Articles by ‘Laura Spencer’

4 Ways to Wow Your Clients And Make Them Addicted To Your Services

Getting a return client can seem somewhat like finding the Fountain of Youth for most freelancers. Every freelancer wants to have them, but most freelancers have trouble getting them.

Freelance web design clients are particularly fickle. Once you’ve finished your web design work, many clients see no further need for your services. If you don’t do anything about it, they promptly forget you. When it comes time to hire a web designer again, they’ll probably use someone else.

Fortunately, It doesn’t have to be this way. You can take some steps to improve your chances of getting repeat business.

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In this post, I’ll share four steps that will keep your name in front of your clients and help them to remember you for their next web design project.

If you liked this post, you may also like 6 Very Effective Principles to Improve Your Customer Service & Make Your Clients Happy.

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44 Point Checklist to Use Before Quitting Your Day Job to Become a Freelance Web Designer

Are you thinking about quitting your job to become a freelance web designer?

Freelancers are in the news a lot lately. It’s tempting to think that freelancing is an easy way to make money. However, that’s not always the case.

Some people are just not ready to become freelancers. They may not have the right skills. They may be at a stage in their life where they would be better off doing something else. Or, they might not have the determination to succeed at freelancing.

It’s important to do some serious self-examination and soul-searching before you make the move to freelance web design. In this post I share a checklist of 44 questions to ask yourself before you decide to quit your day job.

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Image Source: quit your job by leasean CC by 2.0

If you liked this post, you may also like 10 Signs That You Are Ready for Full-Time Freelancing.

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Too Much, Too Fast. What To Do About Information Overload

Do you feel like you are drowning in a sea of information?

Blog posts, articles, ebooks, videos, podcasts, images, and more.

Like most web designers and other freelancers, you’re probably flooded with information. You probably receive newsletters and blog posts in your email inbox every single day. You also check several important industry blogs and news sites daily. In addition, you have to keep up with what’s going on with your clients and in your personal sphere. Whew!

Don’t feel bad if you’re overwhelmed. That’s a natural response to information overload.

If you tried to absorb everything that was thrown at you, you probably wouldn’t be able to do it. Even if you spent the entire day reading and listening to podcasts.
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In this post, I share a brief overview on information overload. I also share four tactics for overcoming it.

If you liked this post, you may also like 45 Design Blogs on Facebook.

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Web Designers, Are You Missing Out on Crucial Face-to-Face Networking?

When was the last time you met in person with a client or prospect? That long, huh?

Like many freelancers, web designers understand the importance of networking. And in this digital age, most of us tend to do our networking online. It’s faster. It’s easier. But it’s not always the best choice.

The Internet is filled with advice on how to network online. There’s a good reason for that. There are at least half a dozen excellent social media tools available that can help you with networking. Each social site has its own set of rules and standards, so there’s room for plenty of articles offering advice.

In the rush to join the social networking crowd, many of us have neglected an old school networking technique that still works–face-to-face networking. If you rely only on virtual networking, you may be missing out on some great opportunities.

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This post is for those freelance web designers who want more from networking. I’ll discuss the importance of face-to-face networking. I’ll even provide a few tips on how (and where) to get started with face-to-face networking.

If you liked this post, you may also like Are You Overlooking These 5 Proven Methods for Networking Online?.

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The Real Truth About Design Contests, What You Need to Know

And you just won…nothing.

That, right there, is the first truth that you need to know about design contests. Not everyone who enters a design contest will win.

Yet, it seems like contests are everywhere.

It’s easy to be enticed to enter contests with the shiny offers of exciting prizes and in some cases, cash. But if you do enter a design contest, don’t count on winning. Most entrants never place high enough to win a prize. And some contests are outright scams.

Is it worth it to enter a design contest? It depends. If you’re thinking about entering a contest, you should consider all the risks before you put serious effort into a contest entry.

In this post, I share four vital questions you should ask yourself before entering a design contest. If you liked this post, you’ll probably also like 7 Practical Ways to Gain Exposure as a Designer.

