A Guide to Promoting Your Blog Through Guest Posts

If you’re looking to increase the exposure of your blog and gain new readers, consider submitting articles to be posted on other blogs. This article will cover the reasons for writing for other blogs as well as the steps required for a beneficial experience.

Why Write Guest Posts for Other Blogs?

1 – It’s one of the fastest ways to reach a new audience.

When you write a post for another blog you are getting the opportunity to showcase your knowledge and ability in front of targeted readers. If your blog is on a similar topic as the blog in which your post is published, you stand to gain a lot of new visitors.

Obviously, the amount of exposure you get will depend on which blog publishes your article. The number of subscribers isn’t the only significant factor. Some blogs have smaller audiences, but their readers are very targeted and very loyal.

2 – Potential new subscribers.

If the readers like your post they may be inclined to subscribe to your RSS feed. In this way guest posting can be a very productive source of free advertising. Who doesn’t want more subscribers?

3 – You’ll get a link to your blog.

Almost all guest posting arrangements involve a link back to the author’s blog. This not only provides you with potential click-through traffic, but it can help our search engine rankings as well as your Technorati rank, especially if the other blog is a quality, established blog itself. In fact, the link is sometimes the primary interest in guest posts.

4 – It helps other bloggers.


Ok, so your primary motivation is not to help other blogs, but this can have big benefits down the road. If you help another blogger, they are likely to remember you and they’ll be more likely to repay the favor or to link to you in the future. Even if they don’t, it’s still nice to know that you can make an impact for others.

How Can You Make the Most of Guest Posting?

Being successful with guest posts is more than just sending an article to a random blogger and hoping it results in something good. I’ve broken down the steps into 4 categories below:

1 – Finding the Right Blogs

Finding the right blogs to submit your posts to is probably the most important part of the process. After all, a great article on a blog that has no readers will not accomplish very much. The ideal situation is to find a blog that shares your target audience and has a large, responsive group of readers. Here are some tips to help you find the right blogs:

- Start with bloggers that you already know or that you’ve already had some contact with. Your chances of getting your article posted are greater than if you are contacting bloggers who are not familiar with you.

- Look through your RSS reader at the feeds you subscribe to. Try to find ones that you enjoy reading and that may be a good fit with your writing.

- Visit blog community sites like MyBlogLog and Bumpzee. If you’re already a member of some communities, take a look at the other members of the communities.

- Check www.guest-blogger.com. There are a number of blogs listed that have indicated an interest in receiving guest posts from other writers.

- Visit Technorati and take a look at the authority and rank of blogs that you have found. This will give you an idea of the impact that this blog has, and an idea of what type of exposure it would give you.

- Look to see if the blog has posted their number of subscribers via FeedBurner or a similar service.

- When you’ve located a blogger that you would like to contact, try getting involved on the blog first. Subscribe to their feed and get familiar with the type of posts they publish. Leave comments whenever you have something to add to the conversation. When you contact them they may be familiar with you because of your comments.

2 – Writing the Post

Once you’ve found a few blogs that are possibilities, your focus will shift to writing an article that will catch another blogger’s attention and lead to getting it posted. Writing a guest post is a little bit different than writing for your own blog, and you should be very careful with the quality of work that you submit.

- Always check your spelling and grammar. The other blogger will not want to have to do much editing to your post. These types of mistakes can make a bad first impression and can have a negative influence on their perception of the quality of your writing.

- Choose a topic that is a good fit for their blog. Be certain that their readers will be interested in the topic and will benefit from the information provided.

- Check to verify that the subject of your article is not too similar to anything that they have posted recently. You don’t want to submit an article that duplicates the thoughts of an article they just posted last week.

- Don’t blatantly advertise your blog, services, or products in the article. Let the quality of the writing and your knowledge do the advertising.

- Don’t repeatedly link back to your own site.

- Don’t submit the same post to more than one blogger. If you submit it once and the blogger tells you that it won’t be posted then you can re-submit the post to someone else.

3 – Contacting the Blogger(s)

The approach you take to contact the blogger is also very important. Remember that they are very busy and respect their time. Here are a few keys for making the most of your contact.

