Entries Tagged as 'Marketing'
Ah yes, the all too constant struggle of networking with social media. It’s one of those necessary evils that everyone, from job seekers to freelancers to name brand companies, have to rethink constantly. This is why it is one of the most commonly discussed topics across multiple industries. We all know just how important social media is, and most of us continue to struggle between making it a successful marketing avenue and a waste of time.
As a freelancer who has struggled with wasting hours on social media and completely ignoring it for a month (or more) at a time, I have learned a few ways to help me narrow this gap between the two extremes. Now, have learned how to better focus my efforts with social media. It’s still not perfect, but I am on the road to tightening down my efforts and am already seeing results. And for those of you social media skeptics, even when I was only flailing along with social media, I gained enough clients through my exposure via Twitter and Google+ that I haven’t had to search for clients since I became active in several social platforms.
If you are a business owner, freelancer, or even an individual simply looking to build up a strong network in your search for a career, you may find the following tips to help you better take advantage of the benefits that social media has to offer. Hopefully, some of the resources below will help you greatly reduce the time-suck trap many fall into with social media. Use your own experience in combination with these tips, and like me you may find clients knocking down your proverbial door.
So, take a look at the following 10 tips and resources and get ready to re-adjust your social networking plan into one that will waste less time and build more positive results for you and your business ventures.
The client snarled, “there’s no way I’m paying extra for that.” He was referring to the time I would need to research his rather complicated project.
Have you ever been challenged by a client for including certain tasks on your invoice?
Pricing services is one of the most difficult tasks most freelance web designers face. Not only are there many different schools of thought on how to price web design services, clients sometimes fuss about work we bill them for.
Most freelancer web designers realize that they shouldn’t work for free or on spec. But many have questions about what activities they should bill to clients.
In this post, I list seven common project-related tasks that clients often question. For each task, I discuss whether a freelancer should bill the client.
Is bigger always better?
When it comes to social networks, the newest players are smaller and more exclusive. Some are invitation only. Others are niched–available only to members of a specified group. Most of them are mobile-friendly. They may even leverage other social media platforms.
Today’s new social media sites may become the giants of tomorrow. Witness the rise of Pinterest. For that reason alone, it’s worth checking these new tools out. But I think that you’ll agree with me that your web design business will benefit right now from the use of some of these tools.
Most freelance web designers dread the unhappy client. Yet, eventually most of us will have to face one. Maybe that’s why there are so many posts out there about bad clients.
After all of your hard work and attempts to meet your client’s demands, the last thing you want to hear is that the client isn’t happy with the fruit of your hard work. You may even fear that the client won’t pay you.
Is there anything you can do about an unhappy client?
Yes, as a matter of fact, there are some steps you should take when your client is unhappy. In this post, I share five steps that you can go through to find out whether you can “fix” your relationship with an unhappy client.
We freelancers are well aware that there are bad clients out there. There have been plenty of posts describing how to identify a bad web design client or a bad web design project. We’ve even mentioned bad projects on this blog in this post for new freelancers. There are also plenty of posts encouraging freelancers to say “no” to bad clients.
However, there aren’t too many posts that explain how to turn bad work offers down. And turning work down is harder than you might think (as any freelancer who has ever accepted a bad project will tell you).
For one thing, we’re not used to turning work down. Everything about our business is geared towards finding clients and bringing them on board. Also, if you are accustomed to working in a traditional corporate environment, you’re probably not used to having the freedom to say “no” to a client or a project.
In this post, I provide ten ready (and truthful) responses you can give when you’re asked to do a project that’s not right for you. (Because, after all, you don’t want to spend too much time on projects you aren’t going to work on.)
You may think that as a freelance web designer you don’t need to worry about public speaking. What you don’t know is that there are plenty of speaking opportunities for web designers. Here are just a few of them:
- Professional organizations
- Client presentations
With all of these opportunities, public speaking is great addition to your marketing arsenal. It’s also a good way to establish yourself as an expert in your field.
The fact is that giving a talk in public is good for business. Yet many web designers have no idea how to make a presentation.
In this post, I’ll take you through the public speaking process and give you tips to get you through each step–a total of 16 tips in all.
Business cards are a great resource for anyone looking to market or promote their business. While social media, blogging, and online marketing get most of the attention these days, some old-school in-person networking can also do wonders, and business cards are an essential resource for effective networking.
If you need to save some time or don’t have the experience to design your own cards, templates can be a great option. Many printing companies offer templates to choose from (although the quality will vary greatly), and you can also find others available from different sources. In this post we’ll feature 33 templates, 10 are free and 23 are premium. The premium templates generally cost less than $10 and can be well worth the expense.
The web/graphic design industry is highly competitive. With so many designers out there competing for clients it can be difficult for freelancers and independent designers to find enough work to stay busy and to pay the bills. The level of design ability and experience doesn’t always correspond with the amount of success in running a freelance business in the industry. There are plenty of talented designers that struggle to find enough clients. Likewise, there are plenty of freelancers with lesser design skills that are more effective at running their business.
One of the keys to success for most freelancers is their portfolio website. Most potential clients will visit the website of a designer before hiring him or her, and often times the portfolio site is actually how the client finds the designer in the first place. Essentially, the online portfolio acts as a salesperson for the freelancer. An effective portfolio site can be invaluable to a freelancer, so it’s important enough to warrant plenty of time and attention for designers who are looking to be able to land more clients.
In this article we’ll take an in-depth look into the topic of portfolio websites. We’ll start by looking at keys to effective portfolio sites. Then we’ll move on to look at the options for creating your own portfolio site. And we’ll finish by providing some tips for getting more exposure to your portfolio site. If you’re interested in getting more out of your own existing portfolio site, or if you’re planning to create your first one, the details covered in this article should be able to help.
Your clients talk. They talk about all kinds of things. They talk about their business. They talk about their likes and dislikes. And sometimes, they talk about you and the work you did for them.
Word-of-mouth can be a powerful marketing force if it’s positive. Unfortunately, sometimes word-of-mouth is less than helpful. Sometimes information about your design business that is incorrect or misleading gets spread around.
The Internet has transformed word-of-mouth into a major force that can reach around the globe. Clients from halfway around the world can post comments and share information that influences clients right in your own town.
What are your clients and prospects saying about your design business? It could be important to know. Online reputation management is one way to manage and monitor what is said about your design business brand. In this post, I’ll share seven tips for monitoring your online reputation. I’ll also share seven tools to help you monitor your online reputation.
Do you use social media to market your design business? Are your social media efforts working? How can you find out?
Six or seven years ago, these were very difficult questions to answer.
After all, back then social media was a relatively new phenomenon. Facebook wasn’t available until 2004. LinkedIn was founded in 2003. Twitter was just getting started and Google+ didn’t yet exist.
Back then, an accurate method for measuring the effectiveness of social media participation was hard to find. If you were able to find a tool that worked, you could expect to pay a lot for such information.
Fortunately, things have changed. Social media has matured. And along with that maturity comes the ability to measure your social media results. While you can still pay good money for high quality social media analytics, there are now a lot of tools available to measure results at very little cost to you.
In this post, I profile four new tools designed to help you measure your social media results. If you like this post, you may also like 6 Ways to Use Social Media Successfully as a Designer.