If you are planning to start a new website and buy a domain name you will probably need to do some research on any domains that you are considering. This article does not focus on finding the right domain name, but rather the research that should be done once you’ve found a domain that you want to use.
The domain name that you purchase may or may not have a history, and that is what you need to know about. It’s possible that the domain has been penalized by Google or other search engines for the practices of previous owners, which is certainly something that you will want to avoid. A domain with a negative history can carry over when you start hosting your site on that domain.