50 Inspirational E-Commerce Website Designs

For e-commerce websites the design and layout of the site can have a huge impact on sales because of usability, in addition to just the importance of making a good first impression with new visitors. A well-designed e-commerce site will provide the user with a much more pleasant experience and will make it easier for them to browse, search, and complete the checkout process.

What Makes an E-Commerce Website Design Inspirational:

  • Quality product photos - product photography is equally important to the look of an e-commerce website as the layout and graphic design.
  • Unique, stunning layout - showcasing the products effectively will bring better results in conversions as well as original touches like beautiful graphics, textures, fonts, etc.
  • Easy navigation – products should be well-organized with categories, if the inventory is large enough, and an effective search feature helps customers find exactly what they need using search terms.
  • Promotional messages – an ecommerce site with promotions and deals should advertise them front and center, such as in the homepage slider or in the header. A pop-up sign up form for newsletters can also help with conversions.

In this post we’ll showcase 50 awesome e-commerce sites to inspire your next design. Hopefully this selection will provide you with some inspiration that can be put to good use in your own work.

Free People

Free People

Why this ecommerce site is inspirational:

  • First of all, the layout is simple yet stunning with gorgeous photos of clothes and accessories on models.
  • The design is unique with thin fonts and retro/vintage illustrations and boxes.
  • The navigation is clean, and the header includes their current specials and deals without distracting from the new products showcased on the homepage. Plus, their pop-up newsletter offer is in the same style as the rest of the site.

Design by Humans


Design by Humans

Why this ecommerce site is inspirational:

  • The pop-up full-screen newsletter offer and includes a discount when customers sign up – in bold, catching colors.
  • This t-shirt website uses a tight grid layout with product photos in boxes, giving it an almost blog-like look, and promotions are in the featured boxes.
  • Their t-shirt inventory is extensive but organized very well with categories and sub-categories, along with a highly functional search feature.

Shoon

Shoon

Why this ecommerce site is inspirational:

  • This shoe estore allows customers to search by type of shoe or accessory or even by brand and sale items. Plus it includes an excellent search feature.
  • The homepage slider is in stunning full-width with their specials in the header just above.
  • The nicely textured background adds a nice visual appeal to the simple and clean layouts on each page.

Bored of Southsea

Bored of Southsea

Why this ecommerce site is inspirational:

  • This simple design comes with a large, full-width slider, which includes eye-catching photos of their products in use.
  • The inventory is quite large but well-organized with lots of categories and sub-categories, “search by” filters, and more.

Bonjour Mon Coussin

Bonjour Mon Coussin

Why this ecommerce site is inspirational:

  • The icons are a gorgeous touch on this website, plus the fonts are quite eye-catching as well.
  • While the “home” link is actually to their bedding accessories and decor, the rest of the menu is laid out well, and every page includes high quality photos of their products.

Red is White

Red is White

Why this ecommerce site is inspirational:

  • This is another estore with some cool icons and buttons and even a unique font.
  • While a few of the photos look a bit squished, the homepage slider is quite appealing with photos from the lookbook. And the layout is very clean and easy to navigate.

Wire & Twine

Wire & Twine

Why this ecommerce site is inspirational:

  • This design won’t be around long, as Wire & Twine is working on a new site. But this old one is still quite appealing with products organized in neat, 4-column boxes. Their header and fonts give this simple site a great look too.

One Horse Shy

One Horse Shy

Why this ecommerce site is inspirational:

  • With fonts and a background that caters to the western-styled name, this hilarious t-shirt company portrays a memorable look but keeps the focus on its t-shirt designs.
  • All t-shirt designs are on the homepage laid out in 4-column boxes so that viewers can quickly and easily browse through the designs without getting distracted.

Threadless

Threadless

Why this ecommerce site is inspirational:

  • The bold fonts, colors, and layout along with unique icons adds lots of energy to this ecommerce site.
  • The inventory is organized by type, gender, or even brand and includes other filters, plus a search box for entering keywords. The header includes their promotions in eye-catching, bold display.

Urban Originals

Urban Originals

Why this ecommerce site is inspirational:

  • The beautiful, large, full-width slider on the homepage includes high quality photos of the products in use on models, and the rest of the design is quite simple, which puts the focus on this slider display.
  • The fonts are very unique yet don’t distract from the products. Clicking on any category leads to a well-organized display page that includes the ability to filter by the color of the bags.

wigglewaggle

wigglewaggle

Why this ecommerce site is inspirational:

  • Pastel colors, whimsical icons and buttons, graphics of sewing stitches, and playful fonts give this demo website a very cutsy and crafty look and feel, which would be perfect for any hand made inventory.
  • The categories even come with sortable features to make searching even easier.