- Send a brief email asking if they are interested in receiving submissions. If you are a regular reader of their blog mention something that you enjoy/appreciate about their blog. Quickly introduce yourself and your blog (leave a link so they can check out your work). I recommend not sending an article right away, which I think might be a little pushy, but that is just personal preference.

- If they respond that they do accept submissions, follow up by sending your article in the body of an email. Due to viruses it’s best to avoid attachments unless they specifically request an attachment.

- Don’t bombard them with articles that they don’t have time to read. Send 1 or 2 and move on.

- When you send the article thank them for their consideration.

- Throughout the process of contacting them and sending the article, make everything as easy as possible for them. Respect their time and you will be one step closer to getting your article posted.

4 – After the Article Has Been Posted

Your work is not done as soon as the article is posted. In order to get the most out of the experience and to prepare for future guest posting opportunities, follow these steps.

- Send a follow up thank you to the blogger for posting your article.

- Keep track of which articles you have sent and to whom they have been sent. If you start sending out more than a couple you may forget which ones have already been submitted. Keeping a simple spreadsheet will help you to see which ones are being posted and which ones are not. Those that do not get posted can be sent to someone else or used on your own blog.

- Go back to the posts and respond to comments and questions left by visitors.

By following these steps you’ll be able to quickly reach a lot of new potential readers, grow you name recognition, and get some quality inbound links.

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123 Responses

Comments are now closed on this post.

  • Chrissie, August 6, 2007

    Great post! Extremely informative, thanks for the great tips1 ~Chrissie/Bloggeries

  • BeachBum, August 6, 2007

    Awesome post. I wish I would have read this before my beach trip. I was looking for a guest blogger and didn’t know there was a site I could have listed it on. Someone did show interest, but waited until I had already left to contact me.

    BeachBum

  • Vandelay Design, August 6, 2007

    Chrissie,
    Thanks for your positive feedback. I’m sure I’ll see you around Bloggeries.

  • Vandelay Design, August 6, 2007

    BeachBum,
    Yeah, Guest-Blogger can be a pretty good resource. I found PureBlogging on that site, and I think you found my site through PureBlogging, so I think that’s a good example of how guest posting can work.

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  • Adnan, August 8, 2007

    Wow great post. You’re right about all the points above – guest posting can be a major boost to both parties, as the owner is getting free content and the deliverer is getting free linkbacks and promotion.

  • Michael, Pro Blog Design, August 8, 2007

    Some great tips here. What do you think about writing the actual article though? Would you ask permission first, and then write a custom article for that blog? Or would you already have the article written, and just send it out to see who will take it?

    Michael

  • Vandelay Design, August 8, 2007

    Michael,
    I think writing a custom article would probably be the most effective way. You at least want to be familiar with the content of the particular blog and be sure that your submission fits well. Personally, I’ve got an ongoing list of articles that I’m working on, so when I come across a guest posting opportunity I’ll find the article that’s the best fit and submit it. If I don’t have one already that fits well, then I’ll create a new one.

  • Dave, August 13, 2007

    These are some really good tips. I especially like the items to think about after the items are posted. Thanks!

  • Vandelay Design, August 13, 2007

    Dave,
    Thanks for visiting. Yes, I think the steps after writing the post are very important too, but they’re easy to forget about if you’re moving on to something else.

  • waterylife, August 14, 2007

    I’m planning to write guest posts for other blogs. Thank you for your great post. I find some useful tips which I can try right now.

  • cooliojones, August 14, 2007

    This is a good way to promote your blog while helping others, but it can really drain you! This is good info, and people are just now starting to jump on board.

  • Vandelay Design, August 15, 2007

    Cooliojones,
    You’re right, it can drain you. I don’t think it should replace creating content for your own site, but when you have some extra time it really helps. I think it is worth the time and effort especially for newer bloggers. Once you have a large following your time may be more wisely spent working on your own blog.

  • Phil, August 25, 2007

    The involvement level might be a little more than the average internet blogger might be willing to endure.

