Articles by ‘Tara Hornor’

The Secret to Telling a Memorable Story With Your Brand

telling-a-story-with-your-brand

Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was “awesome,” “horrible,” “sad,” “funny,” and even to what degree of emotion the story evoked. Brands who have a strong story provide the same long term results as a movie or story. And just as with a poor or boring story that is easily forgotten, a brand without a stand out story is quickly forgotten and replaced.

Graphic designers, web designers, web developers, illustrators, design agencies, and others in the graphic design field have to stand out from the competition. If you have a unique skill set, then you probably won’t have trouble finding work or clients. But web designers and graphic designers seem to be found in abundance these days, so creating a brand that prospects and clients remember long after an encounter with you is vital.

Turning your graphic design brand into a memorable story is one powerful way to stand out from the online sea of designers. With a strong story, you make yourself more personal and, therefore, easy to approach. You make yourself real, and clients want to connect with real people, not a company. A story told well also evokes strong emotions, which last longer than a plot line, making it that much more likely that customers will remember you years down the road…

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A Web Designer’s Guide to Marketing on Facebook

There are many articles to be found on how creative professionals can market on Twitter, Pinterest, even Linkedin. Yet not many seem to push Facebook as a social media focus specifically for web designers. Many experts mention LinkedIn, Twitter, Behance, Instagram, and other creative portfolios as top social media networks for creative professionals, and it’s easy to see why.

You have to go where your audience is. Web designers should market themselves to businesses, startups, non-profits, and one of the best places to connect with professionals in the corporate world is LinkedIn. Twitter is great for making connections with other web professionals who can lead you to new clients, and Behance is a common portfolio platform that many use for research.

Yet Facebook is also an excellent platform on which web designers can create important connections, and it doesn’t take as much time as you would think. You may decide that Facebook is not the platform for you to spend the majority of your time for social media marketing, but it still is too valuable to completely pass up.

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8 Small but Powerful Tips for a Standout Website Design

Every one of your clients wants to (or at least should want to) stand out from their competition. To be distinguished is to be memorable. Your client’s job is to provide a solid business. Your job as a web designer is to make sure that they get both noticed in the first place and remembered so that they have an audience to whom they can demonstrate their excellence.

Creating a standout website design is not exactly the easiest task. It is much easier to pick a common layout and fill in the blanks or to pick a design trend and build a website around it. Neither of these methods will help you create a website that breaks the mold, though.

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Google Should Penalize Multi-Page Articles: Here’s Why

When writing most articles, I usually end up on some news blog at some point or another searching for facts, statistics, or a reference to back up my opinion. As a health nut, I often find myself browsing through nutrition or fitness blogs for updated findings on health.

The problem is that many of these informational or news websites make it extremely difficult to do what I do best when I need to digest a bunch of information in a short amount of time: skim the content quickly to pick up the main points. Why is so hard to skim these articles? Because the blogs break up the information into several pages. These multi-page articles (also called slideshow or pagination posts) require me to click somewhere on the page to get to the next section in the article, thereby forcing me to spend way more time than necessary reading an article.

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How to Create a Strong Brand as a Web Professional

Knowing how to create a strong brand is incredibly important whether you are a freelancer, own an agency, or have just graduated from school. In fact, for many web professionals, their business brand IS their personal brand since they are usually the sole provider of services to clients.

Web designers, developers, SEO experts, online marketers, and other Internet careerists have to make sure that their brand stands out in a unique way. After all, they are competing with thousands of others advertising their web services online. Another part of building a strong brand is the ability to connect emotionally with prospective clients. This way, clients feel more of a connection and even an investment in you, and therefore are more likely to turn to you when they need your services.

Photo Credit: Mike Licht, NotionsCapital.com via Compfight cc

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How to Help Your Client Decide if a Native App is Necessary

More and more people across the world are using their mobile devices to access digital content. According to eMarketer, mobile phone use will grow from 61.1% to 69.4% worldwide. The same article also claims that nearly one-fourth of the global population use a smartphone monthly, but by 2017, this number will increase to 50%.

American cell phone use has already surpassed the global numbers. The Pew Internet Research discovered that as of 2014, 90% of American adults own a cell phone, and 58% of those cell phone owners have a smartphone. Interestly enough, though, America only ranked number 13 in the 2013 list of countries with highest smartphone penetration. The top 5 in the list were United Arab Emirates, South Korea, Saudi Arabia, Singapore, and Norway, respectively:

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Best Twitter Practices for Improving Visibility

One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.

Photo Credit: mkhmarketing via Compfight cc

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Website Designs that are People-friendly are Google-friendly

Google has always had the goal of making sure that their search engine provides the most relevant results to searchers. Through the use of algorithms, Google determines how related a site is when an Internet user completes a search for a certain keyword or keyword phrase. Recently, though, Google has made some very drastic changes to its algorithms. These updates have left many unaware website owners wondering how to make their sites appear on Google searches.

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Why the Flat Design Trend is Hurting Usability

The flat design trend has taken over the graphic design world in a very short amount of time. One of the first big interfaces to go flat was Windows 8. However, it wasn’t until the release of Apple’s iOS 7 last summer, June 10, 2013 that we really saw a huge increase in the many interfaces, websites, apps, and more that adopted a flat design. Before then, most designs were skeuomorphic with lots of 3D effects, gradients, and texture.

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Programming Skills Most Desired by Employers in 2014

It’s no myth that programmers are a highly sought after group in companies all over the globe. In her Forbes article on the Top Jobs for 2014, Jacquelin Smith analyzes an EMSI job study, which found that software developer (applications and systems software) is "the higher-paying occupation that has produced the most jobs post-recession". She also points out that the Bureau of Labor Statistics projects a 30% increase in software developers between 2010 and 2020.

Joseph Mapua also points out in his article in SkilledUp that, according to the BLS, businesses are looking to hire IT and computer workers due to the high demand for implementing new technologies. Developing software, enhancing security, upgrading outdated systems are all areas for which organizations have a need for computer professionals.

US News Today came out with their list of top 100 jobs of 2014 recently as well. Software developer and computer systems analyst were the top two in the entire list! Within the list of tech jobs, the top 5 careers include these two plus web developer, information security analyst, and database administrator.

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