35 Excellent Ecommerce User Interface Designs

While user experience is important on all types of websites, it is especially critical for ecommerce websites where visitors will be making purchases. A poor user experience will result in visitors having difficulty finding what they want, frustration during shopping, and many lost sales. In this post we will showcase the design of 35 e-commerce websites for your own UI design inspiration. The sites that are showcased in this post have also been featured at CartFrenzy, our gallery of the best ecommerce web design.

If you’re looking to build your own e-commerce website, we recommend Shopify.

You may also be interested in:

Free People

Free People

Rapha

Rapha

Mouse to Minx

Mouse to Minx

eties

eties

Ralph Lauren

Ralph Lauren

White + Warren

White + Warren

Itself

Itself

REI

REI

Lane Bryant

Lane Bryant

Asos

Asos

Russell & MacKenna

Russell & MacKenna

Jaqk Cellars

Jaqk Cellars

BCBGMAXAZRIA

BCBGMAXAZRIA

Victoria’s Secret

Victoria's Secret

Inkd

Inkd

TOOBYDOO

TOOBYDOO

Pottery Barn Kids

Pottery Barn Kids

Innovative Baby

Innovative Baby

Baby & Child

Baby & Child

Williams-Sonoma

Williams-Sonoma

The Company Store

The Company Store

Abercrombie & Fitch

Abercrombie & Fitch

Nestliving

Nestliving

Apple

Apple

House Industries

House Industries

The Few Gallery

The Few Gallery

Crate & Barrel

Crate & Barrel

Maui Divers Jewelry

Maui Divers Jewelry

Ganobi & Grant

Ganobi & Grant

Wire & Twine

Wire & Twine

Ginger Pup Lane

Ginger Pup Lane

Bridge55

Bridge55

Me & Mommy-to-be

Me & Mommy-to-be

Oakley

Oakley

Ann Taylor

Ann Taylor

For more design inspiration please see:

Published November 16th, 2009 by

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67 Responses

Comments are now closed on this post.

  • Bronson, November 16, 2009

    These guys get it. Whitespace = Good.

    I have to give props to Apple though, they’re in toplists time and again, for good reasons. Apple’s always been a player in the desiogn field and invents / popularises many trends in design.

  • designfollow, November 17, 2009

    great collection , thank you

  • Dino, November 17, 2009

    I really think you should include IconDock on this list. Either way, it’s a nice list for inspiration. Thanks!

  • Ajay, November 17, 2009

    Great Collection! Tnx :)

  • Dzinepress, November 17, 2009

    excellent and inspirational stuff in whole post. thanks

  • aledesign.it, November 17, 2009

    An excellent post. Some works are really nice and useful. Add to bookmart! Thanks!

  • cssguru.de, November 17, 2009

    Nice Post. If you’re interested in what’s going on in germany than you can find some nice e-commerce designs here: http://www.cssguru.de/10-moderne-online-shop-designs-als-inspirationsquelle/

  • Luke Barker, November 17, 2009

    nice list of e commerce designs – the ASOS site is really slick, they have become very big here in the UK, and I love the Itself take on web design – I hadn’t seen that website before. Hope it is OK to plug a couple of online shopping sites we did too, the Scottish inspired fashion website of http://www.inisonline.com which handles the long list of brands and products and images these sites require typically and also a more boutique website and funky look for a design shop in Glasgow – http://www.harlemuk.com .

    Luke

  • Fernando Rossetto, November 17, 2009

    Guys, I don’t understand why all these interfaces are so good!? The most I navigate, I had a confuse navigation experience!

    • Vandelay Website Design, November 17, 2009

      Fernando,
      Are there any in particular that you thought were difficult to navigate?

  • NewBloggerTemplates, November 17, 2009

    wow..all simple design website with good design and simple color..thank’s for list

  • Rudi, November 18, 2009

    nice e-commerce stuff man, luv the clean and simple ones

  • Tony, November 18, 2009

    Nice collection of websites. Thanks

  • Gavin Terrill, November 18, 2009

    I agree with Fernando. It would be helpful if you shared your thoughts on why you think these interfaces are so good.

  • james, November 18, 2009

    Very nice list of ecomm user interfaces. I think Inkd has always looked very nice, even in your example they manage to show a lot of information, but do it in such a way that it doesn’t appear to be crowded or to much.

  • Simon Kemp, November 20, 2009

    This is a great list of nice, clean user interfaces for eCommerce websites. Very soon visual Search will be the standard – as championed by Microsoft Bing. A Visual Search upgrade can be plugged into your existing website using iBlick from Jemms. It’s like a Visual Search or Product Finder and can be configured as if it were a Fitting room or Wishlist for Apparel as wekk as Electronic goods.