Inkefx

Inkefx

Why this ecommerce site is inspirational:

  • The dark, grunge background fits the style of t-shirts for sale on this ecommerce website very well. Plus, their fonts are large and buttons brightly colored, which makes it easy to navigate through items on the homepage. A large banner in the header includes promotional offers and discounts.

Chic at Home

Chic at Home

Why this ecommerce site is inspirational:

  • The minimal layout and light colors give this website a very clean, breezy look and feel. The fonts on this site are also very airy in design.
  • A boxed layout with stunning photos of items makes for easy browsing, and the way the colored boxes match the colors of the attached image is very impressive.

CXXVI

CXXVI

Why this ecommerce site is inspirational:

  • The stylistic, custom script typography in the title and on the full-width photos add a very original touch to this website. Plus, all of the images are very eye-catching. Even the body fonts are quite beautiful while still being easy to read.
  • An extra bonus to this site is the way that images change to show a different perspective of the product when the mouse hovers over it.

Earnest Sewn

Earnest Sewn

Why this ecommerce site is inspirational:

  • Large, high quality images make products look that much more appealing. Features on the homepage give customers a place to start.

Nasty Gal

Nasty Gal

Why this ecommerce site is inspirational:

  • The black and pink color scheme and mixture of bold and script fonts work perfectly for this brand. The pink header provides the shipping and return specials. Large images are found throughout the site, including in the drop down menu, making for a very visually stunning site.

Refinery29

Refinery29

Why this ecommerce site is inspirational:

  • The green highlights that surround the product images when scrolling over each one are a nice visual extra on this e-mall site. With clothes and accessories from a variety of stores and brands, the navigation is very well-organized with plenty of categories and filters for browsing.
  • Customers can also simply browse by “newest”, price, and alphabetical order on the infinite scrolling homepage.

Insane Co.

Insane Co.

Why this ecommerce site is inspirational:

  • The typography on this site blends well with the masculine yet relaxed look and feel of this site. Large images in the full width slider as well as on product pages show models sporting the clothing in relaxed outdoor areas to further promote the brand look.
  • The Facebook and Twitter feeds in the footer allow customers to keep up with the brand, helping to create loyal customers that keep up with new t-shirt releases.

Afends

Afends

Why this ecommerce site is inspirational:

  • While the pop-up newsletter sign up form is a bit plain, the discount speaks loud and clear. And the simple design stands out well against the automatic slider on the homepage.
  • This e-commerce website design combines a blog with selling products. Immediately below the slider are featured blog posts, followed by featured products. In keeping with the rad, hippie style of clothes, the blog topics include lots of inspiring topics and YouTube videos, which is an excellent way to create culture around a brand.

United Pixelworkers

United Pixelworkers

Why this ecommerce site is inspirational:

  • The design of this site is very much in flat style, with bold colors, large color blocks, bold fonts, and strict grid layout.
  • The homepage on this site is in gallery style with a box next to each t-shirt providing the name of the sponsor. As an ecommerce site with a t-shirt for every state, designed by web designers, this business has done an excellent job of creating a strong following. This site even includes a gallery page which contain Instagram photos of customers wearing their Pixelworkers shirts.

Yellow Bird Project

Yellow Bird Project

Why this ecommerce site is inspirational:

  • With a unique pop-up sign up form that is as interesting as the site itself, this website has done an excellent job of creating a one-of-a-kind look. And being memorable is certainly important for this company that creates indie rock t-shirt designs.
  • The beautiful graphics, interesting icons, and even a stand out blog are all an excellent way to create a following for indie bands.

Ugmonk

Ugmonk

Why this ecommerce site is inspirational:

  • A minimal design keeps the focus on products in this website design. Two navigation bars are kept separate with the most important one (the product categories) being in a bold, stand out color.
  • Clicking on any of the products takes visitors to that product page with plenty of images for each and progress bars showing the availability of each size.

Rigby & Peller

Rigby & Peller

Why this ecommerce site is inspirational:

  • The homepage slider shows featured products and product lines with enticing details on each image. The simple homepage features a category navigation bar above the slider with extra pages, such as the Newsletter sign up link, below the slider. Products comes with lots of categories, and the category pages come with plenty of filters for easy and quick searches.

