Writing for Multiple Blogs
Many bloggers either own multiple blogs or they write for others as well as their own. Those who aren’t writing for other blogs are missing out on a great opportunity to gain exposure and network with influential bloggers. For a few months I was posting 5-6 times per week here and writing 4 or 5 guest posts per week. Currently, I write fewer posts for other blogs, but I do still write at least one per week. Through this experience I’ve learned some things that I think can help others who are looking for other writing opportunities.
Why Write for Multiple Blogs?
1. Multiple streams of income. If you own more than one blog you’ll have increased income opportunities. Another way to improve your income without owning multiple blogs is to be a paid writer for other blogs. A good place to find paid jobs is the ProBlogger job boards.
2. Networking. Some of the best contacts that I have made since I started blogging were initiated or strengthened through guest blogging. Emailing a blogger to offer a guest post is a great way to introduce yourself and offer something of value at the same time. It can be a real win-win situation.
3. Gain exposure. By writing a guest post you’ll be gaining instant exposure to the audience of the other blog. Not only will you get the exposure, but you’ll be able to demonstrate the quality of your knowledge and information.
4. Cover other topics. One of the most common reasons for bloggers to start a second blog is that they want to be able to write about topics other than those that are covered on their primary blog. The same is true with guest posting if you want to write for blogs that cover different subjects than your blog.
5. Inbound links. Most guest posts will include a brief bio statement that contains a link back to the authors website or blog. These links can add up to increase click-through traffic and search engine rankings.
Some Tips for Writing for Multiple Blogs:
1. Write down all of your ideas regardless of which blog will end up publishing them. The more blogs you write for, the more ideas you’ll need. For some people this isn’t a problem, but you’ll never be able to remember all of your ideas unless you have a method for keeping track of them. For a helpful article on the topic, see The Power of Planning: Blogging Success at Super Blogging.
2. Don’t try to assign ideas to a specific blog right away. Let your ideas develop as you write them. Try to refrain from classifying an idea as being relevant only to a particular blog before the direction of the post has been established. Sometimes you’ll be surprised that the post winds up being a good bit different from how you originally thought it would. Once you know for sure where you are going with an idea you may have a particular audience that you think would appreciate it more than others.
3. Subscribe to other blogs that publish your articles. By subscribing you’ll be able to get a better understanding of the blog and how it typically communicates with its readers. That knowledge can be helpful for you down the road. It’s helpful to know what subjects have been recently covered so you don’t submit a post to be published that is very similar to another recent article.
4. Promote your writing at other blogs whenever possible. If your posts on other blogs draw a lot of attention it is a good thing for you. If possible, link to your posts from your other blog(s) or vote for them on social media sites.
5. Keep track of what articles you’ve submitted to each blog. I have a spreadsheet that I use to keep track of my submissions to other blogs. That’s the only way I can effectively know which articles have been submitted and posted.
6. If an article doesn’t get accepted one place, use it somewhere else. One of the great things about guest posting is that even if your post doesn’t get published you can always use it on another blog. Don’t submit the same article to multiple blogs unless you’re sure it is not going to be published at the first place it was submitted.
7. Keep track of published URLs for your portfolio. As you look for more writing opportunities you may be asked for some samples of your work. It’s helpful to have records of where your posts are so you can use more than just samples from your own blog.
8. Don’t keep all of your best posts for your main blog. If you own multiple blogs you’ll probably want to spread the wealth throughout them. If you’re writing guest posts you won’t get the best results unless your quality is the best you can produce.
9. Remember to respond to comments. If you’re writing guest posts it’s a good practice to return to answer questions and respond to comments from readers.
10. Pay attention to what works. If you’re writing guest posts you’ll most likely not have access to statistics to see how many visitors are arriving at your posts. If you’re looking for a way to measure a posts success and learn for the future, you can pay attention to how many comments, inbound links and social media votes a post receives. While these items don’t tell the whole story, they can help you to know what topics will draw a response from readers of a particular blog.
11. Develop relationships whenever possible. As I mentioned earlier, writing for other blogs has been one of the best network opportunities for me. Don’t look at a guest posting opportunity as a one time chance to get some exposure and traffic. Always look for the chance the make strong, long-term contacts.
12. Proofread everything. When you are not the one publishing a post it’s easy to rely on someone else to proofread your writing. Not only are other bloggers not that likely to spend much time proofreading, but they’ll also form an opinion on the quality of your work based on how complete and accurate it is when the receive it.
13. Write multiple posts in one sitting. I think all of us have certain times that are more productive than others. Take advantage of the times of the day and of the week that are best for you to write. Don’t stop after writing one post just because it is all you need for that day.
I know some of our readers write for multiple blogs, so if you have other things that you have learned or experience that you would like to share, please do so in the comments.
Published November 26th, 2007 by Steven Snell