40 Examples of Creative Logo Design

A logo design can have a major impact on the branding and memorability of a company. Sometimes the creativity of a logo can help to draw attention, make it more memorable, or even help to communicate something important about the company or what it does. In this post we’ll showcase 40 examples of logo design to get your creative juices flowing.

The examples shown here will demonstrate creativity in a variety of different ways, but they all help to capture attention in one way or another. Not all effective logos need to attempt to be this type of clever or creative design, but they can be very powerful in the right situation.

SixLocks Security

SixLocks Security

Wine Traveller

Wine Traveller

PoisonApple

PoisonApple

Mail House

Mail House

Consummate Pet

Consummate Pet

Martini House

Martini House

Venture Network

Venture Network

Coffee Night

Coffee Night

Pilot

Pilot

Hunterrace

Hunterrace

Pink Flamingo Farm

Pink Flamingo Farm

GoMusic

GoMusic

Maritime Law

Maritime Law

Calm Coffee

Calm Coffee

Downtown Lounge

Downtown Lounge

Metro Mobile

Metro Mobile

Modini

Modini

Say Cheese

Say Cheese

Art Cafe

Art Cafe

Wineforest

Wineforest

Buzzword Studios

Buzzword Studios

Summit Drycleaning

Summit Drycleaning

Upside Town

Upside Town

Word Refuge

Word Refuge

Cyber Cafe

Cyber Cafe

Wine Searcher

Wine Searcher

Poker Hills

Poker Hills

Raven

Raven

Optical Strength

Optical Strength

CityCliq

CityCliq

MusicSkull Records

MusicSkull Records

Flyer-City

Flyer-City

Winefork

Winefork

Honeymaze

Honeymaze

Fortress Security

Fortress Security

Moviemagazine

Moviemagazine

Horror Films

Horror Films

Lion Bird

Lion Bird

World Wine Fest

World Wine Fest

Love Hurts

Love Hurts

Kitchens in Bloom

Kitchens in Bloom

For more design inspiration please see:

Published December 20th, 2010 by

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23 Responses

Comments are now closed on this post.

  • Daniel Sturman, December 20, 2010

    There are all very well and good, but they are not (most of them) logos. There are just picture puns, they are designers saying “I wish that a company called xxx existed, because then I coud do this logo for them. That is not a creative logo, its a Carrot Top routine.

    The real creative task is making logos for real clients that have absolutely no suggestion of play and interest in their company name and make it into something stronger. Most companies are not called “love hurts” or “sixlocks”, they are called “Thompson’s Financial Services” or “Marshall-Baxter Family Solicitors”.

    • Vandelay Website Design, December 20, 2010

      Hi Daniel,
      Many of the logos shown here are from Logo Pond, and if you click through on those you can see if they were real-world client work or if they were just experimental for fun. More than half of those that give info about this are for real world clients, although some were unused by the clients.

  • jay pick, December 20, 2010

    This is possibly one of the best collection of logos I’ve seen yet. Coffee Night is insane! Logos of this caliber must take some time to think up and design but from a branding perspective, they’re worth it.

  • Andy @ FirstFound, December 20, 2010

    I was having a tough time picking a favourite. Then I saw Lion Bird. That’s a truly amazing logo.

  • joe, December 20, 2010

    I think the Wine Traveler was the strongest and presented a really great solution.
    Well done.

    I can agree with Daniel. I would have liked to have seen more solutions from typical “real world” business and organization names. Many clients INSIST upon having an LLC or INC. in their logo. “Lion Bird” “Honey Maze” “Kitchens In Bloom” “Wine Fork”. These are all one or two word subjects that would be ideal for creating identities. I wish all my clients named themselves like this.. unfortunately for designers many people take pride in seeing their names on signage and letterhead.

  • web design hull, December 20, 2010

    I really like the wine fork logo but agree that there aren’t really many opportunities in the real world to create these kind of the logos… It would be nice if we could!

  • Paul Harris, December 20, 2010

    Nice collection. MusicSkull records is great!

