A Digg Clone That Might Actually Make ItPublished in Social Media
Every day new social media websites are launched. Unfortunately, most of them never gain enough users to thrive or even compete. The vast majority of social media users stick with the major contenders like Digg, StumbleUpon and Reddit. Some newer sites are able to succeed by targeting a specific niche, like the 5 web design-related social networks that I wrote about a few weeks ago.
Within the last few months Mixx, a general news-related social network was launched. Mixx functions very much like Digg, as well as the hundreds or maybe thousands of unsuccessful Digg clones. Unlike 99% of the other Digg clones, I think Mixx has a real chance for success.
To start with, Mixx has a very attractive and modern appearance. It has the look that you would expect from web 2.0, without looking like some of the lower-budget clones. In my opinion, Mixx features one of the best designs of any social media website.
Much like Digg, Mixx users submit stories to different categories like business, entertainment, technology, sports, etc. Other users then vote on submissions and the most popular stories move to the front page. One feature that will make Mixx very attractive to users is that is also has separate sections for photos and videos.
Mixx also resembles Digg in that its users can choose to follow other users, which seems to function essentially the same as Digg’s friends system. Additionally, you can share a submission with others, similar to the shout feature on Digg.
What Makes Mixx Different Than Digg?
Well, the most obvious answer at this point is the amount of traffic. Mixx isn’t going to crash your server from the traffic you’ll get as a result of being on the front page. However, in a very short amount of time Mixx has already attracted a lot of seasoned social media users, and its Alexa statistics show considerable growth.
Also, Mixx has a much more positive audience than Digg. It always amazes me that even the most popular and highest quality articles can get so many negative and unnecessarily degrading comments on Digg. So far the users of Mixx have proven to be quite a bit more pleasant, something that I know will be welcomed by most users.
Recently, I think Mixx has been benefiting from the initial publicity and attention surrounding its launch. Many users seem to be signing up to try out the newest network and see how they like it. Before long the initial excitement of being new will wear off and Mixx’s success will be determined by the strength of the users that it has attracted. It will be interesting to see if Mixx can carry on the momentum that it has built to this point. Ultimately, it probably comes down to how much traffic Mixx can send.
Personally, I have enjoyed using Mixx during the last week or two. Not only does it feature a better and more unique look than many of its competitors, but it also offers a wide variety for users in terms of the topics covered and the formats (including pictures and video). I’ve found Mixx to be slightly faster loading than Digg as well.
Is Mixx Worth My Time?
Unfortunately, we all have a limited amount of time to spend on social networking. Will Mixx be able to convince users to spend less time on StumbleUpon or Digg? I’m going to try it for a while to decide how much of my time it is worth.
If your primary interest in social media is to promote your own website or blog you’ll probably want to know how much traffic Mixx can send. I submitted two of my own posts and neither of them drew very substantial traffic (Google Analytics shows 5 visitors coming from Mixx). Ironically as I was writing this post I saw what I thought was one of my posts submitted by someone else on the front page. Actually, it was one of my posts, but it had been ripped off by another blog, so I have no idea how much traffic that received.
If you’re interested in trying out a new network and building a profile before a lot of other users get started, sign up for Mixx. My profile is vandelay if you are interested in networking with me.
(No, this was not a paid review, nor was it prompted by anyone else.)