A few weeks ago I wrote about several factors that influence the first impression of visitors to your website. Because first impressions are so powerful, you should always be trying to improve the experience for new visitors in a way that will encourage repeat visits. As a blogger, your visitors will come from all over. They’ll arrive through links from other websites and blogs, search engines, comments on other blogs, social media, etc. The majority of visitors will not arrive at your blog through your front page, but rather through a particular blog post.
It’s easy to sometimes forget about new visitors while you are trying to improve your blog by serving your subscribers, but in order to maximize the growth of your blog, you’ll also need to consider the needs of the first-time visitor.
What Will New Visitors to Your Blog Want to See?
1. What is your blog about?
Many first-time visitors will want to find an About page to find out more about the blog. Your blog should not only include an About page, but it should also be very easy for visitors to find. Using descriptive categories for your posts can also help new visitors to see the focus of your blog.