25 Ecommerce Websites for Your Design Inspiration

Ecommerce websites can be one of the more challenging types of websites for designers. There is a lot that needs to be considered (see 9 Characteristics of Well-Designed Ecommerce Websites) and the design decisions can have a significant impact on the effectiveness of the website at converting visitors to customers.

In this post we’ll showcase 25 ecommerce websites that feature an attractive visual design. They should serve as an excellent source of inspiration when working on ecommerce projects of your own.

If you’re looking to build your own e-commerce website, we recommend Shopify.

Red Velvet

Red Velvet

Anna & Boy

Anna & Boy

Custom Bags HQ

Custom Bags HQ

Camp Luxe

Camp Luxe

Make It Bead

Make It Bead

Neve Inspired

Neve Inspired

Tinkering Monkey

Tinkering Monkey

 

Mr. Porter

Mr. Porter

Sassy Duck

Sassy Duck

Gabbard Farms

Gabbard Farms

CXXVI Clothing Co.

CXXVI Clothing Co.

Gossard

Gossard

Mimco

Mimco

Juicy Couture

Juicy Couture

JAG

JAG

SABA

SABA

Crescendo

Crescendo

Christening Cards

Christening Cards

The Hungarian Wine Society

The Hungarian Wine Society

Jethro & Jackson

Jethro & Jackson

Burton

Burton

Graham and Green

Graham and Green

ShoeBeDoo

ShoeBeDoo

The Cassette

The Cassette

Rezet

Rezet

For more design inspiration please see:

Published July 19th, 2011 by

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28 Responses

Comments are now closed on this post.

  • aledesign.it, July 19, 2011

    a nice collection..nice graphics too! Thanks for sharing!

  • Jérémy, July 19, 2011

    Nice collection ! There is too : http://www.missiessy.com

  • Rob Fenech, July 19, 2011

    There are some lovely, lovely looking sites there. Not all of them are overly practical, but most are :)

    I also really like http://cuttingedgeknives.co.uk/ although that really isn’t that usable, and my new favourite (as I was part of the build team :p) is http://www.heretics.co.uk – not just for the site, but for the just AWESOME illustrations on the actual t-shirts themselves :)

  • Eric Lenhard, July 19, 2011

    Very inspiring collection! I like most of them. Especially “The Cassette” and “Tinkering Monkey”.

  • marijn, July 19, 2011

    thanks for the collection, going to check wether i could re-use some parts :P

  • Mark Wong, July 19, 2011

    Great collection. Thanks for sharing :D

  • Guy R Cook, July 19, 2011

    Very nice, thank you. Nice looking graphics for a current task.

  • Inward247, July 19, 2011

    Great examples. Make you want to start a Web Store just for the design effort.

    Thanks for the Post!

  • carlos, July 19, 2011

    These sites ‘look nice’ and do inspire… but I wonder, do they MAKE money? After all, the point is to make money. I see a lot of lists on the web with nice looking sites and often wonder if the sites are making money… I think more often than not, they look nice to their designers and the rest of them, but they aren’t out to make money… just look good… and after X months, the site folds. While one eCommerce site design isn’t right for ever market, I think there are a lot of ‘business elements’ that these sites lack. So I mean, the site needs to be design by not only a design with pleasing eye candy, but with people with business and consumer research background…
    cheers

    • Vandelay Website Design, July 20, 2011

      Carlos,
      There’s no doubt you’re right that making money is more important for an ecommerce site than looking good. Obviously, private companies aren’t going to hand over their financials to bloggers like me, so without having access to income and profit numbers, basing a selection on design is about all we can do. And really this collection is intended to provide inspiration and spark ideas, not necessarily to say “this is exactly what works when creating ecommerce sites.”

  • Dallas website design, July 19, 2011

    Remember the good old days when it was just product in a square box and an ugly checkout button. Finally ecommerce got some style!

  • Scott, July 20, 2011

    Great post-A lot of quality WordPress Themes..Some of these are trend setters in their niche..Love the Rezet site

  • Dreb, July 20, 2011

    Kinda hooked up with the ShoeBedoo design. Very artistic and yet so minimalistic. The logo says all about the site. I’m inspired. Thanks for this generous share.

  • Ryan Leaper, July 20, 2011

    Some really well designed sites here. As you mention there is many factors to consider when designing for an e-commerce website especially in terms of the hierarchy of the page and what you want users to first see. It’s great to see the variety of designs here. Each site represents its brand and products really well. Some of my favourites here are the ShoeBeDo site for its distinctive style and also The Cassette site for its fantastic full screen video background, a really engaging site.

  • Jenn, July 21, 2011

    This is a really great collection! It’s nice to see a wide range of products that use really clean design for their e-commerce, and also interesting to see how some companies are incorporating Paypal. I really like Tinkering Monkey’s swooping product that goes into the cart – very clever. Nice grouping of beautiful websites in general, too.

  • Tristar Web Design, July 21, 2011

    It’s nice to see some unusual ecommerce websites being shown. Its great to see how the different call to actions can be styled. Campluxe has been one of my favourites for a long time. Its set out lovely and the colours are really beautiful and juicy couture is really clean and well planned. I’m not keen on Sassy duck, its a bit big and un-organsied for me.

  • Web Design Malaysia, July 21, 2011

    Great compilation. I wonder how many of these sites are built upon the magento commerce platform? Really fancy Mr Potter’s site! Clean and crisp!

  • Web Design Malaysia, July 21, 2011

    Maybe you guys can give a few comments of the site we have recently built? http://azorias.com

    Thanks

  • Linda, July 22, 2011

    My web design colleagues and I in Cardiff have found that there is a fine line between making something like this easy to use, and overdesigned to the point of unusability. Some of these look great, however.

  • Buzz, July 24, 2011

    I like a lot of the designs of the websites but as far as what they’re for there is a lot going on. I am more into the simplistic design when I’m buying something because in the end I know what the product looks like from one large photo or seeing it somewhere else and just want a quick checkout. A lot of websites need to copy the amazon approach of a simplified design and checkout. Some great looking designs nonetheless though.

  • web design hull, July 28, 2011

    Great collection proving that e-commerce sites no longer have to be boring lists and columns… thanks for sharing

  • Web designing Melbounre, August 1, 2011

    A great collection, Anna & Boy and Jag are absolutely elegant designs, with a lovely color theme and graphics. This is very important, as you get only about 3 seconds to grab the attention of a visitor , so the design has to be impressive in e-commerce sites

  • Justin Carroll, August 1, 2011

    Burton’s stuff always rules.

  • Mohanraaj, October 18, 2011

    got to say wow.. you really got some cool collections….. is there any psd collections for these e-commerce sites??????

  • Jonathan, November 8, 2012

    The other big area we are having to contend with is design that works for a really wide range of screen sizes, from small smartphones to huge widescreen TVs.

    A design that uses a single big image anywhere forces the user to scroll or zoom – not ideal. There are a couple of different ways of dealing with it:

    1) The design resizes (smaller graphics, or graphics proportional to screen size), but this can make critical information in graphics too small to read!

    2) An alternative version for smaller screens.

    Both will have major implications for designs, where you want to keep the seem branding, look and feel, but still work as ecommerce sites.

  • Dan Jones, July 10, 2013

    The Cassette looks really good, I always like big image backgrounds in web design :)

  • Antony Fuller, August 4, 2013

    A nice collection. There have lovely color theme and graphics. This is very important, for all to grab the attention of a visitor , I think the design has to be impressive in e-commerce sites.