10 Keys to Effective Writing for the Web

Writing for an online audience is much different than writing for a traditional print publication like a book, magazine or newspaper. Online readers are obviously reading from a screen, and as a result they will more likely scan the article as opposed to reading it word-for-word. In order to maximize the impact of your articles […]

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Common Web Design Mistakes

1. Horizontal Scrolling – Users on an average-size monitor with average resolution should not have to scroll left and right to read the contents of your pages. Designing with fixed widths that will fit onto smaller monitors or designing with fluid layouts will avoid horizontal scrolling. 2. Invalid Code – In order to have the […]

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Offline Methods of Marketing Your Website

Too often businesses only consider online methods of advertising for getting potential customers to their website. Offline advertising can also reach large audiences and bring new visitors to your website. If you don’t already have a domain name, choose one that’s easy to remember. Some offline methods of marketing your website will require the user […]

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Choosing a Website Hosting Company

There are a number of important factors to consider when deciding on a web hosting company. 1 – Price – Web hosting services come in all different prices, including free. While free hosting may sound tempting, it’s not a good idea for any business that takes its website seriously. Using a free hosting service will […]

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Creating Content for Your Website

Most internet users are looking for some type of specific information. The most important factor in the success of a website is the amount and quality of information provided. Having quality content on your website will positively impact your website in several different ways: 1 – Search Engine Rankings Articles and other types of content […]

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Characteristics of a Good Website

What makes a website successful? Keep the following points in mind when creating your website to get the most out of it: Content Quality content on your website can provide users with the information they are looking for. Content also allows you to establish yourself as an expert in your field. When your website visitors […]

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The Importance of Valid Code

Statistics indicate that 80% of website traffic is generated by search engines. Having a high search engine ranking for your most relevant keywords and phrases can bring floods of highly-targeted traffic to your site. Likewise, ranking poorly in search engines will can cost you a lot of traffic. Each search engine has its own algorithm […]

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Seven Things Your Business’s Website Must Have

1 – Your Own Domain Name Some free website hosting services, such as geocities and tripod, will provide you with a free domain name that is an extension of their domain. Any business that hopes to have a professional internet presence should purchase its own domain name. They can be purchased from GoDaddy.com for less […]

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Why Use CSS-Based Design

The goal is to harness the benefits that make the technology powerful from a design standpoint: less code, increased accessibility, and easier maintenance, to name a few. Dan Cederholm from Bulletproof Web Design (page vii) Cascading Style Sheets (CSS) allow for the designer to separate the content from the design. A CSS-based design allows the […]

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What Makes A Website Search Engine Friendly?

Search engines view websites completely differently than humans do. To a search engine this page looks like this: The same appearance of a website can be achieved with a number of different coding methods. Some are more effective for search engine rankings than others. Simply by looking at a website in an internet browser it […]

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