100+ Link-Building Strategies Says:

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  106. music Says:

    Public acceptance, both in its features and pricing, in short people need the product.

  107. notfidel Says:

    “34,000 unique visitors in two days” - hmmmm. Really good work!

  108. Penelope Says:

    Awesome, great job. I’ll try to do it, thx ;)

  109. Red Says:

    I’ll try to do it too

  110. autologon Says:

    “I no believe”

  111. Buy a Robot Says:

    Interesting! I’ll try to realize.
    Thank you!

  112. » 100 новых способов получения внешних ссылок Блог о продвижении сайтов и веб-дизайне Says:

    […] таких крупных сайтов, как Digg и Del.icio.us. Кстати, на сайте vandelaydesign.com опубликовано подробное руководство о том, как это лучше […]

  113. Donna Says:

    Interesting post, a lot of usefull things.

    Thanks a lot!

  114. ariston Says:

    I will try this in Russia - i think it could bevery helpful, thanks

  115. jont_hu Says:

    I agree with u 1000000% :)

  116. Книги о деньгах Says:

    Very interesting. Gathered a lot of new. Thank you!

  117. скачать книги бесплатно Says:

    interesting post

  118. NETO Says:

    How to Set Up a Domino Effect of Traffic rulezz!!

    Thanks

  119. Bruce Says:

    Very interesting.Thank you!

  120. VirginityLoss Says:

    Very useful. bookmarked

  121. Buy prescription meds Says:

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  122. Live Support Says:

    Just another interesting idea. :-) Thanks

  123. jeka Says:

    Very Good site Thanks

  124. Bezon Says:

    Wow! It’s really interesting and very useful. Let’s try it :)

  125. Tours Says:

    this is a real great research and good job. useful, informative.. good.

  126. Начинающий оптимизатор Says:

    Да, помогают такие статьи, я вот только начинаю, и с удольствием читаю ваш блог

  127. Dmitri Says:

    Thanks for thise good article.

  128. PromPol Says:

    Omg! Tnx ))) I will try this method ))))

  129. enfopedia Says:

    Great article, I will defiantly try this strategy.

  130. nitos Says:

    tried it.. didnt work!.. :(

  131. Geoff Says:

    very excited about your success.

    I would very much like to have a go myself however I am unable to lacate where to make my post. Could you please help?

    Thanks in advance
    Geoff

  132. English beefeaters Says:

    thanks for the information. that will help anyone, and with a bit of sense and reserch I ma sure that we can all benefit from the information

  133. funkyman Says:

    very usefull
    in bookmarks!

  134. Eugene Says:

    Hmmm… Smaler sites? I’ll try, thank you :)

  135. Jak Says:

    Very interestingly, it is necessary to try

  136. moserw Says:

    Interesting finding and a great concept. Cannot wait to try it out for myself. Thanks for sharing.

    moserw
    http://www.nela.in

  137. How to Target the Right Social Media Sites Says:

    […] Another effective approach is to use smaller, niche sites to send a smaller rush of traffic and try to convert that traffic into Diggs, Stumbles or Delicious bookmarks. Making the front page of a niche site is typically easier than hitting the front page of the major sites. Maybe you can take a small step towards a popular submission at a niche site that will allow you to take a bigger step towards success at a major social media site. Several months ago I wrote a more detailed explanation of this approach, How to Set Up a Domino Effect of Traffic. […]

  138. VideoChatSoftware Says:

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  139. sheds Says:

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  140. SEO Bloggers - SEO and Internet Marketing News » 100+ Untapped Link Building Strategies Says:

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  141. Cliff Posey Says:

    I got a lot from this information but I am the only one working on my site so it would be beneficial to know the which step should be done first.

  142. SpotOn SEO Says:

    Very informative article! Great job!!!

  143. marsooo Says:

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  144. EFFECTIVE PENIS ENLARGEMENT Says:

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  145. Welcome Car Sales Professionals! : Car Sales Forum Says:

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  146. Mps Says:

    I will try to make the wave on social sites.

  147. Dmitry Says:

    I have a software product for designers and will try this strategy for it. Thank you.

  148. Phoneman Says:

    Thanks:) It’s article is good and interesting for me.

  149. How to Target the Right Social Media Sites | Web 3.0 Technology.com Says:

    […] Are the users connected to other social media sites? Almost all social media users are active at more than just one social media site. If you can identify the relationships between various social media sites you may be able to use this to your advantage. For example, many popular submissions at Digg wind up on the front page of Delicious after a bunch of Digg users have bookmarked the page. Maybe you would like to target Delicious, but only a small percentage of your readers use Delicious. If it’s easier for you to get to the Digg front page, you may be able to create something worth bookmarking and transfer that Digg traffic into a spot on the Delicious front page. Another effective approach is to use smaller, niche sites to send a smaller rush of traffic and try to convert that traffic into Diggs, Stumbles or Delicious bookmarks. Making the front page of a niche site is typically easier than hitting the front page of the major sites. Maybe you can take a small step towards a popular submission at a niche site that will allow you to take a bigger step towards success at a major social media site. Several months ago I wrote a more detailed explanation of this approach, How to Set Up a Domino Effect of Traffic. […]

  150. How To Use Social Media And Social Networking To Popularize Your Blog And To Increase Traffic To Your Blog! A Comprehensive Guide To Increasing Traffic With Social Networking And Social Media Marketing! | Rajiv's Blog! Says:

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  151. Best StumbleUpon Links For April | Koka Sexton Says:

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  152. Honey Says:

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