Part of having a successful website or blog is targeting the right keywords and phrases. This sounds like it would be an easy task, but with endless possible combinations of words and phrases it can be quite difficult to find keywords that will generate traffic from search engines without putting you in competition with too [...]
One of the major advantages of marketing online is that it allows you the opportunity to reach a global audience. Some businesses however are in greater need of having a website that will attract more local customers. There are methods that can help your business to have a greater impact and visibility locally.
The first [...]
What is your strategy for monetizing your blog? More importantly, how are you going about accomplishing this? Money can be made with blogs either directly or indirectly. Some common methods of making money directly include:
Selling products
AdSense/PPC ads
Selling links
Affiliate products
Paid posts/reviews
Donations
These methods involve either a blog visitor or an advertiser making a payment. While there are [...]
1. Place RSS icon and subscription option in a prominent place.
Readers of your blog should see the RSS icon and the subscription details as soon as they enter your site. Most blogs will place the subscription link at the top of the sidebar, so that it’s visible without the reader scrolling down the page. Since [...]
By now most businesses have a website and at least appreciate the fact that it can benefit their business in some way. Most businesses, however, see their website as a way to sell more products or simply as a glorified yellow pages ad. Millions of internet users around the world use blogs to communicate online, [...]
Successful websites are user-focused. In order to develop and maintain a user-focused website you will need to consider and analyze your target market. Ask yourself the 22 questions below to identify your target market and develop a plan to meet their needs with your website.
Demographics
1 – What is their age?
2 – What is their [...]
Too often businesses only consider online methods of advertising for getting potential customers to their website. Offline advertising can also reach large audiences and bring new visitors to your website. If you don’t already have a domain name, choose one that’s easy to remember. Some offline methods of marketing your website will require the [...]
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