Shopify Toolbox: Resources for Shopify Users and Designers
Shopify is one of the leading e-commerce options for companies and individuals who want to be able to quickly set up a feature-rich online shop. All Shopify users have access to free templates that can be used, plus a large and growing selection of beautiful premium templates that can be purchased for affordable prices. Shopfiy is a hosted system, so you won’t have to go through a complicated installation process on your server, and support and billing for e-commerce functionality and hosting is combined and managed in one place.
Many designers and developers love Shopify because it’s a great system to use for client projects. You can create custom themes for your clients, or even make money by selling your templates in their theme shop. Developers can also create and sell apps in the app shop. Shopify has a partners program that allows designers to earn a commission by referring clients, and they also have an experts section where you can get listed so Shopify users can easily find you for custom work.
In this post we’ll highlight a number of resources that will be very helpful to designers/developers who want to learn more about Shopify, and also for shop owners who want to find some great resources to make their e-commerce site even better.
Official Shopify Resources:
Shopify provides Ecommerce University to help shop owners learn more about running a successful e-commerce website. It includes a learning center with ebooks, videos and guides. You’ll also find a discussion form and success stories for inspiration.
The Shopify Manual
The Shopify Manual is the go-to guide for Shopify users. You’ll find documentation for just about all of Shopify’s features and functions. The information is neatly categorized, and you can also search to find what you’re looking for.
Developers can get all of the needed information about Shopify’s API from this documentation.
If you’re a designer and you’re interested in learning more about how to create custom themes for Shopify, this is a great resource.
The Shopify Partner Program
Through the partner program you can earn money by referring clients or by acting as an affiliate.
Shopify Theme Store
If you’re looking for a great template to use for your e-commerce website, the official Shopify theme store is the best place to start (we’ll highlight some of the best themes below). There is a growing selection of really high-quality designs, and you’ll find templates in a variety of different styles and for sites in different industries. If you’re a designer, the theme shop provides an opportunity to make some money by getting your themes listed for sale.
Shopify App Store
Shopify comes with many essential features, but further extension is possible with the help of apps. The app store includes a wide variety of apps that do all kinds of things to make your online shop more profitable or more efficient (we’ll highlight some of the most interesting apps below). There are apps for marketing your products, increasing sales, integration with social media, managing inventory, accounting, reporting, and more. If you’re a developer you can create you own apps to be listed for sale in the app store.
If you’re looking for a designer to create a beautfil custom design for your e-commerce site, this directory is a great place to start. The designers featured here have been approved by Shopify, so you know they’ll be familiar with the system. You can also find developers to create custom apps for you, if needed. Designers and developers can apply to be listed as an expert to make it easier for potential clients to find you.
Examples of Shopify-based sites in the real world can be seen in the showcase. At the end of this post we’ll showcase some of them for inspiration.
The forums can be a great place to find answers to your questions, or to help others by answering their questions.
These resources do not come directly from Shopify, but they can be a great help to designers and developers.
This cheatsheet lists the tags that you can use when coding themes.
Shopify TextMate Bundle
This free resource allows you to use TextMate for coding Shopify themes.
There are more than 100 themes available in the theme shop, and here are some of the best. We’ve also included some that can be purchased at ThemeForest.
Vanity Shop ($40)
Eighty Three ($50)
High Fashion ($50)
San Francisco ($140)
Mr Parker ($140)
Indie Art ($80)
Clearflex Boutique ($180)
The apps available allow you to add some really helpful functionality to your site based on your specific needs. A browse through the app shop will give you all kinds of ideas about how you can improve your shop. We’re showcasing some of the best and most interesting apps here.
Shopify POS ($49/month)
Accept credit cards and sell your products in person with Shopify POS. It keeps everything in one dashoard for both your online shop and retail store.
Stitch Labs ($25/month)
Stitch Labs allows you to manage shipping and accounting and provides powerful reporting. It can also integrate with Etsy, eBay, and Amazon.
Lettuce is an inventory management solution that allows you to process and fulfill orders.
Add user product reviews to your site to increase sales.
S Loyalty: Loyalty Suite ($19.99 – $99.99/month)
Create a customer loyalty program and automatically reward your customers for purchases, referrals, likes, and more.
Product Discount ($99.99)
With this app you can easily run discounts, daily deals, and holiday sales.
Email Template Creator (free)
Easily create professional looking order confirmations and shipping updates.
Automatically add customers to your MailChimp mailing list.
Simple SEO ($20)
With this app you can have added control over how your product pages appear in search engines.
Use DataFeedWatch to list your products in Google and 200+ shopping channels.
Email Offers (free-$10/month)
Automatically follow up with customers by with customized offers to increase repeat business.
Create an affiliate program for your shop with Refersion.
Maximize revenue with A/B testing.
Retargeting by Yahoo ($99/month)
Recover lost sales by creating personalized ads. The app automatically manages and optimizes bids and ads.
Identify visitor segments and nudge visitors for more conversions.
Daily Deals ($5.99/month)
Run daily deals and holiday sales with Daily Deals.
Product Options ($9.99/month)
Create product options with file uploads, radio buttons, checkboxes, dropdowns and more.
Yopto Product Reviews (free)
Automatically email customers to ask for product reviews, and display the reviews on your site.
The Motivator ($4.99/month)
Display messages to customers when they add a product to your cart and encourage more sales.
Exit Offers ($10/month)
Sell to people who are about to leave your shop or abandoning a cart.
Product Upsell ($9.99-$59.99/month)
Add upsell offers to increase the average transaction.
Wishlist + Reminder ($5/month)
Add wishlist functionality to your shop so users can mark the products that they want.
Social Login (free-$99/month)
Allow customers to login to your site using their social profiles.
Automatically track your shipments and allow customers to check on the status of shipments.
Integrate your site with Zendesk for customer service.
Allow live chat functionality on your site to communicate with visitors and offer instant support.
If you’re looking for some inspiration, here is a showcase of excellent custom Shopify themes.
Published February 17th, 2014 by Steven Snell