Articles tagged as ‘Business’

Best Twitter Practices for Improving Visibility

One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.

Photo Credit: mkhmarketing via Compfight cc

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4 Ways to Wow Your Clients And Make Them Addicted To Your Services

Getting a return client can seem somewhat like finding the Fountain of Youth for most freelancers. Every freelancer wants to have them, but most freelancers have trouble getting them.

Freelance web design clients are particularly fickle. Once you’ve finished your web design work, many clients see no further need for your services. If you don’t do anything about it, they promptly forget you. When it comes time to hire a web designer again, they’ll probably use someone else.

Fortunately, It doesn’t have to be this way. You can take some steps to improve your chances of getting repeat business.

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In this post, I’ll share four steps that will keep your name in front of your clients and help them to remember you for their next web design project.

If you liked this post, you may also like 6 Very Effective Principles to Improve Your Customer Service & Make Your Clients Happy.

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44 Point Checklist to Use Before Quitting Your Day Job to Become a Freelance Web Designer

Are you thinking about quitting your job to become a freelance web designer?

Freelancers are in the news a lot lately. It’s tempting to think that freelancing is an easy way to make money. However, that’s not always the case.

Some people are just not ready to become freelancers. They may not have the right skills. They may be at a stage in their life where they would be better off doing something else. Or, they might not have the determination to succeed at freelancing.

It’s important to do some serious self-examination and soul-searching before you make the move to freelance web design. In this post I share a checklist of 44 questions to ask yourself before you decide to quit your day job.

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Image Source: quit your job by leasean CC by 2.0

If you liked this post, you may also like 10 Signs That You Are Ready for Full-Time Freelancing.

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Programming Skills Most Desired by Employers in 2014

It’s no myth that programmers are a highly sought after group in companies all over the globe. In her Forbes article on the Top Jobs for 2014, Jacquelin Smith analyzes an EMSI job study, which found that software developer (applications and systems software) is "the higher-paying occupation that has produced the most jobs post-recession". She also points out that the Bureau of Labor Statistics projects a 30% increase in software developers between 2010 and 2020.

Joseph Mapua also points out in his article in SkilledUp that, according to the BLS, businesses are looking to hire IT and computer workers due to the high demand for implementing new technologies. Developing software, enhancing security, upgrading outdated systems are all areas for which organizations have a need for computer professionals.

US News Today came out with their list of top 100 jobs of 2014 recently as well. Software developer and computer systems analyst were the top two in the entire list! Within the list of tech jobs, the top 5 careers include these two plus web developer, information security analyst, and database administrator.

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Too Much, Too Fast. What To Do About Information Overload

Do you feel like you are drowning in a sea of information?

Blog posts, articles, ebooks, videos, podcasts, images, and more.

Like most web designers and other freelancers, you’re probably flooded with information. You probably receive newsletters and blog posts in your email inbox every single day. You also check several important industry blogs and news sites daily. In addition, you have to keep up with what’s going on with your clients and in your personal sphere. Whew!

Don’t feel bad if you’re overwhelmed. That’s a natural response to information overload.

If you tried to absorb everything that was thrown at you, you probably wouldn’t be able to do it. Even if you spent the entire day reading and listening to podcasts.
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In this post, I share a brief overview on information overload. I also share four tactics for overcoming it.

If you liked this post, you may also like 45 Design Blogs on Facebook.

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The Real Truth About Design Contests, What You Need to Know

And you just won…nothing.

That, right there, is the first truth that you need to know about design contests. Not everyone who enters a design contest will win.

Yet, it seems like contests are everywhere.

It’s easy to be enticed to enter contests with the shiny offers of exciting prizes and in some cases, cash. But if you do enter a design contest, don’t count on winning. Most entrants never place high enough to win a prize. And some contests are outright scams.

Is it worth it to enter a design contest? It depends. If you’re thinking about entering a contest, you should consider all the risks before you put serious effort into a contest entry.

In this post, I share four vital questions you should ask yourself before entering a design contest. If you liked this post, you’ll probably also like 7 Practical Ways to Gain Exposure as a Designer.

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Shopify Toolbox: Resources for Shopify Users and Designers

Shopify is one of the leading e-commerce options for companies and individuals who want to be able to quickly set up a feature-rich online shop. All Shopify users have access to free templates that can be used, plus a large and growing selection of beautiful premium templates that can be purchased for affordable prices. Shopfiy is a hosted system, so you won’t have to go through a complicated installation process on your server, and support and billing for e-commerce functionality and hosting is combined and managed in one place.

Many designers and developers love Shopify because it’s a great system to use for client projects. You can create custom themes for your clients, or even make money by selling your templates in their theme shop. Developers can also create and sell apps in the app shop. Shopify has a partners program that allows designers to earn a commission by referring clients, and they also have an experts section where you can get listed so Shopify users can easily find you for custom work.

In this post we’ll highlight a number of resources that will be very helpful to designers/developers who want to learn more about Shopify, and also for shop owners who want to find some great resources to make their e-commerce site even better.

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5 Quick Marketing Tips to Keep the Client Pipeline Flowing

Does this sound familiar?

You’re busy with web design work, so busy that you don’t have time to market your freelancing business. You have multiple projects going on at the same time,so many that you can barely get them done.

Then, when you’ve finished your last project, there’s a deadening silence. Projects aren’t coming in. You aren’t hearing from potential clients. And you’re starting to panic.

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What’s happened is simple. Your web design client pipeline has simply dried up. Seasoned freelancers refer to this as the feast or famine cycle.

The fact is that your slowdown happened because you stopped marketing your business while you were busy.

You may think that you don’t have time to market your freelancing business, but you can continue to market your business when you are busy without spending a lot of time. In this post, I’ll share five mostly quick marketing tips that you can use even when you’re very busy. By using one or several of these tips, you can keep your client pipeline flowing.

If you liked this post, you may also like Facts About Marketing for Freelance Designers.

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10 Signs That You Bring a Business Mindset to Your Freelance Web Design Business

You have the web design skills. You have the knowledge. You have the experience. Yet, you could still be missing a critical element that is crucial to your success in running a freelance web design business.

Having a business mindset means that you treat your freelance business like, well, a business.

Freelancers who don’t take care of the business end of things often face obstacles and struggles as result. Sadly, some freelancers who lack a business mindset wind up paying for it in the long term when their web design business runs into trouble.

attitude is everything - motivational slogan on a napkin with a cup of coffee

Fortunately, there are some pretty easy signs to tell whether you bring a business mindset to your work. In this post, I’ll identify ten such signs. If you find that you lack a business mindset, it’s not too late to make a few changes.

If you liked this post, you may also like 7 Ways to Kill Your Freelance Career Before it Starts.

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How to Transition from a Freelance Web Designer to a Lucrative Consulting Business

Did you ever feel that you have more work than you can handle? Have you thought about moving your freelance web design business to a new level, but don’t want the responsibilities of owning a larger business? Do you feel boxed in, doing the same type of projects over and over again?

If you’re an experienced web designer who feels this way, you’re not alone. After a few years, many web designers look for ways to expand their business. Often, they immediately think of growing the business larger–perhaps becoming an agency. However, there are other options.

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You don’t have to grow your business larger to expand. You can escape the boxed in feeling. You can transition from doing design work to being a web design consultant. In this post, I’ll discuss how to do that.

If you liked this post, you may also like Pros and Cons of Outsourcing.

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