  • gilles lucato, November 22, 2009

    hi vandelay,
    i think you can add materiel.net to this list.
    http://www.materiel.net/
    The best design of french computer shops!

    gilles

  • iv. website templates for sale, November 25, 2009

    Designs are quite good thanks buddy.

  • v. buy website templates, November 25, 2009

    Nice work ! Thanks a lot ……nice post.

  • Black Katz - rent in London, November 25, 2009

    Loads of inspiration here. Thanks again.

  • Ryan Mcfarlane, November 27, 2009

    This is a really handy post, I have a few books on the areas but they go out of date so quickly so its great to see such a nice selection of e-commerce website designs in one place.

    Great work!

    Ryan

  • soga169, November 29, 2009

    wow, Very good designs, thanks for sharing!

  • Autonomy, November 29, 2009

    Thanks for this collection and especially the theme of e-commerce sites.

  • dian ara, December 2, 2009

    Nice list!

    Btw, I find this one interesting, as well. AppCloud e-commerce theme, by iCreativelabs.

    http://portfolio.icreativelabs.com/appcloud-wp-e-commerce-theme-simplifies-your-life/

  • Soeren Sprogoe, December 10, 2009

    Sweet list, Mouse to Minx has always been one of my favorites.

    Next time you do a list like this, consider only making a Top 5 or Top 10, and then comment on what it is you think they are doing particular well.

    That would make this list really stand out from all the other “Top x sites” lists out there, and bring true value to the readers.

  • seo, December 23, 2009

    Very nice, i like very much, It’s an honor to be up there with so many other great designs.

  • frmtutku, December 31, 2009

    Very nice list of ecomm user interfaces. I think Inkd has always looked very nice, even in your example they manage to show a lot of information, but do it in such a way that it doesn’t appear to be crowded or to much

  • Naresh, January 5, 2010

    I want a design for catalogue website i.e. aggregator of various ecommerce activities with an option to add SME through simple process under desired classification.

    Regards

  • Carico, January 11, 2010

    I really like some of the sites. The colors are soothing. Thanks for sharing.

  • Download Photoshop, February 24, 2010

    Excellent design, which are ideal for online stores. The only question – whether they are suitable for CMS osCommerce?

  • UI Design, March 10, 2010

    that’s really a fantastic post ! added to my favourite blogs list.. I have been reading your blog last couple of weeks and enjoy every bit. Thanks.

  • Stockport Web Design, May 19, 2010

    Some fantastic examples of great e-commerce sites here. I’ll use these as a benchmark for my future online shops.

  • Andrew Barbara, July 2, 2010

    Hi, just a message to the moderator, I check out these posts quite a bit and often engage and comment, I was wondering if theres a process you go through or short lists you draw up when looking through the sites you feature?
    As I work for a quality mens designer fashion store and our website is growing in reputation, so we are always looking to put ourselves forward and seek ways to improve.

    Cheers
    Andrew

  • Kristy, August 9, 2010

    Yay! I feel so inspired! These websites have given me some fantastic ideas for what I can do for my own little website. Thanks for the awesome gallery, I’ll be back to study these sites again!

  • Denim Geek, September 6, 2010

    Thanks for the list! I think a lot of these are benchmark sites within their own market. Asos for example is the site everyone looks up to in the online fashion game. There are some great examples here!

  • Jessica, September 25, 2010

    A great collection. My jury is still out though on the new Crate and Barrel horizontal menu – I much prefered the older design – but as always, the C & B photography and general style is still inspirational.

  • Julian, November 4, 2010

    A nice bunch of websites indeed. My personal favourite must be Jaqk Cellars’ for its pure simplicity and elegant creative.

  • Jane Sas, December 29, 2010

    Hey,

    I love this website http://www.sustilo.nl and asos.com is great aswell.

  • websupreme, February 25, 2011

    Just simply fine collection of e-commerce websites.

  • salvatore ferragamo, April 8, 2011

    Very nice list of ecomm user interfaces. I think Inkd has always looked very nice, even in your example they manage to show a lot of information, but do it in such a way that it doesn’t appear to be crowded or to much

  • Troppotogo, April 12, 2011

    This list is definitely a great source of inspiration and reminds me to keep things simple. I’d love to have seen more examples from electronics and gadgets websites though, as I think they can be funkier than home and fashion retailers.

  • wgc123, July 6, 2011

    I think Inkd has always looked very nice, even in your example they manage to show a lot of information

  • Shruti, September 19, 2011

    Good work. Have got an idea about the product layout of E – Commerce sites.

  • VerySharri, January 2, 2013

    Hard to find a good template for jewelry too. I like what Shopify has to offer though.

  • Philip Harper, January 3, 2013

    I really like ‘Itself’ – the product image is huge and it gives it focus and attention. I think it’s great, and so is the post!