Articles tagged as ‘Design Process’

How to Keep Common Editing Goofs from Ruining Your Great Design

Oh no!

How did you miss it? The client’s name is misspelled on the design you turned in. How embarrassing.

You spend a lot of time your designs. As a result, your designs look great. And your clients love them.

There’s something they won’t love, though. That’s an editing goof. Yet, probably because they’re not focused on words, many designers overlook the importance of editing the copy that goes with their design.

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7 Top Tips for Balancing Multiple Web Design Clients

Being a freelance web designer can be a bit like being a juggler. By that I mean that most of the time you have more than one web design project you are working on. You have to keep all of your projects going and on schedule. The juggling act can be a real challenge.

Juggling Multiple Clients

If you come from traditional employment background, balancing multiple clients is probably new for you and it will probably require you to change your attitude and your work habits.

In traditional employment, the employer assigns projects to you based on your current project. They also tell you which projects are most critical and which are not. If they’re a good employer, they’ll also make sure that you’re not too overloaded and provide you with constructive feedback.

As a freelance web designer, things are completely different. You’re responsible for finding projects to work on. It’s very easy to accidentally overload yourself. In addition, many clients do not provide feedback. And not only do you have to keep one organization happy–it’s likely that you will deal with multiple clients, often at the same time.

If you’re having trouble balancing multiple clients, this post can help. In it I provide seven tips to help you work more effectively with multiple clients.

If you liked this post, you may also like 7 Tips for Prioritizing Tasks Effectively.

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Factors to Consider When Choosing an E-Commerce Platform

Choosing the right e-commerce platform for your website is now easy task. There are hundreds of different options available with options in all different price ranges and with varying features. If you’re overwhelmed at the process of choosing the right platform for your site, or for the site of a client, the decision usually becomes much clearer once you’ve determined what is most important for your site. In this article we’ll look at some specific questions to ask yourself, or your client, to help lead to the right choice. Make sure that you take the time to make a wise and informed decision, because changing platforms down the road can often be a time consuming and costly experience.

General Categories of E-Commerce Options

Before we look at the factors that you need to consider, let’s first take a look at the general categories of e-commerce platforms. Most of the hundreds or thousands of e-commerce platforms out there will fall into one of these six categories.

1. Enterprise E-Commerce

Enterprise e-commerce systems like Magento’s Enterprise Edition are feature-rich and robust systems that are typically used by large or fast-growing companies. Of course, with the advanced features and capabilities comes a higher price tag.

Magento Enterprise

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Is Responsive Design Still King in Today’s Mobile Age?

Asking the question, “Is responsive design still king in today’s mobile age?” requires some explanation. The first bit of information necessary for this question to make sense is the fact that mobile device use has increased exponentially in the last few years. According to an infographic from DigitalBuzzBlog, in May 2011 only 35% used a smartphone and 17% still had no cell phone, but by May 2013, these numbers had increased to 56% smartphone users and only 9% without a cell phone. In fact, mobile web use is growing 8 times faster than use in the 90′s and 2000′s. And half of average global mobile users access Internet primarily or exclusively on a mobile device. So a website that works for a mobile device, which include tablets, is necessary for any company to remain accessible and competitive today.

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How to Improve Your Focus and Get More Done

Did you ever wonder why you are more productive on some days than on others?

A lot of the time it’s focus. Many of us are more focused on some days than on others. When we lack focus, we tend to work more slowly.

You may think that you can’t do anything about how focused you are. You may think that you just have to live with however focused you happen to be at any given time.

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Top Design Tips for Improving Ecommerce Conversions

For three years now I have successfully avoided the Black Friday madness by shopping online on Cyber Monday instead of in stores. It seems that I’m not the only one either. This year many stores, such as Toys R Us, offered Black Friday deals online as well as in store fronts. This allowed me to get the best possible deals since different discounts were available for different items for each of the two events. Because of shopping online, I could easily jump from one online store to the next to compare availability and prices. The result? I bought way too many gifts for my kids this year simply because of the amazing deals available from multiple stores, all from the convenience – and safety – of my own home.

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How to Deal Effectively with Drastic Deadlines

Do you have a deadline problem? No matter how much time you have to do a project, do you always feel rushed? Do you frequently deal with deadlines that seem too drastic?

Don’t worry. You’re not alone in your deadline struggles. Most freelancers have trouble with deadlines at some point in their freelancing career. Web designers and developers are no different. In fact, most of them deal with tight deadlines all the time.

drastic-deadline

Dealing with deadlines can create a lot of stress. Nobody likes to miss a deadline.

Fortunately, there are some tactics you can use to effectively deal with most deadlines–even drastic ones. In this post, I take a look at 19 of those tactics–focusing on what you can do before, during, and after your project.

If you like this post, you may also like 7 Tips for Prioritizing Tasks Effectively.

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How to Keep Your Design Project Estimates from Being Guesses

Estimating design projects is a time-consuming process. But a good estimate can mean the difference between a profitable design project and a costly project failure.

Creating an accurate estimate can be a lot of work, especially if you’ve never worked for that particular client before.

Photo of a sign for estimates.

Sadly, for many designers project estimates are little more than guesstimates. This is a real shame because it takes a lot of time to create even a bad estimate.

In this post, I’ll share three techniques for creating more accurate project estimates. I’ll also share some tips and resources to make your estimates more effective.

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How to Take Back Your Time & Increase Your Productivity — Plus 11 Great Productivity Tools

Did you ever finish a day of hard work and feel like you got nothing done?

Believe me, you’re not the only one. Time management is a challenge for many professionals, and web designers are no exception.

If you’re also a freelancer, how well you manage your time may also affect how much you earn. So, it’s important maximize your productivity whenever you can.

Unfortunately, we all have many demands on our time. Often, it’s the little things that slow us down the most–things we might not even think about.

productivity
Image Source: lett -/=

In this post, I’ll show you how to increase your productivity by identifying three common problems that keep us from being as productive as we should be. I’ll also share 11 productivity tools to help you get better control of your time.

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Why Designers and Content Strategists Need to Work Together

Content creation, content strategy, content marketing–these are all trendy terms right now, but nothing that web designers need to worry about, right?

Wrong.

Design and content are two sides of coin. They are both necessary for an effective website.

Imagine yourself in a grocery store searching for a package of flour. On the shelf, side by side, are two bags. Both bags contain the identical type and amount of flour. Both bags cost the same amount of money. But one bag is beautifully designed with an eye-catching graphic. The other bag is plain beige and the only design element is the word “Flour” in a plain font.

Which bag would you be most likely to notice?

As designers, you probably realize that bag with the eye-catching graphic is more likely to catch a customer’s eye. The well-designed bag is probably also the package of flour you bought.

Web design is like product packaging. Good design determines whether the content reaches its intended audience. Bad design means the content is likely to be ignored.

In this post, we explain why content strategists and designers need to work together. We also share some tips to help you add content strategy to your design process.

If you liked this post, you may also like Why Writers and Designers Need Each Other.

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