Victoria’s Secret

Victoria's Secret

Why this ecommerce site is inspirational:

  • True to Victoria Secret’s reputation, the large image at the top of the homepage shows a model displaying the featured items in steamy display. The black and pink color scheme lend to the mysterious, feminine, sexy brand style.
  • Interestingly, the header does not include a product navigation menu. Instead, visitors can click on any of the images featuring different product lines as they scroll down the homepage.

Wall Creations

Wall Creations

Why this ecommerce site is inspirational:

  • The homepage is simply on this niche site that allows customers to create their own wall mural. The slider gives images and description examples of different types of murals as well as different places to use murals. To the left of the slider is the call to action button prompting customers to “Get Started Now.”
  • Clicking on the button leads customers to the design canvas on which are prompts for guiding them through each step of the process. As customers choose/ upload their image and make edits, the instant quote in the header allows them to see how much each edit will cost them.

Evie Oliver

Evie Oliver

Why this ecommerce site is inspirational:

  • The beautiful, soft color scheme and delicate fonts work perfectly for this bridal and occasional accessories blog. Even the torn paper background lends to the handmade products. This site is an excellent example of just how important a well-coordinated design is for promoting a product, especially a niche craftsmanship.

Cole Haan

Cole Haan

Why this ecommerce site is inspirational:

  • The pop-up on this site starts customers off with a discount for signing up, and the header includes featured promotionals and items in a stunning boxed layout. Scrolling down the page reveals more boxes, including a video display and slider.
  • Categories are organized cleanly with advanced sorting and filter options. Every category page includes a featured image for adding visual imagery to the otherwise simple design.

Time’s Arrow

Time's Arrow

Why this ecommerce site is inspirational:

  • The full screen display is very eye-catching with a large image that takes up the fold as well as smaller features below. The gray color scheme gives the site a very sophisticated look and feel. Lots of scroll over animations and a beautiful page for featuring collections all create a very elegant design for this high end bag ecommerce store.

Ink & Spindle

Ink & Spindle

Why this ecommerce site is inspirational:

  • Gorgeous fonts and stunning photos compliment the minimal design of this sustainable, custom-made textiles shop. The long scrolling home page tells the story of the company in novel fashion, using visually stimulating animations to slide photos and text onto the page while scrolling.
  • Two navigation menus at the top are a bit confusing at first. The top menu leads customers to other pages, and the second menu allows viewers to jump to different sections on the home page, rather than scrolling the entire way.

Mulberry

Mulberry

Why this ecommerce site is inspirational:

  • With a very simple layout, this website design places all the focus on the product images, which are very artistic and easily draw customers in to the unique experience of Mulberry.
  • In fact, the website also includes photos from their lookbook photo shoot that visitors can browse through. This gallery and the blog, which contains articles of celebrities sporting their bags, further contributes to an intriguing experience.

Privateer

Privateer

Why this ecommerce site is inspirational:

  • This ecommerce website combines magazine with store to create a strong community around its bicycling products. The full-width slider on the homepage contains blog posts, rather than featured products like most estores. Customers have to scroll down to see store items displayed in appealing photos in a grid layout.

Bold & Noble

Bold & Noble

Why this ecommerce site is inspirational:

  • Every aspect of this site perfectly coincides with the refined craftsmanship of this company’s products, from the vintage fonts to the vintage icons and more.
  • Browsing through the pages is a treat. The company tells their story on a slider with navigation buttons for an engaging experience. A buying guide page comes with information customers may need, such as product care and shipping policies.

Toobydoo

Toobydoo

Why this ecommerce site is inspirational:

  • The gorgeous photos take center stage on this baby/ kid e-commerce website. Pop out size chart and shipping information windows remain inconspicuous on the left side until the buttons are clicked. While this site contains lots of products, excellent categorization and search features make it easy for customers to shop quickly and efficiently.

 

Peter Nappi

Peter Nappi

Why this ecommerce site is inspirational:

  • The product photos on this site are incredible, with high quality, vivid images of products in outdoor scenes. The homepage slider is unique with a thin, frame-like box just inside the images on the slider, a look that goes well with the custom yet comfortable look of the brand. A video of hand dying their shoes is also included in the slider.
  • Category pages include wide, eye-catching feature images with high quality product photos set against the white background, standing out easily in the minimal design.

Poketa

Poketa

Why this ecommerce site is inspirational:

  • The bright yellow header advertising shipping orders immediately catches the eye, along with the colorful title. The white background is an excellent choice for this site, since all of the products include bright colors.
  • A Quick Shop button appears when hovering over products, which allows customers to take a quick glance without the need to move back and forth between product pages and category pages.