    But, forsure the items listed here will help…

    Phil

  • Vandelay Design, August 25, 2007

    Phil, I guess you’re right that it is a lot for the average blogger. But for someone who’s willing to put in some effort to get results it can be a big help. Thanks for your thoughts.

  • Marrisa, August 28, 2007

    Hey, the post is great! I’m gonna apply some of the tips above to increase traffic and keep readers coming back to visit my blog.

    Cheers!

  • Vandelay Design, August 28, 2007

    Marrisa,
    Good luck with your guest posting!

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  • pelf, October 22, 2007

    WARNING: Check your own schedule before agreeing to guest-blog for another blogger! LOL.

  • m07, November 24, 2007

    nice post.liked it and will implement it.

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  • Ask Your Blog, March 10, 2008

    Surely its pretty difficult to find someone willing to let you Blog for them. I can’t imagine guest posting on anyones blog. I’d be up for it for sure! Well thats an open invitation everyone. Anyone need a guest poster!

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  • Mosey, June 12, 2008

    Any advice on how to manage guest bloggers? I run a site that is quite major in a very small niche, and would really like to encourage people to guest blog, but am definitely failing in this department. Any suggestions? And any ideas on how to ensure contributions come in without compromising on quality (don’t want to hurt the feelings of these guest bloggers) :)

    Thanks!

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  • Lourdes, August 23, 2008

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  • Mariya, September 10, 2008

    It seems your article is very useful for new blog publisher to get their new blog have decent visitors and well page rank in google , msn and yahoo search engine. Good effort. I shall practice your idea and once again thanks for this really useful post.

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    At last someone explains how to do it!

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    Thanks, I got an idea to do Guest Post…

  • technology, February 12, 2009

    If any body use all these techniques he will get good traffice i think .

    Thank

  • Nicolas Prudhon, April 20, 2009

    Hi, I just wrote myself an article on the steps to follow to maximize the benefits of guest posting, and found that the views and ideas you express in your post would complement mine very well so I decided to recommend your post to my readers! You should get a trackback from me too!

  • Claudia, June 10, 2009

    Interesting post, but the guest-post provided is no longer valid.

  • mlgreen8753, June 24, 2009

    Guest posting on blogs is an ok method of getting exposure, but the process of finding blogs and getting them to accept your article can be a headache. I myself prefer article directories and video marketing on Adwido and YouTube.

  • Website Design Services, July 7, 2009

    Great steps to guest blogging! I am thinking about trying to guest post on a blog. With this guide, I should be able to find a blog with no problem (:

  • 4design, July 15, 2009

    This, of course, all good, but with the help of any tools to monitor the spam in these reports? Are there any plugins for this?

  • James, November 24, 2009

    Wonderful guide. Very insightful :)

  • Paula, December 10, 2009

    Any advice on how to manage guest bloggers? I run a site that is quite major in a very small niche, and would really like to encourage people to guest blog, but am definitely failing in this department..www.denimsquare.com Any suggestions? And any ideas on how to ensure contributions come in without compromising on quality……

    • Vandelay Website Design, December 10, 2009

      Paula,
      A lot of blogs put up a “write for us” page that gives all the details for guest writers, such as topics that they are looking for, restrictions, how posts should be submitted, what size images should be used in the post, etc. This is a good way to save yourself some emails. I would also explain that posts will be judged on quality and only published if they meet your standards.

  • Elnora Augustan, December 22, 2009

    Thanx god, i was almost dying to find all this info in a patronized and regular form. iI was getting somthing at other blogs and forums but nothing like this!
    Thank you so very much Vandelay!!

  • web design kent, January 28, 2010

    Many thanks for the great article! I am just in the process of guest blogging to hopefully increase our rankings and amount of visitors! Cant wait

  • Padizine, February 11, 2010

    Great post! Now you’ve got me all worked up and motivated to make a guest post. Thanks :)

  • Ren, August 26, 2010

    Very good post. Makes me want to start guest posting.

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  • Nathaniel, February 28, 2012

    Thank you so much for such an informative blog post, its been a great hand to me as I now accept a number of guest bloggers on a regular bases :)