  • Betsy, December 21, 2010

    You are completely correct. Your logo define who you really are. This is something that will stick in the minds of your customers. I like most of the samples that you have shown and would consider using them once I finally get around to a business.

  • Michael, December 21, 2010

    I think Daniel is right on and proven by Vandelay Website Design: these are not real logos:
    “more than half are for real clients, although some were unused”

    Are they cool illustrations? Absolutely. But they’re essentially art school projects. They are all the same: Icon on top, wordmark below. Almost none of these works as a logo for several reasons:
    Font is difficult to read from a distance.
    The icon is too complicated.
    The arrangement (icon on top, small text below) is not flexible.

    While any of these designs works as a piece of art, say, no a t-shirt, can you see it on the side of a pen, on a fax cover sheet, an invoice, a website?

    These were obviously self promotion exercises as Daniel points out. I Googled them all and didn’t find one that was in use by a real company, but I found them on lots of blogs about logos.

    Do you want to see real logos? Look up software companies, banks, etc. Companies without easy visuals to attach logos to like wine bottles and books. Those are easy, try developing an icon for a billing software company. More challenging? Yes. More impressive when successful? Hell yes.

    These are nothing but impressive illustrations based on easy subjects for exactly NO cash. I’d love to be proven wrong, can I get a link to any of the companies that are using the logo above?

  • Malcolm Gibb, December 21, 2010

    Some great examples there! I get all excited when I get to design logos because you are basically building what will become a brand and recognition. For me if I have an idea I will always design the logo first and the website design falls into that style.

    Really like the monotone style logos like Martini House and Maritime law, goes to show colour isn’t everything!

  • Carmen Brodeur, December 22, 2010

    Love Modini shoes logo. Very creative!

  • Vandelay Website Design, December 22, 2010

    Hi Michael,
    Here is one from the real world: http://pinkflamingofarm.com/

  • DTX Studios, December 22, 2010

    Wow.. very creative! Thanks for the share.

  • Cipro, December 23, 2010

    Great examples I never new that one can use photoshop to create logos.

  • nabin, December 26, 2010

    Yes there is no doubt that logo reflects the image of any company. Among those beautiful logo, I love six lock security and go music logo. I find them very creative. I am a web designer by profession and want to create my NabinBuzz logo. So any body there to help me?

  • Logo Design NZ, December 30, 2010

    Some great logos here, thanks…I particularly like the coffe night and wine traveller logo design.

  • Fix The Sky, January 2, 2011

    Pink Flamingo Farm is a perfect example of a clean, readable logo.. I know that some of these didn’t see corporate application, but they’re still a great source of inspiration. – Thanks for sharing.

  • Joel Skotak, January 6, 2011

    Great source of inspiration. I love the duality of each of these logos. Great design, as it leaves the viewer wanting to look more at each logo and see what surprises it offers. Thanks for sharing!

  • Stephanie Caldwell, January 9, 2011

    I agree with the above comment. It would be wonderful to come across a company that I could build these sorts of logos for. After years of graphic work, I have never come across that opportunity.

  • Stewart, January 11, 2011

    Great list of logo’s. Love the “Say Cheese” one and the “Buzzword” one is really clever!!

  • Mark Fitzpatrick, January 17, 2011

    Love the Wine Forrest logo. When I was creating my logo with a Sydney graphic design business, DPM Creative Group, we utilized the negative space in a similar fashion. The team really excels at logo development and it really showed in my final product.

    Great stuff and keep the good work coming.
    -Mark

  • ranna azam, November 18, 2011

    great collection of logos. especially “Say Cheese” and “Lion Bird” are really awsome..

  • Marquis Gittens, April 5, 2012

    Even if they may not all be functioning logos, they provoke much inspiration and that is important. In my time I have gotten stuff to do that allowed me to be idealistic as these designers. Also I have seen real world designs win competitions that had no bearing on the concept they were done for, picking judging panels with no design acumen causes this.