Vandelay Design

22 Questions to Ask Yourself About Your Website’s Visitors

Published April 25th, 2007 in Design, Marketing

Successful websites are user-focused. In order to develop and maintain a user-focused website you will need to consider and analyze your target market. Ask yourself the 22 questions below to identify your target market and develop a plan to meet their needs with your website.
Demographics
1 – What is their age?
2 – What is their [...]

Stock Photography Resources

Published April 4th, 2007 in Design

The appearance of a website can be greatly enhanced by quality photographs and images. Fortunately, there are a number of resources online that will help you to find quality photos to use on your website, and some are even free.
The following websites provide free stock photography:
Stock.Xchng
FreeImages.co.uk
FreePhotosBank
DreamsTime
YotoPhoto.com is a search engine dedicated to helping users find [...]

LINK: Mozilla To Build Social Networking Into Firefox: Bad News For Flock

Published in Links

The blog at TechCrunch has an article about an upcoming version of Firefox that will include a number of features designed to work with social media websites. Check out the full article at TechCruch.

LINK: SEOmoz Releases Updated Version of Search Engine Ranking Factors

Published April 3rd, 2007 in Links, SEO

SEOmoz, one of the leaders in Search Engine Optimization (SEO), released an updated version of an extremely useful resource today. On their website, seomoz.org, they provide a document that covers the factors involved in search engine rankings. The original version was realeased in 2005 and the updated version is now available. This resource combines the [...]

LINK: Get a More Complete Picture About How Other Sites Link to You

Published in Links, SEO

Google’s webmaster tools now includes more detailed information for website owners about their inbound links. Google is reporting the anchor text of inbound links. For information, see the post on the Google Webmaster’s Blog.

Traits of Successful Blogs

Published April 1st, 2007 in Blogging

If you are an aspiring blogger you can learn a lot by studying blogs that have been successful. Once you have identified what makes them successful, you simply need to apply the same principles to your own blog. To make your research easier, we have listed ten traits of successful blogs.
1. Consistent Posting
In order to [...]

26 Steps to Blogging Success

Published March 24th, 2007 in Blogging

Blogging has proven to be an effective method for businesses to communicate with customers and potential customers online. Blogs offer a great deal of flexibility for the user and increase the visibility and promotional capability of a website. Trends of internet users continue to move towards more interactive websites, including blogs. With thousands of new [...]

8 Steps to Increased Usability

Published March 17th, 2007 in Design

It’s great to have a website that looks good; however, it’s more important to have a website that is accessible and usable for visitors. Fortunately, it is possible to have both by designing with usability in mind. Follow these eight steps to increase the usability of your website.

1 – Design with CSS rather than table-based [...]

10 Keys to Effective Writing for the Web

Published in Design

Writing for an online audience is much different than writing for a traditional print publication like a book, magazine or newspaper. Online readers are obviously reading from a screen, and as a result they will more likely scan the article as opposed to reading it word-for-word. In order to maximize the impact of your articles [...]

Common Web Design Mistakes

Published March 12th, 2007 in Design

1. Horizontal Scrolling – Users on an average-size monitor with average resolution should not have to scroll left and right to read the contents of your pages. Designing with fixed widths that will fit onto smaller monitors or designing with fluid layouts will avoid horizontal scrolling.
2. Invalid Code – In order to have the best [...]

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