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Does Your Design Blog Need a Podcast? Plus, 8 Free Podcasting Software Tools

Blog content is important, right? If you have a web design blog for your freelance web design business, you already know how having a blog can help you attract traffic and establish yourself as an expert. (If you don’t have a blog on your freelancing website, why don’t you?)

Blogs need content, but not all content is writing. Podcasts are an important type of content that is often overlooked. Consider adding a podcast to your freelancing blog to give it more variety.

Podcasts are audio or video files that you add to your blog. You can also submit your audio file podcasts to iTunes. While some podcasts contain music, many successful bloggers present informative material with podcasts and you can too. For the purposes of this post, we’ll be discussing audio podcasts.

Podcasting is not for everyone. But adding a podcast to your blog may be just the thing you need to set your web design business apart from the rest.

In this in this introduction to podcasting, I’ll explain how podcasting can help you promote your web design business. I’ll also identify some tools to help you to get started with podcasting. Finally, I’ll include some tips and tutorials so that you can learn more about podcasting.
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Image Source: ON THE AIR by Rochelle Hartman CC by 2.0

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How to Keep Common Editing Goofs from Ruining Your Great Design

Oh no!

How did you miss it? The client’s name is misspelled on the design you turned in. How embarrassing.

You spend a lot of time your designs. As a result, your designs look great. And your clients love them.

There’s something they won’t love, though. That’s an editing goof. Yet, probably because they’re not focused on words, many designers overlook the importance of editing the copy that goes with their design.

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5 Quick Marketing Tips to Keep the Client Pipeline Flowing

Does this sound familiar?

You’re busy with web design work, so busy that you don’t have time to market your freelancing business. You have multiple projects going on at the same time,so many that you can barely get them done.

Then, when you’ve finished your last project, there’s a deadening silence. Projects aren’t coming in. You aren’t hearing from potential clients. And you’re starting to panic.

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What’s happened is simple. Your web design client pipeline has simply dried up. Seasoned freelancers refer to this as the feast or famine cycle.

The fact is that your slowdown happened because you stopped marketing your business while you were busy.

You may think that you don’t have time to market your freelancing business, but you can continue to market your business when you are busy without spending a lot of time. In this post, I’ll share five mostly quick marketing tips that you can use even when you’re very busy. By using one or several of these tips, you can keep your client pipeline flowing.

If you liked this post, you may also like Facts About Marketing for Freelance Designers.

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7 Top Tips for Balancing Multiple Web Design Clients

Being a freelance web designer can be a bit like being a juggler. By that I mean that most of the time you have more than one web design project you are working on. You have to keep all of your projects going and on schedule. The juggling act can be a real challenge.

Juggling Multiple Clients

If you come from traditional employment background, balancing multiple clients is probably new for you and it will probably require you to change your attitude and your work habits.

In traditional employment, the employer assigns projects to you based on your current project. They also tell you which projects are most critical and which are not. If they’re a good employer, they’ll also make sure that you’re not too overloaded and provide you with constructive feedback.

As a freelance web designer, things are completely different. You’re responsible for finding projects to work on. It’s very easy to accidentally overload yourself. In addition, many clients do not provide feedback. And not only do you have to keep one organization happy–it’s likely that you will deal with multiple clients, often at the same time.

If you’re having trouble balancing multiple clients, this post can help. In it I provide seven tips to help you work more effectively with multiple clients.

If you liked this post, you may also like 7 Tips for Prioritizing Tasks Effectively.

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10 Signs That You Bring a Business Mindset to Your Freelance Web Design Business

You have the web design skills. You have the knowledge. You have the experience. Yet, you could still be missing a critical element that is crucial to your success in running a freelance web design business.

Having a business mindset means that you treat your freelance business like, well, a business.

Freelancers who don’t take care of the business end of things often face obstacles and struggles as result. Sadly, some freelancers who lack a business mindset wind up paying for it in the long term when their web design business runs into trouble.

attitude is everything - motivational slogan on a napkin with a cup of coffee

Fortunately, there are some pretty easy signs to tell whether you bring a business mindset to your work. In this post, I’ll identify ten such signs. If you find that you lack a business mindset, it’s not too late to make a few changes.

If you liked this post, you may also like 7 Ways to Kill Your Freelance Career Before it Starts.

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