Sanctuary T Shop

Sanctuary T Shop

Why this ecommerce site is inspirational:

  • Beautiful images of teas and ingredients are found on the full-width slider and product images, making it unnecessary to include other design extras. The minimal design does include some colored text and buttons, but not much else, so the photos stand out very well.
  • On product pages, images zoom and scroll around when customers hover over the photos, which show the different ingredients in mouth-watering, luxurious size.

Haggar

Haggar

Why this ecommerce site is inspirational:

  • The pop-up sign up form has an eye-catching wood texture background with the discount standing out in bold letters. The rest of the site continues this masculine design with more bold and tall fonts, wood texture buttons, and ribbon banners. The homepage even includes links to sports pages.
  • Sales are very easy to spot on this site, since they are placed in the featured image and banner on the homepage. Category pages are easy to filter with lots of options to customize a search.

Pop Chart Lab

Pop Chart Lab

Why this ecommerce site is inspirational:

  • The retro background stripes, colors, and icons with the retro products sold on this e-commerce site. Featured item links with thumbnail images are in an unusual location – the header directly above the slider on the homepage, and the shipping special is placed directly below the featured slider. These unique touches as well as the great design and excellent product images make this site fun to browse.

So Worth Loving

So Worth Loving

Why this ecommerce site is inspirational:

  • The pop-up newsletter sign up sets the stage for this site with a fun, personal tone to the copy. And this “real” tone carries over to the photos that include unconventional models (i.e. models who look like real people). This is another estore that has built a strong community around their products with their blog that includes posts on love, value, and being free to be you. Customers can even submit their own story on similar topics.

Hemline

Hemline

Why this ecommerce site is inspirational:

  • The homepage on this site is very simple with only a title, navigation menu, a slider that includes stunning photos, and minimal footer with company links. While technically not an e-commerce website, since products are only available in stores, this site does an excellent job of drawing viewers into their products.
  • Links include their story, store locations, designers, events, mailing list sign up, and a contact us page.

Born

Born

Why this ecommerce site is inspirational:

  • The full screen background on this site is made up of several different stunning photos and a slider in one section. Each of the images link to a featured category or collection, with more categories in the navigation menu in the header. Even category pages include a muted photo background.
  • Another interesting feature is that every product page includes a Facebook comment widget, an excellent method for using social media to get people talking about their favorite Born products.

Heart of Haute

Heartbreaker Fashion

Why this ecommerce site is inspirational:

  • A truly vintage design for vintage-inspired clothing – this website does a perfect job of creating a memorable design easily associated with the brand. A beautiful slider on the homepage displays photos of featured items.
  • The photo gallery are photos of customers wearing the products and directions on how to submit photos, an excellent way to engage and build loyal buyers.

Reiss

Reiss

Why this ecommerce site is inspirational:

  • The email submission pop-up comes with two buttons for submitting: one labeled “women” and the other labeled “men” so that customers can choose which updates they’d like to receive. The special is front and center on the simple, short homepage, encouraging customers to check out the current discount. The navigation links for men or women clothing lines are mega menus complete with images.
  • Category pages are easy to browse through with lots of filters such as size, color, and price.

Marie Catrib’s

Marie Catrib's

Why this ecommerce site is inspirational:

  • This site is incredibly fun and refreshingly original. Playful, colorful fonts make clicking on links like a game. Photos of food are incorporated onto the background, rather than kept within their own boxes. The homepage slider even includes a picture of Marie peeking over the torn edge of the slider.

Stacy Adams

Stacy Adams

Why this ecommerce site is inspirational:

  • This site not only includes a pop up email sign up form for first time visitors but also advertises exclusive previews and specials for signing up in the corner of the homepage slider.
  • Below the slider, which includes gorgeous product photos and sales, are image links for featured products, the social media sign up page, and their shipping special with the link leading to more details. Keeping customers updated and informed is definitely a must for this brand.

Best Buy

Best Buy

Why this ecommerce site is inspirational:

  • Best Buy is a great example of an e-commerce website that organizes tons of products very cleanly. With tons of information included on the homepage, they keep the most popular items in the very top of the page, such as the current sale, products trending now, the navigation menu, and value items like college student deals and shipping specials.
  • The search bar allows customers to search by keyword, SKU#, or Item #. When customers click on the Products tab, general categories drop down. When a customer clicks on one of these categories, another menu pops out to the right with an image and sub-categories that leads to another page. Every product and accessory related to that category is accessible from more links on the page.

For more design inspiration, see:

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